西部制造企业集成化产品创新战略研究

产品开发是新经济时代企业竞争的焦点问题之一。如何进行产品创新以应对新的竞争需要对于西部制造企业具有重要的意义。首先应用系统的观点从管理角度对产品及产品创新进行了深入探讨。在此基础上，结合海尔集团和麦当劳的成功案例提出了集成化产品创新的框架模型。最后，针对西部的特点，提出了西部制造企业的产品创新策略。

Study on Integrated Product Innovation Strategy in China Western Manufacturers

Adstract:New Product development is one of the Focus Issues in the new economic era. Successful product innovation is very important for the China western manufacturer. The conceptions of product and product innovation were further discussed from the systematic and management view at the beginning of the paper. On the basis of the discussions, the framework of Integrated product Innovation was put forward by analyzing the cases of Haier Inc. and Mcdonald's. At the end, the product innovation strategy of China western manufacturers was presented taking their features in consideration.