Collectivism-individualism in everyday social life: The middle kingdom and the melting pot.

Used the Rochester Interaction Record (RIR) to investigate the effects of individualism–collectivism on everyday social interaction. Triandis (in press) defined collectivism as placing great emphasis on (a) the views, needs, and goals of the in-group rather than of oneself, (b) social norms and duty defined by the in-group rather than behavior to get pleasure, (c) beliefs shared with the in-group rather than beliefs that distinguish oneself from in-group, (d) great readiness to cooperate with in-group members, and (e) intense emotional attachment to the in-group. University students in the United States, an individualistic country, and Hong Kong, which is highly collectivistic, maintained the RIR for 2 weeks. Consistent with predictions, the Hong Kong students had longer but fewer interactions (half as many) with fewer people, had a higher percentage of group and task interactions, and indicated greater self- and other-disclosure. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Cultural syndromes and age moderate the emotional impact of illness intrusiveness in rheumatoid arthritis.

Objective: The authors investigated cultural syndromes (multidimensional vectors comprising culturally based attitudes, values, and beliefs) and age as moderators of the emotional impact of illness intrusiveness—illness-induced lifestyle disruptions—in rheumatoid arthritis (RA) and examined illness intrusiveness effects in total and separately for three life domains (relationships and personal development, intimacy, and instrumental). Research Method/Design: People with RA (n = 105) completed the Illness Intrusiveness Ratings, Individualism–Collectivism, and Center for Epidemiologic Studies—Depression scales in a one-on-one interview. Results: Controlling for disease and background characteristics, the association between illness intrusiveness (total score and the Relationships and Personal Development subscale) and distress was inverse when young adults with RA endorsed high horizontal individualism. Illness intrusiveness into intimacy was associated with increased distress, and this intensified when respondents endorsed high vertical individualism, horizontal collectivism, vertical collectivism, or low horizontal individualism. The negative emotional impact of illness intrusiveness into intimacy diminished with increasing age. Conclusion: Given an aging and increasingly pluralistic society, diversity can no longer be ignored in addressing the psychosocial impact of chronic, disabling disease. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Links between race/ethnicity and cultural values as mediated by racial/ethnic identity and moderated by gender.

Two studies examined whether individualism (orientation toward one's own welfare), collectivism (orientation toward the welfare of one's larger community), and familism (orientation toward the welfare of one's immediate and extended family) are distinct cultural values predicted by race/ethnicity. The 3 constructs proved to be separate dimensions, although collectivism and familism were positively correlated. In Study 1, persons of color scored higher on collectivism and familism than did Anglos. No differences emerged for individualism. Also, persons of color scored higher than Anglos on racial/ethnic identity, which in turn was a positive predictor of all 3 cultural values. In Study 2, we replicated the group differences on collectivism and familism for men but not for women. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Using individualism and collectivism to compare cultures--A critique of the validity and measurement of the constructs: Comment on Oyserman et al. (2002).

Analyzing national and ethnic differences in individualism and collectivism, D. Oyserman, H. M. Coon, and M. Kemmelmeier (2002) (see record 2002-00183-001) showed that small differences in scales or samples produce markedly divergent results, challenging the validity of these constructs. The author examines the following limitations of research on individualism and collectivism: It treats nations as cultures and culture as a continuous quantitative variable; conflates all kinds of social relations and distinct types of autonomy; ignores contextual specificity in norms and values; measures culture as the personal preferences and behavior reports of individuals; rarely establishes the external validity of the measures used; assumes cultural invariance in the meaning of self-reports and anchoring and interpretation of scales; and reduces culture to explicit, abstract verbal knowledge. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Toward an explanation of cultural differences in in-group favoritism: The role of individual versus collective primacy.

Previous research conducted on a Western sample has shown that people are less apt to exhibit in-group favoritism when they perform well individually while their in-group performs poorly. The authors evaluated whether this finding would be moderated by the cultural dimension of individual–collective primacy, which refers to whether people give more weight to their personal interests rather than their in-group's interests when forced to choose between the two. The authors hypothesized that relative to their counterparts from the United States, participants from the People's Republic of China would have more of a collective-primacy orientation and therefore would exhibit more in-group favoritism when they performed well individually while their in-group performed poorly. The results supported the hypothesis. Implications for the literatures on in-group favoritism and cross-cultural differences are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Patterns of individualism and collectivism across the United States.

