The effects of collective MMORPG (Massively Multiplayer Online Role-Playing Games) play on gamers’ online and offline social capital

This study examines the impact of collective MMORPG play on gamers’ social capital in both the virtual world and the real world. Collective MMORPG play is conceptualized as the frequency of joint gaming actions and gamers’ assessment of the experience in MMORPG guilds and groups. Social capital at the individual level refers to the resources and support provided by bonding and bridging social networks; collective-level social capital refers to people’s civic engagement. A two-wave online survey was conducted to collect data from 232 Chinese MMORPG players.Two structural equation models were developed to test whether collective play influences offline social capital via the mediation of online social capital; the results did not demonstrate the existence of mediation effects. Specifically, collective play positively influences gamers’ online bonding social capital, online bridging social capital and online civic engagement. The effect of collective play on offline bonding and bridging social capital is not significant; the effect of online bonding/bridging social capital on offline bonding/bridging social capital is not significant either. The study finds a significantly positive impact of collective play on offline civic engagement. The effect of online civic engagement on offline civic engagement is not significant. In contrast with collective play, the time of gaming is found to negatively influence online and offline social capital.This study contributes to the knowledge of social capital because it tests the effects of new media on online and offline social capital in the Chinese culture. In addition, this study provides empirical evidence for the positive effects of online games and highlights the social experience in MMORPG play and how it influences gamers’ social networks and collective participation.     

Perceived bridging and bonding social capital on Twitter: Differentiating between followers and followees

The present study investigates the influence of Twitter use and the number of followers and followees on perceived bridging and bonding online social capital. Data from a convenience sample of Twitter users (N = 264) indicate that bonding social capital is associated with the number of followers whereas bridging social capital is influenced by the number of followees. Thus, the directed friendship model on Twitter affects different forms of social capital differently. In addition, the study found a negative curvilinear effect of the number of followees on bridging and the number of followers on bonding online social capital. This indicates that the number of followees/followers has positive effects on online bridging/bonding social capital, but only to a certain point. The paper concludes with a discussion of the results in light of theoretical considerations and of implications for future research on the effects of Twitter on social capital.     

Civic engagement among educated Chinese youth: The role of SNS (Social Networking Services), bonding and bridging social capital

This study conducted a stratified and cluster sampling on Chinese college students (N = 654) to investigate how SNS usages and social capital elicit impact on civic engagement. The results of path regression model shows that using SNS to meet new people is positively correlated with bonding and bridging social capital in the virtual world, using SNS to contact existing friends contributes to both bonding and bridging social capital in the real world. Online bonding and bridging social capital are positively related to online civic involvement, but not significantly related to offline civic behaviors. Offline bonding and bridging social capital are positively associated with offline civic participation, but not significantly related to online civic participation. The direct effect of using SNS to meet new social ties on civic engagement is partially mediated by social capital, whilst the effect of using SNS to connect friends on civic participation is completely mediated by social capital.     

How do people use Facebook features to manage social capital?

The goal of this study is to examine and understand the relationship between the utilization of Facebook features and two types of social capital: bonding and bridging. An online survey was conducted using a college sample (n = 256). The results show that, with bonding social capital, the frequent use of Like feature was positively associated whereas that of Comment was negatively associated. With bridging social capital, the frequent use of Wall was positively associated. The results also show that the preference for Wall, Friend, Comment, News Feed, Like, Message, Photo, and Chat was positively associated with both bonding and bridging social capital. On the other hand, the preference for Status and Group was positively associated only with bridging social capital. Limitations of this study and the implications of the findings are discussed and suggestions for future research are provided.     

Do problematic and non-problematic video game players differ in extraversion,trait empathy,social capital and prosocial tendencies?

The increasing popularity of online and multiplayer games has meant that for many, social interaction and cooperation are vital components of the gaming experience. Previous research has suggested that not only has this made gaming more attractive to socially oriented people but also that it may be socially beneficial in terms of social capital and prosocial behaviors. However, for problematic video game players (those showing signs of compulsive or detrimental video game use), this may not be the case, and a number of theories hold deficiencies in socializing in real life as central to the development of this issue. In the present study, an online questionnaire completed by 416 participants assessed problematic video game use, extraversion, trait empathy, online and offline social capital and prosocial tendencies. Contrary to hypotheses, non-problematic, problematic and non-gamers did not differ in empathy, extraversion or prosocial tendencies. Problematic video game play was, however, associated with significantly higher online social capital and lower offline social capital whereas non-problematic players demonstrated only higher online capital than non-players. This highlights the importance of social support but suggests personality is not an influential factor.     

