苏丹石油工程服务品牌创建的探索

对于中国石油企业而言,工程服务品牌化无疑是一个新的命题.通过服务品牌的创建来抢占服务领域的高地,对于中国-苏丹石油合作具有重大的战略意义.介绍了苏丹石油勘探情况,分析了苏丹各区块对石油工程的服务需求,提出了中国石油企业应从优化队伍结构、实行装备模块化、加强HSE体系建设等方面开展品牌创建活动,从而扎根海外、长期发展.

Probing into Built-up of Engineering Service Brand in Sudan Petroleum Project

As a new topic for petroleum enterprises,building up the engineering service brand can help Chinese petroleum enterprises to occupy a commanding point of service field,which will play an extremely important strategic role in Sino-Sudan petroleum cooperation.Based on petroleum exploration status and engineering service demands of different oil blocks in Sudan,it suggests that some activities such as optimizing structure of engineering staff,implementing equipment modularity and strengthening HSE system const...