Although the individualism–collectivism dimension is usually examined in a U.S. versus Asian context, there is variation within the United States. The authors created an eight-item index ranking states in terms of collectivist versus individualist tendencies. As predicted, collectivist tendencies were strongest in the Deep South, and individualist tendencies were strongest in the Mountain West and Great Plains. In Part 2, convergent validity for the index was obtained by showing that state collectivism scores predicted variation in individual attitudes, as measured by a national survey. In Part 3, the index was used to explore the relationship between individualism–collectivism and a variety of demographic, economic, cultural, and health-related variables. The index may be used to complement traditional measures of collectivism and individualism and may be of use to scholars seeking a construct to account for unique U.S. regional variation. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Does culture influence what and how we think? Effects of priming individualism and collectivism.

Do differences in individualism and collectivism influence values, self-concept content, relational assumptions, and cognitive style? On the one hand, the cross-national literature provides an impressively consistent picture of the predicted systematic differences; on the other hand, the nature of the evidence is inconclusive. Cross-national evidence is insufficient to argue for a causal process, and comparative data cannot specify if effects are due to both individualism and collectivism, only individualism, only collectivism, or other factors (including other aspects of culture). To address these issues, the authors conducted a meta-analysis of the individualism and collectivism priming literature, with follow-up moderator analyses. Effect sizes were moderate for relationality and cognition, small for self-concept and values, robust across priming methods and dependent variables, and consistent in direction and size with cross-national effects. Results lend support to a situated model of culture in which cross-national differences are not static but dynamically consistent due to the chronic and moment-to-moment salience of individualism and collectivism. Examination of the unique effects of individualism and collectivism versus other cultural factors (e.g., honor, power) awaits the availability of research that primes these factors. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Culture and conformity: A meta-analysis of studies using Asch's (1952b, 1956) line judgment task.

A meta-analysis of conformity studies using an Asch-type line judgment task (1952, 1956) was conducted to investigate whether the level of conformity has changed over time and whether it is related cross-culturally to individualism–collectivism. The literature search produced 133 studies drawn from 17 countries. An analysis of US studies found that conformity has declined since the 1950s. Results from 3 surveys were used to assess a country's individualism–collectivism, and for each survey the measures were found to be significantly related to conformity. Collectivist countries tended to show higher levels of conformity than individualist countries. Conformity research must attend more to cultural variables and to their role in the processes involved in social influence. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

A socially contextualized model of African American identity: Possible selves and school persistence.

Schooling, critical to the transition to adulthood, is particularly problematic for urban and minority youths. To explore predictors of school persistence the authors propose a socially contextualized model of the self. Strategies to attain achievement-related possible selves were differentially predicted for White and Black university students (Study 1, n?=?105). For Whites, individualism, the Protestant work ethic, and "balance" in possible selves predicted generation of more achievement-related strategies. For Blacks, collectivism, ethnic identity, and low endorsement of individualism tended to predict strategy generation. In middle school, performance was predicted by "gendered African American identity schema," particularly for females (Study 2, n?=?146), and the effects of social context appeared gendered (Study 3, n?=?55). Balance in achievement-related possible selves predicted school achievement, especially for African American males (Study 4, n?=?55). (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The lens of personhood: Viewing the self and others in a multicultural society.

Explored some aspects of the subjective experience of individualism and collectivism in Israel, a society that simultaneously emphasizes both worldviews. Ss were Arab and Jewish Israeli students (Study 1 n?=?211, Study 2 n?=?370, Study 3 n?=?160, and Study 4 n?=?280). As hypothesized, endorsing individualism as a worldview was related to focusing on private aspects of the self and conceptualizing the self in terms of distinctions between the self and others. Hypotheses suggesting a relationship between collectivism, centrality of social identities to self-definition, a focus on public aspects of the self, and heightened perception of intergroup conflict were also supported by the data. Unexpectedly, endorsement of an individualistic worldview was also related to these variables. Discussion focuses on the meld of individualism and collectivism that may occur in Israel. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Cultural variation in the use of current life satisfaction to predict the future.

