| “全程互动式研发”在云烟在销规格中的应用 |
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| 引用本文： | 颜克亮 詹建波. “全程互动式研发”在云烟在销规格中的应用[J]. 中国烟草学报, 2014, 20(1): 35-0 |
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| 作者姓名： | 颜克亮 詹建波 |
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| 作者单位： | 红云红河集团 |
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| 摘 要： | 在消费需求变化日益丰富的今天，传统的卷烟产品研发模式已不能最大程度与市场与消费者需求相贴近，各烟草工业企业在研发方面也在寻求创新，为此，红云红河集团技术中心在经过长期探索与实践后，逐步走出了一条新的研发道路，从最根本的消费者需求出发，提出了“卷烟产品全程互动式研发”的新理念，在实际工作中将这一理念加以运用，实现了“到市场中去，到消费者中去”的研发模式，使研发更具科学性与系统性。
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| 关 键 词： | 全程 互动式研发 消费者需求 研发流程 |
| 收稿时间： | 2013-01-25 |
Application of interactive development of whole process in the selling products of Yunyan |
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| Abstract: | In today with increasingly rich consumer demand, the traditional mode of cigarette product development has not maximum satisfied the demand of market and consume, so the tobacco industrial are also seeking innovation in the product development, therefore, HONGYUN HONGHE GROUP technology center gradually walked out of a new development path after long-term exploration and practice. Based on the most basic of consumer demand, the new concept, cigarette products interactive development of whole process, was put forward, furthermore, the new development mode, close to market and consumer, was realized ,which make research and development of cigarette products more scientific and systematic. |
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