| 影响瑜伽服购买因素的分析 |
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| 引用本文： | 董睿娇,杨以雄.影响瑜伽服购买因素的分析[J].国际纺织导报,2013,41(5):64-64,66-68,70. |
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| 作者姓名： | 董睿娇 杨以雄 |
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| 作者单位： | 东华大学服装·艺术设计学院服装设计与工程系,中国 |
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| 摘 要： | 通过抽样调查的方法,对中国上海地区消费者进行问卷调查,探索影响瑜伽服购买的因素。采用SPSS软件中的多种方法分析调查数据,总结对瑜伽服购买造成影响的因素,为相关研究人员提供调研的方向与方法,并试图为从事瑜伽服经营的专业人士提供相关的参考信息。
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| 关 键 词： | 瑜伽服 影响因素 SPSS软件 抽样调查 |
The analysis on factors influencing the purchase of Yoga clothing |
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| Dong Ruijiao
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Yang Yixiong.The analysis on factors influencing the purchase of Yoga clothing[J].Shanghai-Frankfurt am Main,2013,41(5):64-64,66-68,70. |
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| Authors: | Dong Ruijiao Yang Yixiong |
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| Affiliation: | Fashion Design ＆ Engineering, Fashion·Art Design Institute, Donghua University, Shanghai/China |
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| Abstract: | Questionnaires were conducted in Shanghai. Through the sampling surveys, the factors influencing Yoga clothing purchase were figured out. Adopting with SPSS software the data was analyzed. The factors influencing Yoga clothing purchase were concluded to offer some useful information for the professionals working at Yoga clothing industry. |
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| Keywords: | Yoga clothing influencing factor SPSS software sampling survey |
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