| 国内针织内衣品牌零售市场调研与展望 |
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| 引用本文： | 方菁,丁君,戴淑娇,陈胜.国内针织内衣品牌零售市场调研与展望[J].国际纺织导报,2006,34(3):77-79. |
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| 作者姓名： | 方菁 丁君 戴淑娇 陈胜 |
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| 作者单位： | 东华大学服装学院(中国) |
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| 摘 要： | 通过对国内针织内衣品牌零售市场的实地调研,从针织内衣市场概况、产品特征、品牌价格体系、品牌营销战略以及品牌零售终端五个方面分析总结了2005年国内针织内衣品牌零售市场现状,并展望未来针织内衣零售市场前景.
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| 关 键 词： | 针织内衣 品牌 零售市场 |
Research and prospect for domestic knit underwear brand retail market |
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| Fang Jing,Ding Jun,Dai Shujiao,Chen Sheng.Research and prospect for domestic knit underwear brand retail market[J].Shanghai-Frankfurt am Main,2006,34(3):77-79. |
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| Authors: | Fang Jing Ding Jun Dai Shujiao Chen Sheng |
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| Affiliation: | Fashion Institute, Donghua University, Shanghai/China |
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| Abstract: | Based on the research for domestic knit underwear brand retail market, from the survey of knit underwear market, product characteristics, brand price structure, brand marketing strategy and brand retail store, domestic knit underwear brand retail market in 2005 is analyzed. Prospect for domestic knit underwear brand retail market is pointed out. |
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| Keywords: | knit underwear brand retail market |
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