Motivational influences on impression formation: Outcome dependency, accuracy-driven attention, and individuating processes.

How might being outcome dependent on another person influence the processes that one uses to form impressions of that person? We designed three experiments to investigate this question with respect to short-term, task-oriented outcome dependency. In all three experiments, subjects expected to interact with a young man formerly hospitalized as a schizophrenic, and they received information about the person's attributes in either written profiles or videotapes. In Experiment 1, short-term, task-oriented outcome dependency led subjects to use relatively individuating processes (i.e., to base their impressions of the patient on his particular attributes), even under conditions that typically lead subjects to use relatively category-based processes (i.e., to base their impressions on the patient's schizophrenic label). Moreover, in the conditions that elicited individuating processes, subjects spent more time attending to the patient's particular attribute information. Experiment 2 demonstrated that the attention effects in Experiment 1 were not merely a function of impression positivity and that outcome dependency did not influence the impression formation process when attribute information in addition to category-level information was unavailable. Finally, Experiment 3 manipulated not outcome dependency but the attentional goal of forming an accurate impression. We found that accuracy-driven attention to attribute information also led to individuating processes. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Estimation strategies and the judgment of event frequency.

Processes underlying judgments of absolute event frequency were investigated in 3 experiments. In all 3, word pairs consisting of a target (a category label, e.g., CITY) and context (a category exemplar, e.g., LONDON) were presented in a different or same-context study list. In the different context condition, each target was paired with a new context on each presentation; in the same-context condition, a target always appeared with the same context. Verbal protocols (Experiment 1) and response times (Experiments 2 and 3) indicate that multiple estimation strategies were used and that strategy selection was related to memory contents. In particular, different-context participants often enumerated, and same-context participants did not. Also, because range information only affected same-context estimates (Experiment 3), it appears that a numerical conversion process was necessary when nonenumeration strategies were used. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Revising disrupted impressions through conversation.

Examined how a negative revelation (e.g., discovering a previously unknown stigma) disrupts dyads' shared impressions of another person; dyads attempt to revise impressions by focusing on negative, stigma-congruent information. Because some individual social cognitive processes have dyad-level analogues (e.g., transactive memory), it was proposed that the time dyads allocate to discussing certain information mimics individual attentional processes; measures of conversation content similarly should mimic measures of individual thought processes. In 2 experiments with 69 undergraduates, dyads' impressions either were disrupted or not disrupted by a stigma revelation. In both experiments, compared with nondisrupted dyads, disrupted dyads discussed congruent information longer, discussed how it fit their impressions, and questioned each other about it. Exp 2 also showed that, after disruption, dyads increased focus on congruent information over time. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Relative use of necessity and sufficiency information in causal judgments about natural categories.

Participants in 4 studies placed less emphasis on necessity information (instances when the event occurred but the target factor was absent) than sufficiency information (instances when the target factor was present but the event did not occur) when the target factor corresponded to a natural kind category (e.g., race or species) in comparison with an artificial category (e.g., preferences or facial features) or an artifactual category (e.g., product type). Results were not due to differences in familiarity, prior causal beliefs, or ease of imagining the class of instances, but instead derived from less willingness to search for alternative explanations when the target explanation was based on a natural kind category in comparison with artificial or artifactual categories. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Traits and social stereotypes: Levels of categorization in person perception.

A theoretical distinction is made between trait categorization in person perception and categorization by means of well-articulated, concrete social stereotypes. Three studies test the prediction that social stereotypes are both more associatively rich and more distinctive than are trait-defined categories. In Study 1, subjects sorted adjectives related to extraversion and introversion. A cluster analysis using similarity measures derived from the sorting indicated that distinct social stereotypes were associated with each trait. This supports and extends earlier findings (Cantor & Mischel, 1979). In Study 2, subjects generated attributes of the trait categories and stereotypes that emerged in Study 1. More nonredundant attributes, especially visible features, were listed for the stereotypes than for the trait categories. Study 3 elicited the explicit associative structure of traits and related stereotypes by having subjects rate the association between a series of attributes (derived from the responses in Study 2) and each category label. Results showed that social stereotypes have distinctive features that are not shared with the related trait category, whereas trait categories share virtually all of their features with related stereotypes. The implications of the trait/stereotype distinction for social information processing are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Choosing category or complementary relations: prior tendencies modulate instructional effects

