Habitual Facebook Use and its Impact on Getting Deceived on Social Media |
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| Authors: | Arun Vishwanath |
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| Affiliation: | Department of Communication, University at Buffalo, Buffalo, NY |
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| Abstract: | There are a billion Facebook users worldwide with some individuals spending 8 hours each day on the platform. Limited research has, however, explored the consequences of such overuse. Even less research has examined the misuse of social media by criminals who are increasingly using social media to defraud individuals through phishing‐type attacks. The current study focuses on Facebook habits and its determinants and the extent to which they ultimately influence individual susceptibility to social media phishing attacks. The results suggest that habitual Facebook use, founded on the individual frequently using Facebook, maintaining a large social network, and being deficient in their ability to regulate such behaviors, is the single biggest predictor of individual victimization in social media attacks. |
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| Keywords: | Habit Strength Deficient Self‐Regulation Facebook Habits Media Addiction Online Deception Social Media Deception Phishing Social Media Abuse Social Media Scams |
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