| 国内PVA市场竞争分析及营销对策 |
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| 引用本文： | 黄平,王跃坤,刘健华.国内PVA市场竞争分析及营销对策[J].石油化工管理干部学院学报,2013(4):6-8,24. |
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| 作者姓名： | 黄平 王跃坤 刘健华 |
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| 作者单位： | 中国石化化工销售有限公司华中分公司,湖北武汉430070 |
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| 摘 要： | 基于对国内PVA产品市场情况及主要厂商的分析，结合中国石化PVA生产现状，研究了中国石化PVA产品市场营销的优势和劣势，提出了强化PVA整体营销的策略。
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| 关 键 词： | PVA市场 分析 销售 策略 |
Analysis and Strategy on China＇s PVA Market Competition |
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| Huang Ping,Wang Yuekun,Liu Jianhua.Analysis and Strategy on China＇s PVA Market Competition[J].JOurnal of Sinopec Management Institute,2013(4):6-8,24. |
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| Authors: | Huang Ping Wang Yuekun Liu Jianhua |
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| Affiliation: | (Central China Company of SINOPEC Chemical Commercial Holding Company Limited, Wuhan 430070, China) |
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| Abstract: | Based on an analysis of China＇s PVA market and major PVA manufacturers and an overview of SINOPEC＇s PVA production, the paper examines the advantages and disadvantages of SINOPEC＇s PVA marketing management and proposes some measures for strengthening the company＇s overall marketing strategy. |
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| Keywords: | analysis of PVA market marketing strategy |
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