资本与地方优势品牌的亲密接触

随着乳业、饮料、调味品等热门食品行业的快速发展,一批全国性品牌已经形成,并且占据相当的市场份额,垄断的态势已经初见端倪。但是,巨大的市场空间依然存在。资本的触角不会放过一丝机会。于是,无论是跨国公司还是国内资本巨头,都在探索一条驶向成功彼岸的航道。在众多的失败和离去之后,我们发现,兼并适当的中小企业不失为一条捷径。

The relationship between capital and brands

In order to enlarge their market, corporations tend to acquire small- and medium-size businesses with well-known brands. With large investments, these famous brands are capable of increasing sales. But takeovers, while overall an excellent way to expand business, are not without their share of problems.