(A)Social reputation: Exploring the relationship between online video game involvement and social competence

Affordable and accessible Internet has changed the way video games are played, allowing individuals to connect worldwide in shared gaming spaces. On the surface participation within these environments may seem socially beneficial, as these highly social, playful spaces allow players to connect, interact with, and learn from others. However, there is a growing concern that increased participation within online gaming environments comes with a wide variety of social consequences, contributing to numerous losses in ‘offline’ sociability. While considerable research has examined these claims, consistent relationships between social competence and online video game involvement have yet to be established. The current work (N = 515) aimed to examine the extent to which online video game involvement may support, or undermine, the development and maintenance of traditional social skills. The results indicate that there are unique relationships between social skills and video game involvement within online gaming populations. However, among online video game players, these links were not as negative or broad as hypothesized. The results of this assessment dispute the anecdotal attribution of a global level of social ineptitude amongst online video game players and provide insight into the potential effects of online video game play on skill development and maintenance.     

Social interaction in online support groups: Preference for online social interaction over offline social interaction

The purpose of the current study was to identify potential factors leading to preference for social interaction in online support groups (OSGs) over offline interaction. By identifying such factors, the current study advances understanding of the way patients use the Internet as a supportive resource and integrate support from offline and online relationships. An online survey was conducted with current users of health-related OSGs (N = 158). Findings show that those who were dissatisfied with the support they received from their current offline contacts were more likely to prefer social interaction in OSGs. Such a preference was prominent among those who built deeper social relationships in OSGs. Results suggest that some people develop a preference for social interaction in OSGs over offline interaction and use computer-mediated relationships as a possible alternative to offline support networks. Healthcare professionals and users as well as designers of OSGs must acknowledge the limits of online support and caution against the possibility of developing excessive reliance on online support resources.     

Exploring and mitigating social loafing in online communities

The motivation to share members’ knowledge is critical to an online community’s survival and success. Previous research has established that knowledge sharing intentions are based on group cohesion. Several studies also suggested that social loafing behavior will seriously corrode group cohesion. Therefore, social loafing is a key obstacle to fostering online community development. Although substantial studies have been performed on the critical factors that affect social loafing in the learning group, those on online communities are still lacking. By integrating two perspectives, social capital and perceived risk, a richer understanding of social loafing behavior can be gained. In the research model, social ties and perceived risk have been driven by anonymity, offline activities, knowledge quality, and media richness. Social ties and perceived risk are hypothesized to affect social loafing in the online community, which, in turn, is hypothesized as negatively affecting group cohesion. Data collected from 323 online users in online communities provide support for the proposed model. The study shows that social loafing is a significant negative predictor of the users’ group cohesion. The study also shows that social ties and perceived risk are important components of social loafing. Anonymity, offline activities, knowledge quality, and media richness all have strong effects on social ties and perceived risk in the online community. Implications for theory and practice and suggestions for future research are discussed.     

Virtual communities in schools as tools to promote social capital with high schools students

The general aim of this study was to test the hypothesis that students belonging to a school online community would show higher levels of both offline bridging and bonding social capital than a control group of students, not using the online community. We further hypothesized that the more students used the online community the higher their level of their offline bonding and bridging social capital. Participants were 264 high school boys and girls, 126, (62 males and 64 females) who had joined the community online Spallanzani shout and 138, (62 males and 76 females) who did not. ANOVAs analysis showed that levels of bridging and bonding social capitals were significantly higher for members. Instead intensity of use was significantly related only to bridging but not to bonding social capital. Implications of the findings and directions for future research are discussed.     

The effects of helping,self-expression,and enjoyment on social capital in social media: the moderating effect of avoidance attachment in the tourism context

ABSTRACT

A majority of senior Internet users maintains persistent social connections with others through social media (SM), such as Facebook and Twitter. This research explores the impacts of helping, self-expression, and enjoyment on bonding social capital and bridging social capital which in turn influence SM involvement; it also explores the moderating effect of avoidance attachment among senior SM users. The results show that helping, self-expression, and enjoyment have significant impacts on bonding social capital and bridging social capital. Also, bonding social capital and bridging social capital have significant effects on SM involvement. Furthermore, relationships between helping and bonding social capital, between self-expression and bonding social capital, and between self-expression and bridging social capital are stronger for seniors with high avoidance attachment. Conversely, the relationships between enjoyment and bonding social capital as well as between enjoyment and bridging social capital are stronger for seniors with low avoidance attachment. Accordingly, the results of this study provide theoretical contributions to the literature of behaviour and information technology. In addition, some implications of the research and various strategies for practitioners and marketers that can be used to better increase users’ involvement in SM for tourism-related activities are discussed.     

