消费主义,城市品牌化与城市设计

在一个消费主义高度盛行的世界,城市均在致力于打造独一无二的品牌以提升自身的国际竞争力和经济优势、品牌使城市成为商务、旅游、创意人群的目的地——那些在大城市中追求带有炫耀性消费的新中产阶级。,超大型级别的城市设计,以及改善街道、广场、公园等公共区域的品质,都对城市形象及其品牌起到重要作用,然而,在城市品牌的营建过程中,贫困者被遗忘,对可持续问题的考虑也仅流于表面。城市设计中具有竞争力的方法需要被聚集在一起以解决21世纪人们须面临的新问题。城市设计应具有多项功能以满足不同阶层人群的各种需求。

Consumerism,City Branding and Urban Design

In a highly consumerist world,cities compete with each other for economic advantage by striving to become unique brands.The brand is used to make a city a destination for business,the creative classes and tourism-the new middle-class consumers who seek a spacious city with the attributes that afford conspicuous consumption.Urban design at the supaprojecf level and in its role in enhancing the quality of the public realm of streets,squares and parks makes an important contribution to the image of a city and thus its brand.In doing so brands of urban design are created and are available for purchase. The poor are forgotten and sustainability issues considered only superficially.Competing approaches to urban design need to be brought together to address the issues confronting public officials in the way it was in New York City during the first decade of the twenty-first century.Urban designs need to be multifunctional and serve the needs of all people and the natural world.