Three studies examined cultural and situational influences on the tendency for people to use their current life satisfaction to predict future life events. On the basis of the self-enhancement literature, it was predicted that either writing about a positive personal experience or reading about another's negative experience would lead European Americans to focus their attention on internal attributes and thus would lead them to use their current life satisfaction in predicting the future. Conversely, on the basis of the self-criticism literature, it was predicted that these same conditions would lead Asian Americans to focus their attention on external factors and, therefore, would decrease their likelihood of using their current life satisfaction to predict the future. Studies 1 and 2 supported these hypotheses. Study 3 showed that these patterns could be obtained by subliminally priming concepts associated with individualism and collectivism. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Perceived intragroup homogeneity in minority-majority contexts.

Examined how the factors relative in-group size and relative outgroup size (i.e., minority vs. nonminority) affect the perception of in-group and out-group homogeneity. On the basis of social identity theory, we hypothesized that (a) members of minorities would perceive the in-group as more homogeneous than the out-group, whereas members of nonminorities would perceive the reverse; (b) this effect would be strongest on dimensions most strongly correlated with the social categorization; and (c) members of minorities would identify more strongly with their in-group than would members of nonminorities. 192 13–15 yr olds participated in the experiment. On the presumed basis of a perceptual task, approximately half were randomly allocated to minimal social categories, which differed in perceived size relative to an out-group (which also differed in perceived size). They were asked to estimate the homogeneity of the two groups on a number of dimensional attributes. The remaining (control) subjects gave similar estimates under identical conditions, except that they were not allocated to a category. The data confirmed all but the second hypothesis, which was only partially supported. The results were interpreted in terms of social identification processed. Results tend to rule out alternative explanations in terms of an inverse relation between group size and perceived group homogeneity, rating extremity, and in-group favoritism. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The importance of a common in-group identity in ethnically diverse groups.

The purpose of this study was to examine the effects of a common in-group identity in attenuating the negative effects of ethnic dissimilarity. Specifically, it was hypothesized that a common in-group identity would moderate the relationship between ethnic dissimilarity and satisfaction with coworkers. Data were gathered from 87 persons working in groups. Moderated regression analysis provided support for the hypothesis, in that when a common in-group identity was not present, demographic dissimilarity was related to less satisfaction, but when a common in-group identity was present, there was a positive relationship between ethnic dissimilarity and coworker satisfaction. Further, for ethnically dissimilar persons, coworker satisfaction was higher when a common in-group identity was present than when it was not. Results are discussed in relation to the study's contribution to social psychology and diversity management literature. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Bringing culture to basic psychological theory--Beyond individualism and collectivism: Comment on Oyserman et al. (2002).

D. Oyserman, H. M. Coon, and M. Kemmelmeier (2002) (see record 2002-00183-001) offered a comprehensive literature review on individualism and collectivism that forwards valuable suggestions for ways to enhance future research conducted within this framework. The author argues that although their criticisms of much contemporary social psychological research on individualism and collectivism are valid, even more fundamental problems need to be recognized as characterizing work within this tradition, such as the insufficiently subtle nature of the views held of culture, the limited attention given to meanings, and the downplaying of contextual variation. The author suggests adopting more nuanced and process-oriented conceptions of culture and more contextually grounded views of its impact on psychological functioning as a way of realizing the promise of cultural psychology to broaden and provide insight into basic psychological theory. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Motivated response styles: The role of cultural values, regulatory focus, and self-consciousness in socially desirable responding.

Three studies investigated the relations between cultural values and socially desirable responding, the processes that underlie them, and factors that influence the strength of the relations. Results indicated that individualism was associated with self-deceptive enhancement but not impression management, whereas collectivism was associated with impression management but not self-deceptive enhancement. Regulatory focus was found to mediate these relations. A promotion focus mediated the relation between individualism and self-deceptive enhancement, whereas a prevention focus mediated the relation between collectivism and impression management. This mediation pattern held regardless of whether individualism and collectivism were determined at the group level (Study 1) or measured at the individual level (Studies 2–3), whether socially desirable responding was operationalized as a scale measure (Studies 1–3) or as reactions to behavioral scenarios (Study 2), and across different measures of regulatory focus. This general mediation pattern was found to be moderated by type of self-consciousness (Study 3): The promotion focus mediation was stronger for participants low (vs. high) in private self-consciousness, and the prevention focus mediation was stronger for participants high (vs. low) in public self-consciousness. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The role of categorization and in-group norms in judgments of groups and their members.