Concepts in semantic memory are associated with other categorically (e.g., dog-horse) and complementarily (e.g., dog-bone) related concepts. Although complementary relations produce more robust priming (e.g., Lupker, 1984), categorical responding is more common in preference tasks where participants choose directly between categorical and complementary relations (e.g., Smiley & Brown, 1979). Three experiments examined the effects of instructions and individual differences on adult preferences. Experiment 1 demonstrated that category preferences were infrequent, and that "most similar" instructions produced modestly more category responses than "goes together" instructions. In Experiments 2 and 3, emphasizing key words enhanced the instructional effect, and "similar" instructions produced especially large increases in category preferences for participants predisposed to categorical relationships. These preference experiments demonstrate that complementary advantages are similar to those for priming, and that instructions and prior tendencies can have subtle influences on semantic memory.     

Role of outcome conflict in dual-task interference.

The traditional explanation for dual-task interference is that tasks compete for scarce processing resources. Another possible explanation is that the outcome of the processing required for one task conflicts with the processing required for the other task (e.g., cross talk). To explore the contribution of outcome conflict to task interference, we manipulated the relatedness of the tasks. In Experiment 1, subjects searched concurrently for names of boys in one channel and names of cities in another channel. Responses were significantly delayed when nontarget on one channel belonged to, or was even just related to, the category designated as the target for the other channel. No comparable effects were found when the tasks were performed in isolation. Thus, the difficulty of the individual tasks is not the only determinant of how much they will interfere when combined, and there must be substantial interactions between processes carrying out the two tasks. In Experiment 2 subjects searched one channel for specific target letters and another channel for specific target digits. The nontargets in a channel were either from the same alphanumeric category as the targets for that channel or from the opposite category (i.e., the category of the targets for the other channel). It was found that although between-category search was more efficient than within-category search in single tasks, it was less efficient in dual tasks. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Ideals and category typicality.

Barsalou (1985) argued that exemplars that serve category goals become more typical category members. Although this claim has received support, we investigated (a) whether categories have a single ideal, as negatively valenced categories (e.g., cigarette) often have conflicting goals, and (b) whether ideal items are in fact typical, as they often have unusual attributes. Because past studies on ideals were largely correlational and often used categories not strongly associated to goals (e.g., tree, bird, fish), we took an experimental approach, using categories with obvious goals. Our results indicated that exemplars having goal-fulfilling characteristics are generally judged as less typical than exemplars with average features. Also, although subjects had a general consensus on the ideals of neutral and positive categories, they held opposing opinions on the ideals of the negatively valenced categories. We found that this bimodality in idealness perception was due to differing perspectives taken on the categories; however, perspectives that changed idealness of category exemplars did not influence their typicality. In short, ideal exemplars that best serve category goals are not necessarily perceived as typical. We contrast the goal-fulfilling aspect of ideals with the structural notion of extreme values (e.g., very tall trees), which may influence typicality through other mechanisms. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Inferring category attributes from exemplar attributes: Geometric shapes and social categories.

Three experiments tested the hypothesis that judgments about the attributes of categories are disproportionately based on the characteristics of exemplars that fit the category. In the first 2 experiments, subjects were presented with good and bad exemplars of categories with defining attributes (rectangles, triangles, pentagons, and ellipses) in which different colors were arbitrarily paired with the good and poor exemplars. In both experiments, subjects erroneously judged the colors paired with the good exemplars as more frequent than colors paired with the poor exemplars. A third experiment, using social categories, examined whether attributes associated with a single category member were more likely to generalize to the category as a whole for prototypical than for nonprototypical category members. Subjects were presented with information about individual fraternity members who varied in prototypicality, and the tendency to infer a target behavior (liberal vs. conservative voting behavior) from the individual fraternity member to the fraternity as a whole increased with the prototypicality of the category member. Implications for the contact hypothesis, category–exemplar relations, and belief stability are discussed. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Relational properties and memory-based category construction.

