| 差异化营销策略在石化企业的应用 |
| |
| 引用本文： | 邹莉莉.差异化营销策略在石化企业的应用[J].石油化工管理干部学院学报,2004(1):54-56. |
| |
| 作者姓名： | 邹莉莉 |
| |
| 作者单位： | 中国石化齐鲁股份有限公司销售部 山东 |
| |
| 摘 要： | 差异化营销是一种以独特产品或服务赢得市场的营销策略。建立在市场细分与产品定位基础上的差异化营销策略在石化产品的市场营销中有着广泛的应用前景。通过剖析一些成功运用差异化营销策略进行石化产品营销的实例,对差异化营销的基本任务、关键环节、主要实现途径、战术组合和操作注意事项等问题进行探讨。
|
| 关 键 词： | 营销策略 差异化 应用 |
Application of Difference Method of Marketing Policy to Sinopec Enterprise |
| |
| Zou Lili Sinopec Qilu Co. Lit. Marketing Dept. Zibuo,Shandong China.Application of Difference Method of Marketing Policy to Sinopec Enterprise[J].JOurnal of Sinopec Management Institute,2004(1):54-56. |
| |
| Authors: | Zou Lili Sinopec Qilu Co Lit Marketing Dept Zibuo Shandong China |
| |
| Affiliation: | Zou Lili Sinopec Qilu Co. Lit. Marketing Dept. Zibuo,Shandong 255411 China |
| |
| Abstract: | DM (Difference Method) marketing is a marketing policy to win market by means of one specific product or service. This policy based on market subdivision and product positioning will enjoy broad application prospect in petrochemical products marketing. Through analyzing some real marketing case of petrochemical products in which DM was successfully used, probed into its basic tasks, key links, main approach, tactics combination and cautiousness in operation. |
| |
| Keywords: | marketing strategy difference application |
| 本文献已被 CNKI 维普 等数据库收录！ |
