Modeling educational usage of Facebook

The purpose of this study is to design a structural model explaining how users could utilize Facebook for educational purposes. In order to shed light on the educational usage of Facebook, in constructing the model, the relationship between users' Facebook adoption processes and their educational use of Facebook were included indirectly while the relationship between users' purposes in using Facebook and the educational usage of Facebook was included directly. In this study, data is collected from Facebook users with an online survey developed by the researchers. The study group consists of 606 Facebook users whose answers were examined by using a structural equation model. The analyses of the 11 observed and 3 latent variables provided by the model showed that 50% of educational usage of Facebook could be explained by user purposes along with the adoption processes of Facebook. It was also found that Facebook adoption processes could explain 86% of all user purposes. Finally, while Facebook adoption processes explained 45% of its educational usage, it could explain 50% of variance in educational usage of Facebook when the user purposes were added into the analyses.     

Continuance intention of blog users: the impact of perceived enjoyment,habit, user involvement and blogging time

The purpose of this study is to understand factors that affect continuance intention of a popular hedonic information system, blogs. The expectation-confirmation theory (ECT) is adapted with perceived enjoyment, habit and user involvement. Data was collected via an online survey. A total of 430 valid responses were collected. The research model was assessed by structural equation modelling (SEM). The results show that continuance intention of blog use was predicted collectively by user involvement, satisfaction and perceived enjoyment. Habit, however, exhibited no strong relationship with satisfaction and use intention. Users' satisfaction with blog use was predicted primarily by perceived enjoyment, followed by users' confirmation of expectation and user involvement. Perceived enjoyment was predicted by users' involvement and users' confirmation of expectation. Blogging time significantly moderates the effect of habit on perceived enjoyment, but not on satisfaction and continuance intention. The integrated model explains 65% of the satisfaction and 57% of continuance intention. The results suggest that integrating perceived enjoyment and user involvement into the ECT provides better insights into continuous use in the blog context.     

An empirical investigation of a modified technology acceptance model of IPTV

This study explores the factors influencing the adoption of IPTV, and tests the applicability of the technology acceptance model (TAM) in a new convergent technology. The behavioural constructs from TAM were tested for predicting user acceptance of IPTV. Structural equation modelling was used to analyse data and to design a theoretical model predicting the individual's intention to adopt IPTV. A modified TAM for IPTV proposes that new constructs determine user-perceived usefulness and enjoyment of using IPTV. Although this study confirms the impact of information quality and system quality on consumers' technology experience, it specifically shows that the perceived quality of content and system were found to have a significant effect on users' perceived usefulness and perceived enjoyment. In addition, social influences had a positive effect on the intention to use IPTV. These findings suggest an extension of the TAM model for convergence technologies. This research advances theory and contributes to the foundation for future research aimed at improving the understanding of users' adoption behaviour of convergence technologies. Implications of these findings for practice and research are examined.     

The intention–behaviour gap in technology usage: the moderating role of attitude strength

Extant theories of information technology (IT) usage present users' behavioural intention as the primary predictor of their IT usage behaviour. However, empirical evidence reveals only a low-to-medium effect size for this association. We call this inconsistency the ‘intention–behaviour gap’, and argue that a clearer understanding of this gap requires a deeper theoretical examination of the conditions under which intentions may or may not influence behaviour. Drawing on recent attitude theoretic research in social psychology, we distinguish between two types of attitudes – strong versus weak – and suggest that the intention–behaviour association may hold for users with strong attitudes but is likely to be weaker for those with weak attitudes. Using the elaboration-likelihood model, we propose two dimensions of attitude strength relevant to the IT usage context – personal relevance and related expertise – and theorise them to moderate the intention–behaviour association in a positive manner. Results from a longitudinal field survey of document management system usage among governmental employees at L'viv City Hall, Ukraine support our theoretical hypotheses. Theoretical and practical implications of our findings are discussed.     

Exploring factors influencing mobile users' intention to adopt multimedia messaging service

While short messaging service (SMS) is discussed often in recent literature, multimedia messaging service (MMS), a media rich successor of SMS, is seldom heard or understood by mobile users in Taiwan. The adoption rates of MMS are far from satisfactory, implying that there might be some factors keeping the potential users away from using MMS. This research integrates a qualitative method, the Zaltman Metaphor Elicitation Technique, with the quantitative questionnaire survey to elicit and validate underlying factors which influence potential users' attitude and intention toward the adoption of MMS. A research model together with eight hypotheses was formulated, and a questionnaire based survey was administrated to mobile users knowledgeable about mobile messaging services for empirically validating the research model and testing the hypotheses. Our research findings show that relative advantage and ease of use are important factors significantly influencing mobile users' adoption of MMS but the other two antecedents, facilitating conditions and previous experience, do not have significant and direct impacts on mobile users' intention to use MMS. These study results can be referenced by service providers for designing and developing successful business applications to catch the valuable opportunity and benefit of MMS.     

