The Impact of Cross-Addiction on Information Sharing Behaviors on Social Networking Sites

ABSTRACT

There is a rise in the interest among researchers to understand how addiction to social networking sites (SNSs) influences the use of SNS for information sharing. Much less attention has been placed on the interactive effect of multiple addictions (i.e., cross-addiction) on information sharing behaviors on SNSs. In this study, we examine the interaction effect of SNS addiction and alcohol use on two characteristic sharing behaviors on SNSs, self-promotion, and peer promotion of alcohol use. This study contributes to theory and practice as it builds a model that integrates social cognitive theory and normative social influence to explain mechanisms through which cross-addiction shapes information sharing behaviors on SNSs. The proposed model is estimated using data from a sample of college students in a North American university. The results support the theorized relationships between cross-addiction and SNS use to promote addiction-related activities. Implications of the findings for theory and practice are discussed.     

Influence of SNS User Innovativeness and Public Individuation on SNS Usage Patterns and Social Capital Development: The Case of Facebook

This paper studies the correlation between users’ psychological traits and their social network sites (SNS) usage patterns, and the correlation between SNS usage patterns and the development of social capital as it relates to Facebook. Individual personality traits, including user innovativeness and public individuation, are proposed to be positively correlated with SNS usage patterns such as usage rate and diversification of use. This study specifically classifies social capital into two types—bridging vs. bonding—based on Social Capital Theory, and examines the correlation between SNS usage patterns and social capital development. To investigate the proposed hypotheses of this study, SNS users in Korea were surveyed and a structural equation model was used to analyze and verify the hypotheses. The results showed that users exhibiting both a high degree of innovativeness and public individuation use SNS more frequently and in more diverse ways than users who exhibited lower degrees of innovativeness and public individuation. It was also found that SNS usage patterns are correlated with social capital. The results of this study contribute to SNS-related research work as this study focuses on the development of social capital—a key concept behind the creation and use of SNS—and allows for a deeper understanding of how the psychological traits of individual users affect SNS usage patterns and the development of social capital. This study also offers insights to the corporate sector by providing practical guidelines on how to utilize SNS more effectively.     

社交网络相关机制应用于搜索引擎的研究综述

首先对社交网络相关机制应用于搜索引擎的研究背景做简单陈述,然后对现有社交化搜索算法按照应用环境的不同进行分类综述与分析,总结其优势、不足以及影响因素。进而提出限制社交化搜索研究发展的主要原因,展望未来开展社交化搜索的相关研究时应当重点关注的方向,着重讨论利用个性化推荐系统连结社交网络与搜索引擎的思想,以及搜索引擎合法获取社交数据的可行的模式。     

Cultural Entrepreneurship: The Impact of Social Networking on Success

Because of the complex structures characteristic of the arts sector and creative industries, it is often thought that external network ties of leading managers are critical to the success of their cultural enterprises. Based on research into entrepreneurship and promoters' activity, this study examines the influence of social network relationships on the success of cultural establishments in Germany. The regression analysis of data from 121 private arts and culture ventures presented here clearly shows that founders as well as managers can overcome numerous barriers through their engagement and activity in social networks, and thereby exercise to a significant degree a positive influence on establishing their enterprise. As expected, this effect is even stronger in cases of low sponsorship of cultural activities on the part of cities and communities. Contrary to expectations, the positive effect of intensive networking activities is not increased by a high intensity of competition; it is worth noting that the effect is strongest in situations of low competitive pressure. The results of this study demonstrate that successful networking expertise, as postulated by research into promoters' activity, is of great importance for overcoming significant barriers in the cultural sector, but that its effectiveness also has limits.     

Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies

This article studies firstly academic willingness to use online technologies in order to engage with their peers and secondly, whether there are any differences between academics using Social Networking Sites (SNS) and other online technologies. We synthesised the Decomposed Theory of Planned Behaviour and the Uses and Gratifications Theory, proposing a conceptual model that is evaluated twice using Structural Equation Modelling. Differences were observed between the model of SNS and the model of online technologies. Academics consider SNS more suitable for networking and presenting a professional image and the rest of online technologies for making new acquaintances in their research area and seeking academic information. Our findings have important implications as we were able to demonstrate the ecological validity of the joint model in two different cases and provide information about how academics approach online engagement. The need for providing training in utilising online technologies is evident, especially in the case of SNS, as self-efficacy is the main factor that affects perceived behavioural control, which in turn affects behavioural intention. In addition, the non-significant effect that social norms have on intention in the case of SNS indicates that universities may have to use different promotional techniques internally.     

