域名管理体系与注册保护初探

域名具有重要的品牌价值,研究域名管理体系有利于开展域名注册与保护。现行域名注册规则容易导致域名与字号、商标、姓名等传统权利的冲突。互联网域种类繁多、层级结构复杂,企业应当建立域名注册评估机制、抢注侵权监测机制,加强域名注册与维权保护。

A Preliminary Study on the Management System and Registration Protection of Domain Name

Domain name has important brand value,and the study of domain name management system is beneficial to the registration and protection of domain name.The current domain name registration rules can easily lead to the conflict between domain name rights and traditional rights such as those of brand name,trademark,name and so on.There are many kinds of Internet domains and the hierarchical structure is complex.Enterprises should establish an evaluation and monitoring mechanism for domain name registration and preemptive registration infringement,and thus strengthen protection of domain name registration and rights.