Although many experiments have investigated factors that constrain perceptual category construction, there have been no investigations of factors that constrain memory-based (MB) category construction. Six experiments examined the extent to which perceptual and MB sorting were influenced by correlated dimensions, family resemblance principles, and conceptual knowledge. Sensitivity to many types of relational information (e.g., correlated features, causal relations, interactive properties of objects, and family resemblance relations) was observed with perceptual sorting, but these properties were rarely used to organize information in MB sorting conditions. Instead, there was a clear preference to organize categories around single dimensions. Even when perfectly correlated features were causally related, Ss in memory conditions did not use correlations to construct categories. The strengths and limitations of MB analyses and categorizations are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Event category learning.

This research investigated the learning of event categories, in particular, categories of simple animated events, each involving a causal interaction between 2 characters. Four experiments examined whether correlations among attributes of events are easier to learn when they form part of a rich correlational structure than when they are independent of other correlations. Event attributes (e.g., state change, path of motion) were chosen to reflect distinctions made by verbs. Participants were presented with an unsupervised learning task and were then tested on whether the organization of correlations affected learning. Correlations forming part of a system of correlations were found to be better learned than isolated correlations. This finding of facilitation from correlational structure is explained in terms of a model that generates internal feedback to adjust the salience of attributes. These experiments also provide evidence regarding the role of object information in events, suggesting that this role is mediated by object category representations. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Threat and selective exposure: The moderating role of threat and decision context on confirmatory information search after decisions.

Previous studies on the impact of perceived threat on confirmatory information search (selective exposure) in the context of decision making have yielded mixed results. Some studies have suggested that confirmatory information search is reduced, yet others have found contradictory effects. The present series of 5 studies consistently found that the crucial moderator for these inconsistent findings was whether the induced threat was contextually related to the subsequent decision and information search tasks. Contextual incongruence (e.g., an induction of terrorist threat followed by an economic decision case) results in reduced levels of confirmatory information search, whereas a congruent threat (e.g., an induction of terrorist threat followed by a decision case on terrorism) results in increased levels of confirmatory information search. Analyses of the underlying psychological processes revealed that decision-unrelated threat inductions increase decision makers' experienced decision uncertainty, thus reducing confirmatory information search. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Pure mediated priming: A retrospective semantic matching model.

Mediated priming refers to the activation of a target (e.g., stripes) by a prime (e.g., lion) that is related indirectly via a connecting mediator (e.g., tiger). In previous mediated priming studies (e.g., McNamara & Altarriba, 1988), the mediator was associatively related to the prime. In contrast, pure mediated priming (e.g., spoon → can) lacks a strong association between prime and mediator (e.g., spoon → soup) and between mediator and target (e.g., soup → can). This study establishes the existence of pure mediated priming and assesses which semantic priming model (spreading activation, compound-cue, or semantic matching) accounts for the results. Pure mediated priming occurred in 3 experiments across double and standard lexical decision tasks. However, such priming did not occur in a continuous lexical decision task, which precludes strategic processing. Overall, results indicate that a modified retrospective semantic matching model provides the best theoretical explanation of pure mediated priming. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Categorizing Others: The Dynamics of Person Construal.

A fundamental question in social cognition is whether people categorize others on the basis of the social groups to which they belong. Integrating ideas from related work on face processing, the current research explored the emergence and boundary conditions of person categorization. Using speeded responses to facial stimuli as a marker of category activation, the authors showed in 3 experiments that person categorization: (a) occurs only under active-encoding conditions and (b) does not extend to applicable but task-irrelevant categorical dimensions, but (c) is sensitive to overlap in the perceptual features that support multiple categorical construals. The authors consider the implications of these findings for models of social-cognitive functioning and the component processes that support person perception. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Graphs as aids to knowledge construction: Signaling techniques for guiding the process of graph comprehension.

