| 基于环境与心理因素对中国城市居民新能源汽车购买行为影响研究——聚焦天津市 |
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| 引用本文： | 李稚,刘泽,张磊. 基于环境与心理因素对中国城市居民新能源汽车购买行为影响研究——聚焦天津市[J]. 工业工程, 2021, 24(1): 104-110. DOI: 10.3969/j.issn.1007-7375.2021.01.014 |
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| 作者姓名： | 李稚 刘泽 张磊 |
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| 作者单位： | 天津工业大学,经济与管理学院,天津 300087;天津工业大学,经济与管理学院,天津 300087;天津工业大学,经济与管理学院,天津 300087 |
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| 基金项目： | 教育部哲学社会科学研究重大课题攻关资助项目(16JZD014) |
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| 摘 要： | 新能源汽车消费需求对促进社会进步和提高人们生活水平方面发挥重要的作用。以消费者购买新能源汽车行为为研究对象，基于问卷调查及统计分析，以天津市城市居民为例研究环境刺激与心理因素对新能源汽车购买行为的影响以及各影响因素对购车意愿的作用关系。研究结果表明，新能源汽车购买行为较为理性，消费者更多注重新能源汽车的质量、性能、服务和使用舒适度等方面。研究结论为政府汽车产业相关部门制定相关政策提供重要的参考。
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| 关 键 词： | 新能源汽车 购买行为 环境因素 心理因素 |
| 收稿时间： | 2019-08-30 |
Research of Environmental and Psychological Factors on Chinese Residents Buying Behavior of New Energy Vehicle: Focus on Tianjin |
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| LI Zhi,LIU Ze,ZHANG Lei. Research of Environmental and Psychological Factors on Chinese Residents Buying Behavior of New Energy Vehicle: Focus on Tianjin[J]. Industrial Engineering Journal, 2021, 24(1): 104-110. DOI: 10.3969/j.issn.1007-7375.2021.01.014 |
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| Authors: | LI Zhi LIU Ze ZHANG Lei |
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| Affiliation: | School of Economics and Management, Tianjin Polytechnic University, Tianjin 300387, China |
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| Abstract: | Consumer demand for new energy vehicles plays an important role in promoting social progress and improving people's living standards. Taking consumers' purchase behavior of new energy vehicles as research objects, based on questionnaire surveys and statistical analysis, taking Tianjin urban residents as an example, the effects of environmental stimuli and psychological factors on the purchase behavior of new energy vehicles and the relationship between various influencing factors on vehicle purchase intentions were studied. The research results show that the purchase behavior of new energy vehicles is more rational, and consumers pay more attention to the quality, performance, service and comfort of new energy vehicles. The research conclusions provide important reference for the development of relevant policies for the automotive industry of relevant government departments. |
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| Keywords: | new energy vehicle purchase behavior environmental factor psychological factors |
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