中国旅游策划研究:回顾与展望(1993—2019)

基于中国知网数据库,文章通过对1993-2019年国内关于旅游策划研究文献进行检索、梳理与筛选,对国内旅游策划的基本研究现状进行统计、分析,研究发现:国内对旅游策划研究的重视程度相比于旅游规划来说明显不足,其研究开始时间较晚、文献数量不多,并且整个研究发展历程呈现不稳定的波动;研究多偏重定性研究,在视角、理论与方法的选择与运用上还略显单一;研究内容宽泛但研究深度欠缺。针对国内旅游策划的研究现状,提出不断丰富基础理论研究、完善旅游策划理论体系,继续辐射研究内容、持续深挖研究规律,丰富研究方法和视角、加强多学科理论运用,结合当下潮流、运用新兴媒体等建议。

China Tourism Plotting Research: Retrospect and Prospect (1993—2019)

Based on the database of CNKI,the article reviews and analyzes the status quo of the basic research into domestic tourism plotting by retrieving,combing and screening domestic tourism plotting research literature from 1993 to 2019.The findings are as follows:domestic attention to tourism plotting,compared with the attention devoted to tourism planning research,is obviously insufficient.The research started late,the number of documents was relatively small,and the whole research development process had been fluctuating unstably;with their focus on qualitative study,relevant researches are rather monotonous in the selection and application of perspectives,theories and methods;the research content is broad but the research lacks depth.In view of these problems,suggestions are offered for improvement:continuous efforts should be made to enrich basic theoretical research,improve the theoretical system of tourism plotting,radiate research content,dig deep into research laws,add to research methods and perspectives,strengthen the application of multidisciplinary theories,combine research with current trends,and make better use of emerging media.