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节能建筑推广利益相关者行为分析
引用本文:靳家佳,郝生跃. 节能建筑推广利益相关者行为分析[J]. 工程管理学报, 2012, 0(4): 32-35
作者姓名:靳家佳  郝生跃
作者单位:北京交通大学 经济管理学院
摘    要:建筑能耗在中国的总能耗中占到很大比例,因此建筑能效的提高将对我国总能耗的减少产生实质性影响。近年来,政府推进节能建筑的政策力度较大,实际建筑节能工作却发展缓慢。节能建筑推广过程中涉及众多利益相关者,将利益相关者分析运用到节能建筑推广过程的研究中有利于识别各利益相关者的不同利益诉求。通过对节能建筑建设过程中利益相关者的界定和利益诉求的分析,以及各利益相关者之间的博弈关系及行为选择的分析,找到平衡点,提出了基于利益相关者的节能建筑管理框架,从而为有效推进节能建筑提供了理论依据和优化措施,以实现我国节能建筑市场的健康发展。

关 键 词:节能建筑  利益相关者  行为选择

Behavior Analysis of Stakeholders in the Promotion of Energy-saving Building
JIN Jia-jia,HAO Sheng-yue. Behavior Analysis of Stakeholders in the Promotion of Energy-saving Building[J]. Journal of Engineering Management, 2012, 0(4): 32-35
Authors:JIN Jia-jia  HAO Sheng-yue
Affiliation:School of Economics and Management,Beijing Jiaotong Univisty
Abstract:As known,building energy consumption takes great part in the whole energy consumption of China. Thus,the enhancement of building energy efficiency has significant influence on the decreasing of the whole energy consumption in China. Recently,the government works hard on the promotion of energy-saving building. However,the efficacy is not optimistic. Lots of stakeholders are involved in the promotion of energy-saving building,so applying stakeholder analysis which is a qualitative sociological analysis method to the research of promotion of energy-saving building will be helpful to identify and comprehend the various interest demands of stakeholder. With the definition of stakeholders in the energy-saving building market,it can be clearly understood the interests of all stakeholders’ demands and conflicts. Then based on the game analysis of the behaviors of stakeholders in the energy-saving building market,the balanced point of the market could be found,the stakeholders’ choice of behavior can be predicted and regulated. A new stakeholder analysis based management framework is proposed to make the current measurements of promoting energy-saving building more practical and more effective. Therefore,the win-win of economic development and environment protection can be assured.
Keywords:energy-saving building  stakeholder  behavior choice
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