Graphical displays are frequently used to express quantitative information in texts, but viewers are sometimes unable to comprehend and learn the relevant information. According to a cognitive analysis, graph interpretation involves (a) relatively simple pattern perception and association processes in which viewers can associate graphic patterns to quantitative referents and (b) more complex and error-prone inferential processes in which viewers must mentally transform data. Experiment 1 establishes that graphs can be redesigned to improve viewers' interpretations by minimizing the inferential processes and maximizing the pattern association processes required to interpret relevant information. In Experiments 2 and 3, the researchers isolated one important factor that affects viewers' interpretation (i.e., the perceptual organization of the information in graphs). If relevant quantitative information is perceptually grouped to form visual chunks (because relevant data points are either connected in line graphs or close together in bar graphs), then viewers describe relevant trends. If relevant information is not perceptually grouped, viewers are less likely to comprehend relevant trends. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Are independent probes truly independent?

The independent cue technique has been developed to test traditional interference theories against inhibition theories of forgetting. In the present study, the authors tested the critical criterion for the independence of independent cues: Studied cues not presented during test (and unrelated to test cues) should not contribute to the retrieval process. Participants first studied a subset of cues (e.g., rope) that were subsequently studied together with a target in a 2nd study phase (e.g., rope–sailing, sunflower–yellow). In the test phase, an extralist category cue (e.g., sports, color) was presented, and participants were instructed to recall an item from the study list that was a member of the category (e.g., sailing, yellow). The experiments showed that previous study of the paired-associate word (e.g., rope) enhanced category cued recall even though this word was not presented at test. This experimental demonstration of covert cuing has important implications for the effectiveness of the independent cue technique. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The contribution of category relationships to similarity ratings.

Two experiments with university students produced evidence that category relationships contribute to similarity ratings. In Exp 1, participants gave similarity ratings with respect to a semantic category (VEGETABLE) and a set of exemplars, some of which were members of the category (e.g., BROCCOLI) and some of which were not (e.g., BANANA). A regression analysis was used to predict the similarity ratings in terms of numbers of common and distinctive features, as reported by other participants. Perceived similarity was greater for exemplars that were members of the category, independently of feature overlap. Exp 2 examined similarity ratings with respect to pairs of exemplars. In some cases, both exemplars were members of the same category (e.g., BROCCOLI/CUCUMBER). In other cases, one exemplar was a member of the category and the other was not (e.g., BROCCOLI/BANANA). A regression analysis was used to predict the similarity ratings in terms of numbers of common and distinctive features. Perceived similarity was greater when both exemplars were members of the same category, independently of feature overlap. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The effect of the temporal structure of spoken words on paired-associate learning.

In a series of experiments, participants learned to associate black-and-white shapes with nonsense spoken labels (e.g., “joop”). When tested on their recognition memory, participants falsely recognized as correct a shape paired with a label that began with the same sounds as the shape’s original label (onset-overlapping lure; e.g., joob) more often than a shape paired with a label that overlapped with the original label at offset (offset-overlapping lure; e.g., choop). Furthermore, the false-alarm rate was modulated by the phonetic distance between the sounds that distinguished the original label and the lures. Greater false-alarm rates to onset-overlapping labels were not predicted by explicit similarity ratings or by consonant identification and were not dependent upon label familiarity. The asymmetry at erroneously recognizing onset- versus offset-overlapping lures remained unchanged as the presentation of the shape at test was delayed in time, suggesting that response anticipation based on the first sounds of the spoken label did not contribute much to the false recognition of onset-overlapping lures. Thus, learning 2 words whose names differ in their last sounds appears to pose greater difficulty than learning 2 words whose names differ in their first sounds because, we argue, people are biased to give more importance to the early sounds of a name than to its last sounds when learning a novel label–referent association. (PsycINFO Database Record (c) 2010 APA, all rights reserved)