| 中国烟草行业的市场定位及其发展方向的初步探讨 |
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| 引用本文： | 黄英华,黄英梅,李宝香.中国烟草行业的市场定位及其发展方向的初步探讨[J].中国烟草学报,2008,14(6). |
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| 作者姓名： | 黄英华 黄英梅 李宝香 |
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| 作者单位： | 1. 吉林烟草工业有限责任公司,延吉市天池路795号,133001
2. 冠城大通股份有限公司,北京市海淀区马甸冠城园冠海大厦5层,100088 |
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| 摘 要： | 从中国卷烟市场的供给与需求变化、市场发展阶段以及市场三维空间的变化等3个角度出发，对中国烟草行业的市场定位进行了比较全面地分析，指出了改革和发展过程中的成效和不足，初步探讨了烟草行业未来的发展方向。
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| 关 键 词： | 中国烟草 市场定位 发展方向 |
Preliminary discussion on market orientation and development of China tobacco industry |
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| HUANG Ying-hua,HUANG Ying-mei,LI Bao-xiang.Preliminary discussion on market orientation and development of China tobacco industry[J].Acta Tabacaria Sinica,2008,14(6). |
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| Authors: | HUANG Ying-hua HUANG Ying-mei LI Bao-xiang |
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| Affiliation: | HUANG Ying-hua1,HUANG Ying-mei1,LI Bao-xiang2 1 Jilin Tobacco Industry Co.,Yanji 133001,China,2 Citychamp Dartong Co.,Ltd,Beijing 100088 |
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| Abstract: | A comprehensive and accurate market orientation of China tobacco industry was analyzed by studying supply and demand changes,development stages,and changes in three-dimensional space of cigarettes market in China.Effects and insufficiency in the reform and development process were pointed out and future development direction of China tobacco industry was discussed. |
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| Keywords: | China tobacco market localization development direction |
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