| 关系营销在非织造布企业营销中的应用 |
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| 引用本文： | 刘倩倩.关系营销在非织造布企业营销中的应用[J].非织造布,2003,11(3):42-44. |
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| 作者姓名： | 刘倩倩 |
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| 作者单位： | 东纶科技实业有限公司,河北,廊坊,065001 |
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| 摘 要： | 介绍了关系营销理念的原则、应用及给企业带来的益处。指出了关系营销的基础是“承诺”与“信任”,应用关系营销理念可以使非织造布企业致力于与客户的关系投资,抵制一些短期利益的诱惑,保持、发展与客户的关系而获得长远的利益。
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| 关 键 词： | 非织造布企业 关系营销 经营管理 企业形象 |
| 文章编号： | 1005-2054(2003)03-0042-03 |
| 修稿时间： | 2003年7月11日 |
Application of Friendly Dealings in Managing Nonwovens Enterprise |
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| LIU Qian-qian.Application of Friendly Dealings in Managing Nonwovens Enterprise[J].Nonwovens,2003,11(3):42-44. |
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| Authors: | LIU Qian-qian |
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| Abstract: | Principle, application and benefit to enterprise of friendly dealings are introduced in the article. The basis of friendly dealings is "promise" and "trust". Principle of friendly dealings is making the nonwo-vens enterprise invested in the relations with customers and preventing the lure of short period benefit. Enterprise should keep and develop the relations with customers and then have long period benefit. |
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| Keywords: | Enterprise Management Friendly dealings Application |
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