品牌服装款式系列设计方法

针对国内品牌服装企业在款式系列设计和产品系列化组织上比较薄弱的现状,采用文献回顾、观察、案例比较、聚类分析等方法,梳理了服装系列设计的概念及演化模式,对品牌服装系列设计的内涵进行了拓展,提出品牌服装系列设计既有横向的拓展也有纵向的迭代的观点。进一步探究系列服装设计中款式设计方法提升的手段,首先在系列款式设计的切入点上分析并总结了命题式、驱动式、延续式3种设计思考方式;其次结合国际知名品牌系列设计案例分析,提炼出延伸推移法、廓形不变细节变化法、包容法、变形转移法、搭配调和法5种系列款式设计的实践指导方法。

Brand clothing series design method

In view that the domestic brand clothing enterprises are relatively weak in the modeling series design and product series structure, by using literature reviews, observation, case studies, cluster analysis and other methods, the paper combs the concept and evolutionary pattern of the clothing series design, expands the connotation of the brand clothing design, put forward a view that the brand series clothing design includes horizontal expansion as well as longitudinal continuity. The paper further studies modification means of the modeling design method in the series clothing design, first analyzes and summarizes the proposition type, the driving type and the continuation type 3 kinds of design thinking way; secondly, combined with case analysis, the paper extracted practice guidance methods of the 5 kinds of series modeling designs, which are the over extension, the outline unchanged but details, the tolerance, the deformation and the transfer of the collocation.