乳制品市场消费调查报告

以调查问卷的形式对合肥乳制品消费情况进行了调查。问卷共发放了1 000份,回收有效问卷869份,问卷有效率86.9%。调查群体集中反映了合肥市当地青壮年市民乳制品消费情况。通过调查得知,一线城市乳制品消费人群已形成稳定乳制品消费习惯,而且消费水平高于全国城镇居民乳制品消费平均水平;酸奶、常温奶和需要冷链储藏鲜奶成为大城市消费的主流,且安全、营养、品牌成为选择乳制品的重要考虑;消费者对当前乳制品质量安全比较放心,对外国品牌的乳制品较为认可;城市人群获取乳制品相关信息的重要渠道为电视节目。

Investigation into Consumption in Dairy Products Market

Investigation into local dairy products consumption was carried on through questionnaire in Hefei city.The questionnaire altogether provided 1 000,reclaiming 869 effective questionnaires,and the questionnaire effectiveness was about 86.9%.The data reflected dairy products consumption condition of local citizen in Hefei.Through investigation,we could learn that consumer groups of dairy products in the big city had formed the stable consuming habit of dairy products,and the dairy products consumption level in big one was higher than the average level of national town resident.The yogurt,the normal temperature milk and fresh milk became the main current status that the big city consumes,and the safety,nourishment and brand became the important respect in selecting dairy products.The consumers were assured to the quality security of dairy product,and the foreign brands were more accredit.The most important channel to get the dairy products relevant information for the city crowds was television.