基于UGC数据的乡村游客行为时空特征 研究

在乡村旅游迅速发展的同时,乡村地区开始显现出乡村景观的无序化开发和城市化倾向,根据游客行为特征,合理进行规划和建设,才能引导乡村旅游的可持续健康发展。以汉中市乡村旅游地为例,以马蜂窝UGC数据为数据样本,通过GIS时空分析技术对数据信息进行时间和空间上的处理与表达,继而分析乡村旅游游客行为的时空特征及影响因素。研究表明:1)乡村游客出游呈现春秋旺、夏冬淡的时间特征,其兴趣点分布呈一核多点式的空间分布特征,以及以古村镇、历史遗址与乡村自然风光类景点为导向的空间偏好特征;2)空间分布对于道路的依赖性较强,使得交通不太便利的镇巴等区域游客聚集程度低,而景点距离市区的远近对游客行为影响不大,提升景点吸引力才是关键。基于以上研究基础,为乡村旅游的空间规划及未来的保护利用和建设管理提供建议。

Spatio-temporal Characteristics of Rural Tourist Behavior Based on UGC Data

The modularization of spatial design vocabulary is a common phenomenon in new village landscape design, and it is one of the main reasons for the problems of space lacking local identity and not satisfying villagers'' spatial behaviors. The spatial elements among courtyard houses (SECH) in historical villages are the result of the long-term adaptive development of the villagers'' daily life and the environment under the mutual influence. The study of the SECH pattern promotes the enrichment of the spatial design vocabulary of the new village. Taking the historical villages in the Huizhou area as an example, this paper proposes the research methodology of the SECH pattern from three aspects: the SECH classification, the graphics, and the association with spatial behavior. This paper expounds the application of the SECH pattern through the landscape design of Maotian New Village in Huizhou area, and explains the optimization strategy of the village landscape design based on the SECH. It is conducive to the formation and promotion of local spatial design vocabulary, avoiding excessive reliance on existing urban squares, lawns, tree ponds, and other spatial elements to design villages across the country without distinction