网络环境中控制与防范购物风险的对策

网上购物正成为一种新型的购物方式,逐渐被消费者所接受。但是,网上购物的风险一直是消费者担心的焦点问题,也是影响消费者网络购买决策的重要因素。目前我国网上购物中存在诸多问题,控制和防范消费者网上购物风险成为当务之急。     

我的网购我做主节能小助手低碳厨房大比拼＂单身电器一个人的厨房也精彩＂品质沐浴品位空间我的网购 我做主

网上买电器已经成为一种时尚潮流,尤其是小件电器的销售增长迅猛,越来越多的消费者开始接受这种购物方式。除了一些专业购物网站能提供家用电器的交易外,国内几家家电连锁企业也都建立了网上交易的平台。消费者只需轻轻点击一下鼠标,     

我国电子商务呈现出三个方面的重要发展趋势

正一、电子商务的应用领域不断拓展和深化2012年以来,在全国零售业增速放缓的形势下,包括网络零售在内的电子商务保持了快速增长的态势,电子商务的应用领域不断拓展和深化。中国电子商务的高速增长,一方面来源于中国企业用户和消费者对于互联网和网上购物的接受程度逐步提高,传统企业大规模进入电商行业,在线销售类活动不断增加。另一方面来源于电子商务发展环境的优化。预计中国电子商务将继续保持较高的增长速度,年均     

我的网购我做主

网上买电器已经成为一种时尚潮流,尤其是小件电器的销售增长迅猛,越来越多的消费者开始接受这种购物方式。除了一些专业购物网站能提供家用电器的交易外,国内几家家电连锁企业也都建立了网上交易的平台。消费者只需轻轻点击一下鼠标,填写完购物订单,就能获得心仪已久的家电,而且最方便的是等货送上门以后才付款,免去了购物来回奔波之苦,节省了很多时间,这是目前在网上购买家电最大的好处。价格有优势,方便又快捷,还有丰富     

企业·观察

Zugara开发网上即时试衣间 电子商务的发展趋势之一,就是让在互联网上购物的体验如同去商店购物一样．美国加州的Zugara网站正是基于这种理念而创建的。Zugara借助一个叫做“webcam socialshopper”（网络摄像头在线社交导购）的工具,让消费者可借助摄像头、互联网试穿服装。     

金路达箱包：特供浙江代表团参加“四体会”

随着网络购物市场持续高速的发展，网上购买商品已经成为网民网络活动的重要组成部分。根据艾瑞咨询最新第九届网民网络习惯及消费行为调研数据显示，“网上购买商品”位列各大主流网络应用（17个）中第8名。根据艾瑞数据显示，网上购物网站2009年12月的月度覆盖人数已达1．9亿，日均覆盖人数超3000万。网络购物在网民中的渗透及影响越来越大。     

基于WebGL的3D购物平台的设计与实现

为增强用户网上购物的体验性,设计了基于Web GL的3D购物平台。增加了Web GL绘图技术以实现网站商品的三维效果,使用户获得直观感受和与众不同的新鲜感。系统采用B/S结构,加大服务器端工作量,降低客户端使用强度,增强了用户浏览网站的高效和稳定性。结果表明:浏览基于Web GL的3D购物平台能够降低用户操作复杂感,增强三维效果体验感。设计的3D购物平台在一定程度上改变了网站商品展示不形象、实物与网上图片不符的情况,所示即所视,便于买卖双方的沟通,便于买方选购商品。     

浅析网上购物及其安全风险与防范措施

随着互联网技术的飞速发展,网上购物悄然兴起,随之而来人们对网上购物的安全问题也更加担心。文章首先分析了网上购物的基本模式和流程,然后对网上购物所面临的各种安全风险进行了深入的剖析,在此基础上对各种风险防范措施进行了有益的探讨,对消费者安全进行网上购物具有指导意义。     

B2C家具网购分析

几年前,家具的网上零售在中国还是不可想象的事情,但随着互联网络的普及以及一些B2C（商家对消费者．Businessto Customer）网站的崛起．尤其是淘宝网推出了“支付宝”业务后．网络购物的信用度和安全度大大提高,目前网上销售家具已经为不少卖家带来了新的商机。     

