资本与地方优势品牌的亲密接触 |
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引用本文: | 贾若.资本与地方优势品牌的亲密接触[J].中国食品工业,2002(8):16-16,18. |
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作者姓名: | 贾若 |
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作者单位: | 本刊记者 |
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摘 要: | 随着乳业、饮料、调味品等热门食品行业的快速发展,一批全国性品牌已经形成,并且占据相当的市场份额,垄断的态势已经初见端倪。但是,巨大的市场空间依然存在。资本的触角不会放过一丝机会。于是,无论是跨国公司还是国内资本巨头,都在探索一条驶向成功彼岸的航道。在众多的失败和离去之后,我们发现,兼并适当的中小企业不失为一条捷径。
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关 键 词: | 资本 地方优势品牌 食品行业 兼并 发展 中国市场 |
The relationship between capital and brands |
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Abstract: | In order to enlarge their market, corporations tend to acquire small- and medium-size businesses with well-known brands. With large investments, these famous brands are capable of increasing sales. But takeovers, while overall an excellent way to expand business, are not without their share of problems. |
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