Increasing individuals' involvement and WOM intention on Social Networking Sites: Content matters!

Applying Technology Acceptance Model (TAM) and Elaboration Likelihood Model (ELM), we investigated the effects of content type (utilitarian vs. hedonic) on individuals' involvement and intention to subscribe/promote a company's SNS. An experiment was conducted with 171 participants. We found that utilitarian content worked better for highly involved individuals than hedonic content, but hedonic content increased individuals' situational involvement with a company's SNS more than utilitarian content among low-involved people. Both situational and enduring involvements influenced intention to subscribe to and continuously promote the company's SNS. Theoretical and practical implications are discussed further.     

Exploring the Impact of Social Networking on Communication in Organizations

ABSTRACT

Social networking technology has the potential to transform how organizations communicate, cooperate, and connect with key stakeholders. Our research explores how social networking technologies are deployed within organizations and how the use of these technologies is related to effectiveness in organizational communication and promotion. We also identify the facilitating factors and constraints around the use of social networking tools for communication. To examine these questions, we conducted interviews with 131 senior level executives across a broad range of organizations and employed both quantitative and qualitative methods of analysis. The executives were asked to rate numerically and then discuss in narrative form a series of questions about IT strategy and issues affecting social networking in their organization. We find important differences both in the types of tools used as well as how they are used and discuss the implications of our findings for companies seeking to more effectively harness social networking technologies.     

Civic engagement among educated Chinese youth: The role of SNS (Social Networking Services), bonding and bridging social capital

This study conducted a stratified and cluster sampling on Chinese college students (N = 654) to investigate how SNS usages and social capital elicit impact on civic engagement. The results of path regression model shows that using SNS to meet new people is positively correlated with bonding and bridging social capital in the virtual world, using SNS to contact existing friends contributes to both bonding and bridging social capital in the real world. Online bonding and bridging social capital are positively related to online civic involvement, but not significantly related to offline civic behaviors. Offline bonding and bridging social capital are positively associated with offline civic participation, but not significantly related to online civic participation. The direct effect of using SNS to meet new social ties on civic engagement is partially mediated by social capital, whilst the effect of using SNS to connect friends on civic participation is completely mediated by social capital.     

Prosocial Activists in SNS: The Impact of Isomorphism and Social Presence on Prosocial Behaviors

The advent of information and communication technology has made people practice prosocial behavior in social networking services (SNSs) more easily. For this reason, the aim of the study was to identify the social and individual factors that induce prosociality in SNS. The concept of isomorphism for categorizing the characteristics of each social networks was adopted. The study also considered the concept of social presence for representing each individual. The experiment manipulated types of isomorphism (Mimetic, Normative, and Coercive) and degrees of social presence in an experimental SNS context. The study also measured individuals’ intention and activity of prosocial behavior. The experiment results indicate that mimetic and normative isomorphic conditions induce higher levels of prosocial intention and activity than coercive isomorphic condition. Also, a higher degree of social presence induces a higher level of prosocial intention. More interesting, the impact of mimetic condition is stronger when the social presence is higher.     

Young Bilinguals' Language Behaviour in Social Networking Sites: The Use of Welsh on Facebook

Social networking sites feature significantly in the lives of many young people. Where these young people are bilingual, social networking sites may have an important role to play in terms of minority language use and in shaping perceptions of that language. Through a quantitative and qualitative study, this paper investigates the use of language in social networking sites by young Welsh speakers, focussing particularly on Facebook. Language choice and behaviour, factors influencing that behaviour, and attitudes towards use of the Welsh language in Information Technology are explored. The data suggests that there are a number of different factors at play, and that it is necessary to consider language behaviour in social networking sites in the context of offline language behaviour.     