在线购物型网站的导航设计

随着计算机与网络技术的发展,在线购物方式越来越被大众所认可。用户在初步需求确定以后,网上浏览、搜索商品信息,评价及比较商品品牌、价格、网络商家的诚信度,决策购买并付款,这是在线购物的一般过程。竭尽全力吸引浏览者并把浏览者变成消费者,是网络店家的主要目的。而网站的导航设计在引导浏览者的过程中,起到举足轻重的作用。     

基于视觉销售的服装品牌延伸性设计

针对服装推广过程中市场定位、风格定位、服装廓形及风格特征之间区分日益弱化的趋势,指出服装品牌延伸性设计的重要性。从品牌的形象设计展示、产品的形象设计、服务内容设计3方面说明服装品牌延伸性设计的主要内容,分析了展示元素对服装品牌延伸性设计产生的影响及网络化视觉销售对品牌概念的延伸。说明品牌的外在表征即视觉销售的独特性已经逐渐模糊了品牌内容的区别,消费者更多的关注在品牌的符号特性上,在这种前提下品牌的视觉销售策略必然影响到品牌的生存环境。     

服装网购消费者销售评价比的影响因素

在线评价作为一种新的口碑方式对网购消费者的购买意向及电商企业的商誉影响越来越大,提高网购消费者在线评价比例成为电商营销面临的重要问题。以某大型服装网购企业销售数据及相应的消费者在线评价数据为样本,分析了产品SKU深度、价格、畅销程度等3个自变量以及产品性别、产品档次等2个调节变量对销售评价比的影响。结果显示,网购消费者参与在线评价的比例并不高,其销售评价比为55.6%;3个自变量对销售评价比都产生了显著的正面影响;2个调节变量对销售评价比的影响分别为：女装销售评价比受SKU深度的影响程度不如男装,但更容易受畅销程度的影响;高档产品销售评价比较低档产品更容易受SKU深度的影响,但受畅销程度的影响不显著。     

Exploring impulse purchasing of wine in the online environment

Wine sales continue to climb in both offline and online settings in the U.S. market. With online sales having a great impact on offline sales, it is important to look at all sales modes in understanding how to better market to consumers across spectrums. What this study aims to do is to utilize a stimulus–organism–response model to better understand wine sales, when it comes to online impulse buying. This study is anticipated to add knowledge to the understanding of impulse buying of wine and is a first step at gaining a better understanding of impulse buying of wine in online settings.     

Implementation and application of bra recommendation system based on breast shape北大核心CSCD

The individual differences among the female breast shape, the movement state and design elements of bra structure will result in the match problem during bra choice. Because online bra can't be tried on, how to enhance the satisfaction of bra consumption experience has become an urgent problem. In this paper, an idea of bra recommendation system based on breast shape is put forward. On the basis of establishment of databases of breast shape and bra products, the matching rule between the design elements and breast shapes are obtained through the evaluation experiment of bra pressure comfort and shaping effect. Then the bra recommendation system are designed and implemented. Finally, the personalized products are recommended through the link with the online mart. The realization of this system can not only promote the satisfaction of buying and dressing experience but also provide references for design and production of bra enterprises. © 2018 China Silk Association. All rights reserved.     

食用农产品网络直销中食品安全信息共享的法律规制

针对食用农产品网络直销安全信息共享缺少必要的标准规范、食品安全共享信息的真实性缺乏有效保证、不当信息共享缺乏相应的追责制度等问题,提出构建统一的农产品网络直销食品安全信息共享标准,优化政府、网络平台和消费者三者相结合多元信息共享监管机制,以及增设食用农产品网络直销的失信惩罚制度等,对食用农产品网络直销中食品安全信息共享的法律规制进行优化与构建。     

Relating dietary diversity and food variety scores to vegetable production and socio-economic status of women in rural Tanzania