Key success factors for the launch of government social media platform: Identifying the formation mechanism of continuance intention

Social media has flourished recently, and government agencies across different levels are experimenting with launching government social media (GSM) to socialize government services, processes, and data. Both researchers and practitioners are focusing on understanding the key success factors related to the launch of GSM. This study aims to identify the key success factors by exploring the formation mechanism of individuals' continuous usage intention. Through the theoretical lens of the uses and gratifications theory (UGT), we identify the gratification factors (i.e., information seeking, social activity, content consumption, collective intelligence, and network externality) that stimulate users' continuance intention toward GSM. Furthermore, we draw upon the stimulus–organism–response (SOR) framework to develop a model for exploring the effects of gratification factors (as stimulus in the SOR framework) on individuals' online experiential states (i.e., flow experience and sense of belonging) and, subsequently, their continuance intention. The results of our survey of 336 government microblogging residents indicate that usage continuance intention is in part determined by gratification factors. Furthermore, the associations among gratification factors and users’ continuance intention can be mediated by the sense of belonging and flow experience.     

Security services as coping mechanisms: an investigation into user intention to adopt an email authentication service

Email plays an important role in the digital economy but is threatened by increasingly sophisticated cybercrimes. A number of security services have been developed, including an email authentication service designed to cope with email threats. It remains unknown how users perceive and evaluate these security services and consequently form their adoption intention. Drawing on the Technology Acceptance Model and Technology Threat Avoidance Theory, this paper investigates the factors that affect user intention to adopt an email authentication service. Our results show that user intention to adopt an email security service is contingent upon users' perception of risk and evaluation of both internal and external coping strategies. This study contributes to research in security service adoption, service success and design, and information security behaviour.     

Service Quality and Perceived Value's Impact on Satisfaction, Intention and Usage of Short Message Service (SMS)

SMS, being an almost instantaneous communication medium that connects people, is now a phenomenon that has grown and spread around the globe at an amazing speed. Given the current trend of SMS usage and its potential growth, this paper will provide an insight of the extent to which how service quality and the value perceived by the SMS users have an impact on their extent of the SMS usage in the post SMS adoption phase. Specifically, this article will examine how service quality of the service providers and perceived value affect customer satisfaction and how customer satisfaction will affect their behavioural intention to continue to use SMS which in turn affects the extent of SMS usage in the local context. Using partial-least-squares, an analysis was conducted based on the 150 surveys collected to test for the proposed relationships. The results showed that the tangibles, empathy and assurance dimensions of service quality are antecedents of customer satisfaction and a positive relationship exists between customer satisfaction and customers' behavioural intentions to continue to use SMS. Additionally, the positive relationship between customers' behavioural intentions to continue to use SMS and the extent of SMS usage is also significant. These results were similar to the results shown by Cronin and Taylor (1992) studies. The perceived value/customer satisfaction relationship investigated in this research was in line with Fornell et al.(1996) and Cronin et al.(2000) where perceived value was one of the determinants of customer satisfaction. Specially, the results revealed that perceived value, together with tangibles, empathy and assurance aspects of the service quality, played an important role in determining customer satisfaction for SMS. Implications of the above results for research and practice are discussed.     

Why do teachers continue to use teaching blogs? The roles of perceived voluntariness and habit

The importance of teaching blogs motivates schools to adopt them. The value realized from these teaching blogs depends on teachers' ongoing participation and contribution, but limited research explains why teachers continue to use teaching blogs after their initial adoption. To promote teachers' continued usage of teaching blogs, it is important to know the underlying reasons. This study extended Bhattacherjee's expectation–confirmation model by adding two moderating effects (perceived voluntariness and habit) on the intention–usage relationship. Longitudinal data were collected from a survey questionnaire completed by 195 Taiwanese senior and vocational school teachers. The partial least squares model was used to test the measurement and structural models. The results indicate that confirmation has a direct effect on perceived usefulness, while satisfaction is jointly determined by perceived usefulness and confirmation. The continuance intention of teaching blogs is jointly determined by satisfaction and perceived usefulness, with 34% variance explained. The continued usage of teaching blogs is jointly determined by perceived voluntariness and habit, with 42% variance explained. The results also show that a higher level of perceived voluntariness for teaching blogs increases the effect of continuance intention on continued usage. However, habit does not moderate the intention–usage relationship. The implications for theory and practice, as well as suggestions for future research, are also discussed.     