Exploring the relationship between perceptions of social capital and enacted support online

Online social networking sites enable users to connect with large, heterogeneous groups of people. While extant research suggests individuals benefit psychologically from the perception that they are well connected, little is known about the nature of tangible resources embedded in these online networks. In this study 49 participants sent 588 requests for instrumental help to their Facebook friends to determine the accessibility of networked resources and online social capital. Almost 80% of these modest requests went unanswered, and perceived bridging and bonding capital did not explain enacted support. However, people who occupied socially prestigious positions were the most likely to benefit from their friend's help. These results suggest that expansive mediated networks may yield limited instrumental benefits.     

How behaviors on social network sites and online social capital influence social commerce intentions

Following the fast growth of social network sites (SNSs) such as Twitter, LinkedIn, and Facebook in the cyber world, social commerce has become an important emerging issue in these SNS. The study aims to comprehend the antecedents for SNS users’ social commerce intentions (SCI). This study applied SNS behavior and social capital theory to investigate how these factors influence SCI. Each of the three constructs was further decomposed into two first-order constructs, participating and browsing for SNS behavior, bonding and bridging social capital for social capital, and giving and receiving for SCI. The results, which were based on 970 effective samples of Facebook users, supported several findings. Both SNS behavior and social capital affect SCI, while the relationship between SNS behavior and SCI is partially mediated by the bonding and bridging social capital. In addition, browsing and participating behaviors have significantly positive relationships with bonding and bridging social capitals, respectively. All of the relationships between first-order constructs tested significant, with the single exception that browsing of SNS behavior did not lead to the giving of SCI. This study also applied post hoc analysis for better understanding SCI on SNSs. The results showed that browsing of SNS behavior has a stronger impact than participating of SNS behavior on either bonding or bridging social capital. In addition, bridging social capital has a stronger influence than bonding social capital on the giving intention of social commerce. Theoretical contributions and managerial implications are also discussed to provide several future research directions and suggestions for scholars and SNS operators, respectively.     

Consequences of media and Internet use for offline and online network capital and well‐being. A causal model approach

This study sets out to identify relations between people's media use, network capital as a resource, and loneliness. Unlike many studies on this topic, this study aimed to test hypotheses on a national sample, and used insights from empirical research and theoretical notions from different research areas. Data collected via telephone interviews in 2005 were analyzed with Structural Equation Modeling. The assumption that traditional and new media destroy social capital is not supported empirically. Moreover, online network capital augments offline network capital and web surfing coincides with more online socializing. However, this additional capital appears not to have benefits in terms of social support and loneliness. The reverse causal relation between loneliness and media use also could not be established.     

The role of attachment style in building social capital from a social networking site: The interplay of anxiety and avoidance

Drawing on attachment theory, the present study examines the attachment styles of individuals relative to two ways of building social capital – bonding social capital and bridging social capital. In trying to relate attachment theory to the use of SNS, the present study argues that bonding social capital is reflected in the use of SNS for forming attachment bonds from trust-based strong ties, while bridging social capital is reflected in the use of SNS for causal affiliations among more socially distant people. The conceptual model was validated through an online survey completed by 368 Facebook users. Two hierarchical multiple regression analyses indicated several results. First, avoidance attachment was significant and negatively predictive of both bonding social and bridging social capital. Second, both bonding social capital and bridging social capital reported by respondents appeared to be greatest under conditions of low anxiety attachment coupled with low avoidance attachment. Third, levels of Facebook usage were significant and independently predictive of bridging social capital.     

Association of demographics,motives and intensity of using Social Networking Sites with the formation of bonding and bridging social capital in Pakistan

The objectives of this confirmatory study were to investigate the association of socio-economic demographics (age, education of respondent, gender, monthly family income, parentage education), motives (communication and information, self-actualization and outward looking) of using Social Networking Sites (SNSs) and attitudinal and behavior variable (intensity of using SNS, self-esteem, gratification with university life, duration of use, and number of ties) with the formation of bonding and bridging social capital. Total 461 students, aged 18–35 years filled the questionnaire, from randomly selected departments of University of the Punjab, Lahore, Pakistan. Regression analysis was used to assess the association among variables. The study indicated that Facebook is the most popular SNS among university students in Pakistan. Intensity of using SNS, duration of using SNSs, and motives of using SNSs were found to be positively associated with formation of bonding and bridging social capital. Self-esteem and gratifications with university life were found to be significant predictors in formation of bonding social capital only. The demographics variables (education, parentage education, monthly family income) had no influence on formation of both bonding and bridging social capital.     

