| 我国出版集团的数字出版探索实践 |
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| 引用本文： | 马凌珊,张俊.我国出版集团的数字出版探索实践[J].北京印刷学院学报,2012(1):37-39. |
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| 作者姓名： | 马凌珊 张俊 |
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| 作者单位： | 北京印刷学院新闻出版学院,北京102600 |
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| 基金项目： | 新闻出版总署2011年重点课题“我国数字出版产业殳展模式研究”成果之一（E-1-2）. |
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| 摘 要： | 我国出版集团的数字转型战略进入实施阶段,并显示出5个基本特点。中国出版集团三位一体打通产业链的数字出版特色实践具有示范意义。我们从数字化、产品化和平台化三个阶段,对我国出版集团数字出版进行观察,提出围绕内容生产推进集约化发展的相关建议。
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| 关 键 词： | 出版集团 中国出版集团 数字出版 发展模式 |
Exploration and Practice of Digital Publishing in Chinese Publishing Groups |
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| MA Ling-shan,ZHANG Jun.Exploration and Practice of Digital Publishing in Chinese Publishing Groups[J].Journal of Beijing Institute of Graphic Communication,2012(1):37-39. |
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| Authors: | MA Ling-shan ZHANG Jun |
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| Affiliation: | (Beijing Institute of Graphic Communication, Beijing 102600, China) |
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| Abstract: | The digital transformation strategy of Chinese pub- lishing groups begins to enter into the implementation stage and it shows five basic characteristics. The digital publishing prac- tice of ＂ trinity breaks through the industrial chain＂ which is recommended by China publishing group has reference significance. From the three stages of digital, productization and platforms, this paper is observing the digital publishing of Chinese publishing groups on that basis. It also gives relevant suggestion that publishing groups promote intensive deve-lopment around content production. |
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| Keywords: | publishing group China publishing group digitalpublishing development pattern |
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