An empirical examination of users' post-adoption behaviour of mobile services

Extant research has focused on the initial adoption and usage of mobile services and paid little attention to the post-adoption and continuance usage. However, unless users continue using mobile services, service providers cannot achieve success. Drawing upon the expectation confirmation theory, this research develops a mobile post-adoption model. The post-adoption behaviour includes three variables: continuance intention, recommendation and complaint. We conducted data analysis with partial least squares. The results indicated that expectation confirmation, perceived ease of use, perceived usefulness and usage cost significantly affect users' satisfaction, further determining their post-adoption behaviour. In addition, perceived usefulness has a direct effect on the continuance intention.     

Determinants of the intention to use Internet/WWW at work: a confirmatory study

Previous studies on adoption of the Internet and WWW have investigated factors affecting usage. We believe that the intention to use a technology is equally important, not only for promoting the technology but also for encouraging its voluntary continued use. Although the Triandis model has been applied to a number of technology adoption studies, its adequacy has not been assessed by using a confirmatory analysis method. Structural equation modeling may be used to assess the adequacy of the model for a technology adoption study and to compare it to alternative specifications that integrate previous research results. To prove our hypothesis, data were collected from 255 part-time MBA and diploma students. The results show that our proposed model provides a better fit than the original model. The structural path model shows the important factors that influence the intention to use the Internet/WWW as well as interrelationships between the factors. Comparing previous results on actual usage, the relative importance of factors affecting intention formation is different.     

Research on factors influencing intention to use DMB using extended IS success model

The commercialization of DMB (Digital Multimedia Broadcasting), a portable multimedia broadcasting technology, has begun. Although DMB has been introduced internationally, the distribution has been limited to a few countries, such as Korea and Japan. Moreover, the DMB industries have not yet obtained large share of broadcasting market. Hence, it is necessary to further understand DMB users’ usage intentions in order to make substantial profits. This study examines the factors which affect DMB usage intention in order to induce and sustain its continuous usage. Adopting the extended DeLone and McLean’s IS success model, we include new factors derived from unique features of DMB. The research model was empirically tested, based on a questionnaire survey of 350 DMB users, by structural equation modeling. Results show that content quality and enjoyment directly influence intention to use and that system quality, content quality, enjoyment, ubiquitousness, and time pressure indirectly influence intention to use through user satisfaction. This study provides theoretical and practical implications to generate sustainable DMB usage.     

A study of usability principles and interface design for mobile e-books

This study examined usability principles and interface designs in order to understand the relationship between the intentions of mobile e-book interface designs and users' perceptions. First, this study summarised 4 usability principles and 16 interface attributes, in order to conduct usability testing and questionnaire survey by referring to Nielsen (1993), Norman (2002), and Yeh (2010), who proposed the usability principles. Second, this study used the interviews to explore the perceptions and behaviours of user operations through senior users of multi-touch prototype devices. The results of this study are as follows: (1) users' behaviour of operating an interactive interface is related to user prior experience; (2) users' rating of the visibility principle is related to users' subjective perception but not related to user prior experience; however, users' ratings of the ease, efficiency, and enjoyment principles are related to user prior experience; (3) the interview survey reveals that the key attributes affecting users' behaviour of operating an interface include aesthetics, achievement, and friendliness.     

User idea implementation in open innovation communities: Evidence from a new product development crowdsourcing community

In collaborative crowdsourcing communities for open innovation, users generate and submit ideas as idea co‐creators. Firms then select and implement valuable ideas for new product development. Despite the popularity and success of these open innovation communities, relatively little is known about the factors that determine the implementation of the user‐generated ideas. Based on research on individual creativity, we propose a conceptual model integrating users' previous experience, idea presentation characteristics and feedback valence to explain the likelihood of idea implementation. We validate our research model with a panel data analysis of 43 550 ideas submitted by 16 360 users in the MIUI new product development community hosted by Xiaomi, a large electronics manufacturing company in China. We find an inverted U‐shaped relationship between users' past successful experience and idea implementation. Furthermore, the length of ideas is positively associated with the likelihood of idea implementation. There is also an inverted U‐shaped relationship between supporting evidence and idea implementation. Finally, we demonstrate the negative effect of positive feedback and the positive effect of negative feedback on idea implementation. These findings offer rich insights to understand the phenomenon of open innovation better. Theoretical and practical implications are discussed.     

Mobile social commerce: The booster for brand loyalty?

