基于网络公益传播的食品包装设计思路

在梳理公益包装概念发展的基础上,以公益包装的商业实践为案例,分析目前食品包装参与公益的优势、现状和问题,进而提出基于网络公益传播的食品包装设计思路,指出食品公益包装要遵循公益性、简便性、交互性和传播性等设计原则,通过整合新媒体、新材料、新技术和新场景,推动公益包装设计持续创新,促进公益包装更好地服务于企业公益传播,以实现商业利益和社会效益的共赢。

Food packaging design based on network public welfare communication

On the basis of analyzing the development of the concept of public welfare packaging, taking the commercial practices of public welfare packaging as examples, the advantages, current situation and problems of food packaging participating in public welfare were analyzed. The design idea of food packaging based on network public welfare communication was put forward. Food public welfare packaging should follow the design principles of commonweal, simplicity, interactivity and communication, and promote the continuous innovation by integrating new media, new materials, new technologies and new contexts, in order to improve public welfare packaging to better serve the enterprise''s public welfare communication, so as to achieve win-win results between commercial interests and social benefits.