| 2008奥运会对我国饮料市场的影响——运动饮料等功能饮料的发展前景浅析 |
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| 引用本文： | 张金泽,文剑,曾明,薛毅.2008奥运会对我国饮料市场的影响——运动饮料等功能饮料的发展前景浅析[J].食品与发酵工业,2005,31(5):119-124. |
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| 作者姓名： | 张金泽 文剑 曾明 薛毅 |
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| 作者单位： | 中国食品发酵工业研究院,北京,100027 |
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| 摘 要： | 2008年奥运会给我国饮料行业的发展带来了新的机遇,利用奥运商机大力发展功能型(运动型)饮料产品是近年来饮料行业发展新的亮点。中国饮料的生产要尊重市场发展的规律,加强行业的管理,促进饮料行业快速、持续、健康发展。
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| 关 键 词： | 奥运 饮料市场 运动饮料 |
| 修稿时间： | 2005年3月15日 |
The Influence of 2008 Olympic Games on Beverage Market in China--Review on the development of functional (sports) beverage in China |
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| ZHANG Jinze,WEN Jian,Zeng ming,XUE Yi.The Influence of 2008 Olympic Games on Beverage Market in China--Review on the development of functional (sports) beverage in China[J].Food and Fermentation Industries,2005,31(5):119-124. |
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| Authors: | ZHANG Jinze WEN Jian Zeng ming XUE Yi |
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| Abstract: | 2008 Olympic Games have brought a big opportunity to China beverage market and the functional (sports) beverage has developed quickly in recent years. Following the rules of market development and enhancing the market management is very important to promote the rapid, standing and healthy development of beverage industry. |
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| Keywords: | Olympic Games beverage market functional (sports) beverage |
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