The objective of the present study was to measure diversity in nutrition with dietary scores, and to assess their relationship to vegetable production and the socio-economic status of women in rural Tanzania. A dietary diversity score (DDS) and a food variety score (FVS) were created from data gathered with three semi-quantitative 24-h recalls performed during three non-consecutive seasons during 2006/2007. Data on vegetable production, selling and buying and socio-economic data was gathered with a semi-quantitative questionnaire. A total of 252 randomly selected women from three districts of north-eastern and central Tanzania participated. The median DDS of 6 and the mean FVS of 8.3 were low, suggesting an overall poor dietary quality, with about one third of participants having an alarmingly low DDS of only two to four food groups per day. These women consumed a very basic diet consisting mainly of cereals and vegetables. Differences among districts were pronounced while those among seasons were less distinct. The DDS and FVS were both significantly associated with ethnicity, occupation and status within the household of participants. As a more varied diet is not necessarily healthier, integration of both quantity and quality in the scores is proposed for future studies. This can be achieved, for example, by weighing food types according to their importance in the diet. As both scores are linked to the production, selling and buying of vegetables, the promotion of homestead food production may be a good way to improve dietary diversity.     

小麦陈化度鉴别方法初探

本课题采用四氮唑盐染色法、愈创木酚反应法、发芽率(势)法、红外光谱分析法以及《粮油储存品质判定规则》有关项目等，对6个年份小麦样品的陈化度进行了测定和对照分析。结果表明：四氮唑盐染色法具有显色明显、操作简单、快速、无需昂贵仪器、能定量表述小麦陈化度等优点，可应用于小麦购、销、储存中陈化度的鉴别。     

A concept test of novel healthy snacks among adolescents: Antecedents of preferences and buying intentions

The purpose of this empirical study was to test (1) which of eight novel healthy snack concepts based on fresh fruit and vegetables that 10- to 16-year-old adolescents in Denmark prefer and intend to buy, and (2) which factors explain preferences and buying intentions. Our results revealed that the adolescents are positive in their reported preferences and buying intentions, however with higher preferences than buying intentions. Furthermore, we found that preferences and buying intentions were not solely triggered by the same factors. A shared trait of the models was that being a girl and perceiving high need satisfaction will increase both preferences and buying intentions. Nevertheless, preferences will increase the more snacks are perceived as cool and the stronger the peer influence is perceived to be, whereas buying intentions will increase the higher the personal importance of the snack attributes is perceived to be, the higher the willingness to try new snacks among best friends at school and the lower the willingness to try new snacks among other peers outside school. The findings indicate the importance of considering both preferences and buying intentions in future product development processes and sales forecasts. Moreover, it is recommended that marketers first focus their distribution of novel healthy snacks targeted at adolescents on school canteens and later on food stores, as it may be easier to make adolescents buy novel healthy snacks in safe environments among peers, such as at school.     

设计师品牌买手店O2O营销模式

为推进买手行业线上线下（O2O）业务的开展,结合服装O2O 渠道应用现状,探索服务于设计师品牌买手店的品牌陈列室（Showroom）平台模式。依据企业实践和案头资料梳理,分析设计师品牌买手店O2O经营环境,构建Showroom服务平台基本架构;通过企业访谈和问卷调查,明晰设计师品牌买手店应用O2O的意向及拓展路径;根据参与实践的Ｄ 企业项目,提出服务平台线上渠道、线下渠道互通的运营框架和由订单佣金、零售获利、广告收益、咨询服务收费等构成的盈利模式。同时,针对D企业与Z企业联合经营事例,解析设计师品牌集合店策划方案,为创新型Showroom服务平台模式提供发展新思路。     

饮料中甜味剂的应用与食品安全

食品安全问题已经成为了一个普遍的社会问题,其中有很多的食品安全问题是由于非法添加造成的。甜味剂作为一种常用的添加剂,几乎涵盖了所有的食品,我国批准使用的甜味剂有15种。随着生活水平的不断提高,人们更加重视生命健康与饮食安全,因此需要科学的渠道,让人民大众了解食品添加剂与食品安全。通过调查各种甜味剂在榆林市市场上大部分饮料中的使用情况,本研究主要对5种常用甜味剂(甜蜜素、安赛蜜、阿斯巴甜、糖精钠、三氯蔗糖)的使用情况、存在的安全问题、如何规范使用等进行了概述。以期让消费者科学的了解甜味剂与食品安全,同时在食用或购买食品时更加有科学的依据。