Four minimal group experiments tested the prediction that judgments of groups and their members reflect evaluations made simultaneously but independently at the within-group and intergroup levels. On the basis of self-categorization theory and social identity theory, it was predicted that group members seek both intergroup distinctiveness and legitimization of in-group norms. In Experiments 1–3, membership (in-group, out-group), status of group members (modal, deviant), and either accountability to in-group or to out-group or salience of group norms were varied. Accountability and norm salience increased derogation of out-group normative (in-group deviant, out-group modal) and upgrading of in-group normative (in-group modal, out-group deviant) members. In Experiment 4, within-group differentiation reinforced in-group identification. These findings suggest that subjective group dynamics operate to bolster social identity when people judge modal and deviant in-group and out-group members. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Empowerment and continuous improvement in the United States, Mexico, Poland, and India: Predicting fit on the basis of the dimensions of power distance and individualism.

Although variations in national cultures predominate as explanations for the belief that universal approaches to management do not exist, there have been few reports of systematic studies. Data from employees of a single firm with operations in the United States, Mexico, Poland, and India were used to test the fit of empowerment and continuous improvement practices with national culture. Using the theoretical constructs of individualism–collectivism and power distance, the authors predicted that the practices would be more congruent in some cultures than in others and that value congruence would result in job satisfaction. Using structural equations modeling, the authors found that empowerment was negatively associated with satisfaction in India but positively associated in the other 3 samples. Continuous improvement was positively associated with satisfaction in all samples. Substantive, theoretical, and methodological implications are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The self and social behavior in differing cultural contexts.

Three aspects of the self (private, public, collective) with different probabilities in different kinds of social environments were sampled. Three dimensions of cultural variation (individualism–collectivism, tightness–looseness, cultural complexity) are discussed in relation to the sampling of these 3 aspects of self. The more complex the culture, the more frequent the sampling of the public and private self and the less frequent the sampling of the collective self. The more individualistic the culture, the more frequent the sampling of the private self and the less frequent the sampling of the collective self. Collectivism, external threat, competition with outgroups, and common fate increase the sampling of the collective self. Cultural homogeneity results in tightness and in the sampling of the collective self. The article outlines theoretical links among aspects of the environment, child-rearing patterns, and cultural patterns, which are linked to differential sampling of aspects of the self. Such sampling has implications for social behavior. Empirical investigations of some of these links are reviewed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Group norms and attitude–behavior consistency: The role of group salience and mood.

This study tested the social identity–self-categorization theory reconceptualization of the role of norms in attitude–behavior relations. Specifically, the study investigated how the effects of in-group norms on the relationship between people's attitudes and their behavior vary as a function of the salience of group membership and mood. Participants' (N?=?131) attitudes toward students being responsible for picking up litter on campus grounds were examined. As expected, the effects of the attitudinal congruency of norms varied as a function of group salience under neutral mood (i.e., deliberative processing) conditions. In-group norms were more influential for high-salience individuals than for low salience individuals in a neutral mood. These findings indicate that in-group norms influence behavioral decision making for individuals high in group salience only when there is an opportunity to carefully process the normative information. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Unique individual or interchangeable group member? The accentuation of intragroup differences versus similarities as an indicator of the individual self versus the collective self.

In 4 studies, the authors examined antecedents of self-definition as either a unique individual (the individual self) or an interchangeable group member (the collective self). Accentuation of perceived similarities versus differences among in-group members including the self served as the main indicator of participants' relative emphasis on their individual or collective self. Following prior work in the social identity and self-categorization theory tradition, the authors predicted and found systematic variations in the relative emphasis on the individual or collective self. Relative emphasis varied with the valence of temporarily salient in-group features, with the more stable or chronic attractiveness of one's in-group, and with awareness of special treatment of the in-group by the outside world. Finally, issues are discussed concerning the cognitive construal of in-groups as well as the role of the individual self and the collective self for strategies of social mobility and social change. (PsycINFO Database Record (c) 2010 APA, all rights reserved)