基于多维约束的食品包装设计

通过分析与研究,提出食品包装的多维约束设计模型,阐明其区别于传统包装设计的优势。并从需求约束、目标约束、资源约束3个维度构建食品包装多维约束设计模型。通过研究用户需求、市场需求、甲方要求、资源限制等,得到相关约束条件下对应的不同设计映射域。从而明确食品包装设计中色彩、图形、规格、风格、文化等要素,最终完成设计。通过乾州挂面包装设计的实际案例验证了方法和模型的可行性。

Research on food packaging design based on multidimensional constraints

Through analysis and research, this paper proposed a multidimensional constraint design model for food packaging, and clarified its advantages to the traditional packaging design. The model was built from the three dimensions of demand constraints, goal constraints, and resource constraints. Through the researches of user requirements, market requirements, first party requirements, resource limitations, etc., the corresponding design mapping domains under the relevant constraints were obtained, to clarify the elements of food packaging design, color, graphics, specifications, style, culture, and completed the design ultimately. The feasibility of the method and the model was verified by the actual case of the Qian Zhou fine dry noodle packaging design.