In view of the deficiencies in current literature, this study seeks to examine if mobile social commerce continuance usage influences brand loyalty among customers, and assessed the inhibitor role of privacy concern in mobile social commerce usage intention. Privacy concern was measured by using concern for social media information privacy (CFSMIP). Therefore, this study proposes and empirically validated a model that combines CFSMIP, brand loyalty, and Expectation Confirmation Model, in the Asian context. The results suggested that users' CFSMIP does not inhibit them from the continuous usage of mobile social commerce, and influences their perceived usefulness on mobile social commerce positively. Moreover, all the paths in the baseline model of Expectation Confirmation Model have been reconfirmed in this study. Besides, users' continuance usage and satisfaction on mobile social commerce are proven to be boosters for brand loyalty. Relevant managerial implications are then discussed.     

Examining Postadoption Usage of Mobile Services From a Dual Perspective of Enablers and Inhibitors

Users' postadoption usage is crucial to the success of mobile service providers. From a dual perspective, this research examined the effects of trust, satisfaction as enablers, and switching barrier as inhibitors on the postadoption usage of mobile services. A survey was used to collect data, and data analysis was conducted with structural equation modeling. The results indicated that trust, satisfaction, and switching barrier have significant effects on the postadoption usage. In addition, service quality and perceived value strongly affect trust and satisfaction, whereas switching cost determines switching barrier. These results advance our understanding of mobile users' postadoption usage as extant research has focused on using a single perspective of enablers such as perceived usefulness to examine mobile user behavior.     

How do internet surfers become online buyers? An integrative model of e-commerce acceptance

The present study attempts to analyse the factors that determine e-commerce adoption by final consumers. In particular, following Taylor and Todd's approach (Taylor, S. and Todd, PA., 1995 understanding information technology usage: a test of competing models. Information Systems Research, 6(2), 144–176), an overall adoption model of internet shopping is propounded, which includes the most relevant approaches in e-commerce adoption literature: the theory of planned behaviour and the technology acceptance model. The proposed theoretical model is applied on two different samples: one composed of internet users with no previous experience of virtual shopping, and another formed by subjects that have already made online transactions previously. The results obtained reveal that for both groups the attitude towards e-commerce, influence from a relevant third party and perceived usefulness in the system constitute the main direct determinants of the intention of virtual commerce adoption. Perceived behavioural control does not affect, on the contrary, the intention to shop on the internet in the future.     

Convergence adoption model (CAM) in the context of a smart car service

This study proposes the convergence adoption model (CAM) in the context of a smart car service. The unique characteristics of convergence technology demand the incorporation of compatibility judgment, task-technology-fit (TTF) and the effect of visual design to fully understand users' adoption intention. The results of our study indicate that the compatibility with past experiences with existing and comparable technologies is indeed a critical factor affecting perceived ease-of-use, usefulness, and enjoyment of convergence technology. TTF is found to directly influence the adoption intention and mediate the effect of perceived usefulness and enjoyment on the adoption intention. Finally, the results show that visual attractiveness of the interface design enhances the evaluation of the key constructs of our model, such as compatibility judgment, perceived enjoyment, and adoption intention of convergence technology.     

User Roles in Online Communities and Their Moderating Effect on Online Community Usage Intention: An Integrated Approach

Recently, it has been evident that the analysis of user data and content in online environments allows practitioners to understand how to motivate online community members and keep them frequently involved in the community, and so to manage these communities successfully. In this sense, practitioners should comprehend community members’ usage intentions to give a better service and to motivate them. However, different user types engage in such communities, so understanding their diverse needs is also essential for practitioners. In parallel, this article addresses the problem of the different user types existing in online communities, and each of them requires different strategies to be motivated and involved in the community. Thus, unlike previous studies, this study firstly identifies user roles in an online community based on the structural role theory, social network analysis, and community members’ contribution behavior. After that, it investigates members’ usage intentions based on the technology acceptance model and examines the moderating effect of identified user roles on their usage intentions. The study also guides practitioners to develop motivational strategies to keep each type of member continually satisfied.     

Exploring the motivational factors on continuous usage intention of smartwatches among actual users

Nowadays, smart wearable technology comes up to different sectors and is gaining momentum to be implemented in everyday objects. Smartwatches are the most popular type of wearable devices. The current study attempts to understand the motivational factors of consumers’ continuous intention to use smartwatches. In particular, a netnography research has been conducted and consumers’ opinions on smartwatches on Amazon have been analysed. Eight key determinants of continuous usage intention of smartwatches have been identified. Some of them (healthology, complementary goods and enabling technologies) were not included in previous technology adoption models, highlighting that existing models need to be updated when it comes in the domain of continuous usage intention of wearable technologies.