University Instructors' Acceptance of Electronic Courseware: An Application of the Technology Acceptance Model

This study examines the factors that influence instructors' adoption and use of an Internet-based course management system and tests the applicability of the Technology Acceptance Model (TAM), introduced by Davis (1986) , in the context of e-learning practices in higher education. Using data from an online survey of a university's instructors ( N = 191), a path analysis revealed that perceived ease of use of the system had a significant impact on perceived usefulness as the TAM suggested. In addition, a direct effect of perceived usefulness on behavioral intention to use and an indirect effect of the variable on actual system use, both of which were proposed in the TAM, were also found. Further, motivation to use the system played a significant role in affecting perceived ease of use, perceived usefulness, evaluation of functions, current system use, and behavioral intention to keep using the system. This study suggests that integration of the TAM and the uses and gratification approach can be fruitful for future research on the diffusion of Internet-based technological systems.     

Cultivating Social Resources on Social Network Sites: Facebook Relationship Maintenance Behaviors and Their Role in Social Capital Processes

This study explores the relationship between perceived bridging social capital and specific Facebook‐enabled communication behaviors using survey data from a sample of U.S. adults (N=614). We explore the role of a specific set of Facebook behaviors that support relationship maintenance and assess the extent to which demographic variables, time on site, total and “actual” Facebook Friends, and this new measure (Facebook Relationship Maintenance Behaviors) predict bridging social capital. Drawing upon scholarship on social capital and relationship maintenance, we discuss the role of social grooming and attention‐signaling activities in shaping perceived access to resources in one's network as measured by bridging social capital.     

Internet Technology and Social Capital:How the Internet Affects Seniors’ Social Capital and Wellbeing

Although it is increasingly obvious that the Internet is changing human life; the details of this change are not yet clear. A major debate in current literature involves the capacity of the Internet to enhance social capital and wellbeing in old age. In this regard, the present study attempts to investigate the relationships between Internet use and older people’s social capital and wellbeing. An online survey was conducted at the University of Sydney. 222 seniors responded to the survey. The measures used included a wide range of instruments related to the Internet use, social capital and wellbeing. Respondents used the Internet for various purposes, including seeking information, entertainment, commerce, communication, and finding new people. The main findings of the study were that the relationships between Internet use, social capital and wellbeing is a complex construct and the Internet has different effects on social capital and wellbeing resulting from different use of this technology. The study results revealed that the Internet is a 2‐edged sword with the ability to both harm and help. According to the findings of this study, using the Internet can be helpful for older adults if they are aware how they use it.     

Digital Divide 2.0: “Generation M” and Online Social Networking Sites in the Composition Classroom

The digital divide has been largely theorized as a problem of access. Compositionists have attempted to move beyond a binary view of technology access in examining the digital divide and in doing so have raised important questions about the larger societal issues connected to issues of technological literacy and access. While much attention has been paid to students at risk of growing up without access to, and experience with, computers, attention also needs to be paid to students’ critical digital literacies. Additionally, we now face a new instantiation of the digital divide where students are often more technologically adept than their instructors. The problem is not so much providing access for Generation M students surrounded by technology but rather to effectively integrate technological literacy instruction into the composition classroom in meaningful ways. Compositionists should focus on incorporating into their pedagogy technologies that students are familiar with but do not think critically about: online social networking sites, podcasts, audio mash-ups, blogs, and wikis. To do so, however, instructors first need to familiarize themselves with these technologies. In essence, compositionists must catch up with the Generation M students who have left them behind.     

Analyzing settings for social identity management on Social Networking Sites: Classification,current state,and proposed developments

The rising prevalence of Social Networking Sites (SNS) and their usage in multiple contexts poses new privacy challenges and increasingly prompts users to manage their online identity. To address privacy threats stemming from interacting with other users on SNS, effective Social Identity Management (SIdM) is a key requirement. It refers to the deliberate and targeted disclosure of personal attribute values to a subset of one's contacts or other users on the SNS. Protection against other entities such as the site operator itself or advertisers and application programmers is not covered by SIdM, but could be incorporated in further refinement steps. Features and settings to perform SIdM have been proposed and subsequently implemented partly by some SNS. Yet, these are often isolated solutions that lack integration into a reference framework that states the requirements for successfully managing one's identity. In this article, such a reference framework of existing and desired SIdM settings is derived from identity theory, literature analysis, and existing SNS. Based thereupon, we examine the SIdM capabilities of prevalent SNS and highlight possible improvements. Lastly, we reason about developing a metric to objectively compare the capability of SNS in regards to their support for SIdM.     