The role of perceived social capital and flow experience in building users’ continuance intention to social networking sites in China

The long-term development of social networking sites (SNSs) relies on their users’ continuance of use. This paper tested the role of perceived social capital and flow experience in driving users to continue using SNSs based on the expectation–confirmation model of information systems continuance. Using data from online surveys of social networking sites users in China, the proposed model was tested by using the Partial Least Squares (PLSs) technique. The results show that perceived bridging and bonding social capital have different role in building users’ satisfaction and continuance intention: perceived bridging social capital has remarkable influence on users’ satisfaction and continuance intention, but perceived bonding social capital has none. Flow experience has influence on users’ satisfaction but none on continuance intention. In addition, gender has impact on users’ continuance intention.     

Dimensionality of Social Capital and Organizational Citizenship Behavior in Information Systems Project Teams

Knowledge sharing and organizational citizenship behavior (OCB) among project team members are crucial for project success due to the particularities of information systems (IS) projects. Bonding social capital is known to increase knowledge sharing and collaboration. However, the influence of bridging social capital on knowledge sharing is unclear. The interplay between bridging and bonding social capital is especially interesting in a collectivistic society such as South Korea where in-group ties are particularly strong. In this study, we examine the effect of the sub-dimensions of the above constructs (i.e., bonding, bridging, OCB) on knowledge sharing. The results suggest that bonding and citizenry behavior improves knowledge sharing. Bridging improves knowledge sharing by increasing organizational citizenry behavior. Unexpectedly, the effect of citizenship behavior on knowledge sharing differs from the effect of its sub-dimensions. Only helping others is positively related to knowledge sharing. Similarly, the sub-dimensions of bridging and bonding influence knowledge sharing and citizenship behavior differently than the first-order constructs. For example, shared team mental model positively affects OCB, but has no direct influence on knowledge sharing. Conversely, shared vision is the only sub-dimension of bridging that positively affects OCB. Thus, the results suggest that project managers should facilitate shared project vision and team mental model to encourage team members’ citizenship behavior and control the potential adverse influence of bridging social capital.     

The influence of familiarity,trust and norms of reciprocity on an experienced sense of community: an empirical analysis based on social online services

The growing use of social online services raises the question of what encourages members to participate actively and maintain accumulated social capital. Our research has particularly become aware of the relevance of familiarity, trust and reciprocity in understanding the members' sense of a virtual community (VC). Familiarity and trust are efficient criteria to assess and determine the extent to which one should engage in a virtual relationship. Furthermore, the effort of sharing experiences and knowledge must be based on the expectation of receiving certain returns. A structural equation modelling, specifically partial least squares, is proposed to assess the relationships between the constructs. Overall, the empirical results provided strong support for the hypotheses. Familiarity and trust lead the member to develop a growing perceived community support (PCS) and significantly influence the sense of a VC. Norms of reciprocity directly influence affective trust and PCS. Higher familiarity does not moderate the impact of affective trust on PCS, however. The results of this study could thus help social online service providers to create a successful business model and to determine the main drivers of the members' sense of a VC.     

Exploring sustained participation in firm-hosted communities in China: the effects of social capital and active degree

Firm-hosted online communities are user-centred, and their efficacy depends on the users’ sustained participation. This study investigated the impact of social capital on users’ continued usage intention. Specifically, since very little work has been done to explore the antecedents of social capital, we tested the role of operator-related and individual-related factors in cultivating social capital by proposing an integrated research model to fill this gap. Furthermore, to gain deeper insights into continuance intention, we postulate that active degree moderates the relationship between social capital and users’ continued usage intention. Our model is empirically examined using survey data collected from 373 members of a well-known firm-hosted online community in China. The results reveal that the firm’s reaction, offline activities, interaction support, seeking reputation and perceived enjoyment are the significant antecedents of social capital. Additionally, social tie and shared vision exert a stronger effect on continued usage intention for active users, whereas identification has a higher influence on continued usage intention for inactive users. Finally, this study discusses the theoretical and practical implications of these findings and provides possible directions for future research.     

Facebook or Renren? A comparative study of social networking site use and social capital among Chinese international students in the United States

Social networking sites (SNSs) are important tools for college students to maintain and develop social capital. Yet, few studies on the social implications of using SNSs have focused on international students and their use of different social media platforms for social capital. This study aims to fill this gap by examining the implications of using host country and home country SNSs for social capital among Chinese international students in the United States. A survey of Chinese international students at a large public university (N = 210) reveals that both Facebook and Renren use are positively associated with bridging social capital but not with bonding social capital. Facebook use has a stronger relationship with bridging social capital than does Renren use. Yet, only Renren use has a significant and positive relationship with maintaining home country social capital. These results have practical implications for international students to develop different types of social capital through different social media platforms.