Adapting the Technology Acceptance Model to evaluate the innovative potential of e-learning systems

This paper describes an experience where the Technology Acceptance Model (TAM) has been adapted for use in the evaluation of methodological and technological innovations determined by the introduction of a new e-learning system in an Italian online university. While the original TAM allows one to assess acceptance and adoption of a new technology, in this case there was also a need to consider all the phases of use of the system (course design, running and evaluation), all the users of the system (students, teachers and e-learning management), and all the system’s components (the e-learning platform, the learning resources and mostly the underlying pedagogical approach). The resulting model, which is an extension of the original TAM, is a three-dimensional one, with three aspects to be considered on each axis (phases of use, users and components). For each of the 27 combinations of these aspects, indicators of usefulness and ease-of-use have been identified. When available, data concerning actual use (derived from the tracking functions of the platform) and effectiveness (based on teachers’ adoption of new tools and students’ learning outcomes) have also been used to complement the data.     

Web Acceptance Model (WAM): Moderating effects of user experience

Our study empirically examined how Davis's Technology Acceptance Model (TAM) helped managers predict a user's intention to revisit a website and how this changed over time as a user gained experience of the Internet and the website. The user's experience of the website played a moderating role. For less experienced users, perceived ease of use was found to be a more important factor in deciding to revisit the website, whereas perceived usefulness had more effect on more experienced users. Thus, web designers can identify and remove web factors that hinder user acceptance and address underlying obstacles to post-adoption usage.     

The Benefits of Facebook "Friends:" Social Capital and College Students' Use of Online Social Network Sites

This study examines the relationship between use of Facebook, a popular online social network site, and the formation and maintenance of social capital. In addition to assessing bonding and bridging social capital, we explore a dimension of social capital that assesses one's ability to stay connected with members of a previously inhabited community, which we call maintained social capital. Regression analyses conducted on results from a survey of undergraduate students (N = 286) suggest a strong association between use of Facebook and the three types of social capital, with the strongest relationship being to bridging social capital. In addition, Facebook usage was found to interact with measures of psychological well-being, suggesting that it might provide greater benefits for users experiencing low self-esteem and low life satisfaction.     

Understanding e-learning continuance intention: An extension of the Technology Acceptance Model

Based on the expectancy disconfirmation theory, this study proposes a decomposed technology acceptance model in the context of an e-learning service. In the proposed model, the perceived performance component is decomposed into perceived quality and perceived usability. A sample of 172 respondents took part in this study. The results suggest that users’ continuance intention is determined by satisfaction, which in turn is jointly determined by perceived usefulness, information quality, confirmation, service quality, system quality, perceived ease of use and cognitive absorption.     

Assessing the intention to use technology among pre-service teachers in Singapore and Malaysia: A multigroup invariance analysis of the Technology Acceptance Model (TAM)

This study assesses the pre-service teachers’ self-reported future intentions to use technology in Singapore and Malaysia. A survey was employed to validate items from past research. Using the Technology Acceptance Model (TAM) as a research framework, 495 pre-service teachers from Singapore and Malaysia responded to an 11-item questionnaires containing four constructs: intention to use (ITU), attitude towards computer use (ATCU), perceived usefulness (PU), and perceived ease of use (PEU). Structural equation modelling (SEM) was employed as the main method of analysis in this study. A multi-group analysis of invariance was performed on the two samples. The results show that configural and metric invariance were fully supported while scalar and factor variance invariance were partially supported, suggesting that the 11-item measure of the TAM may be robust across cultures and that the factor loading pattern and factor loadings appeared to be equivalent across the cultures examined. While all the paths in the structural model were significant, the variance accounted for in the dependent variable (ITU) was much larger in the Malaysian sample relative to the Singaporean sample.