论网络广告的现状及发展趋势

广告公司已经意识到,网络广告已经成为整合广告策略中至关重要的部分。本文主要描述了当前我国网络广告的现状及其收费模式,分析、介绍了收费模式的理论基础,并探讨网络广告及收费的发展趋势。     

网络广告商机无限

互联网的高速发展极大地改变着人们的生活，同时也 对传统的营销模式产生了深远的影响。随着互联网的不断普及，以Ｉｎｔｅｒｎｅｔ 为传播媒介的网络广告（ＩｎｔｅｒｎｅｔＡｄｖｅｒｔｉｓｉｎｇ）成为当今欧、美发达国家最热门的广告形式。目前，国内网民已经发展到８９０万的规模，并且还在不断地以几何级数膨胀，他们已经成为目前我国广告业不可忽视的一个群体。这给广告公司与营销厂商带来了改变传统营销传播方法及重新选取媒体的压力和机遇，越来越多的广告公司和客户开始涉足网络广告的新空间。 网络广告的优势 相对于传统的四大传…     

网络广告新趋势——2012网络广告与新媒体营销高峰论坛后续报道

互联网行业的变革也深刻影响着网络广告行业的生存法则，新的技术、新的模式不断涌现，抓住网络广告的新趋势，才能在风起云涌的网络广告领域中占据一席之地。     

视频广告，全世界都在看

当网络广告走过了一个又一个模式后，如今大家都在问，下一个网络广告的蓝海在哪里呢？[编者按]     

电子邮箱：阳光总在风雨后？

网络广告已经见到真金白银，短信彩信赚了个盆满钵溢，甚至当初毫不起眼的即时通讯产品也火得不行。但是，作为人们最常使用的互联网应用服务一电子邮箱，却似乎一直发展坎坷，前途迷茫，充满变数和悬念。从互联网初期跑马圈地式的免费大餐，到2002年互联网低潮的收费大潮，再到现如今海量免费电子邮箱的一片吆喝，几经波折，电子邮箱如何从持久的困局中突围，迎来自己的收获季节?     

唱片公司应该与时俱进而不是告迅雷

唱片公司一直是坚持版权收费的，当然我认为唱片公司的收费也是应该的，因为他们在拍摄过程中投入大量的制作费用。但是时代不同了，互联网的搜索引擎和共享模式，特别是P2P的共享模式决定了这个世界的状况已经今非昔比。     

从开心网看网络广告形式的多元化发展

传统单一的网络广告形式已经不能满足新时期人们对营销和传播的需求,本文拟从开心网的发展历程和广告模式解读作为切入,通过对该网站的深入调研,对其成熟的广告形式进行类型化解析,为网络广告实现和品牌联手的长远合作与赢利探寻可行之路,为网络广告形式的多元化发展提供坚实的理论基础。     

网游敛财方式大盘点

网络游戏的收费模式是玩家最关心的,而收费模式的不同也决定了游戏性质的不同。从网络游戏诞生至今,已经产生了数种收费模式,游戏公司的敛财手段换了又换,但除了赚钱之外,网络游戏公司应该再稍微考虑下何种收费模式才是最健康的且能够带给玩家最好游戏体验的模式。     

基于Flash的网络广告分析

随着信息时代的到来,信息技术已经逐渐渗透到各个领域,网络广告也成为一种趋势。其中,最常见的便是基于Flash的网络广告。本文详细讲述了一款基于Flash的网络广告的设计与制作流程,flash动画的特点,分析出网络广告的优势和存在的问题：     

网络广告监测新动向

对网络广告运作模式比较熟悉的人都知道，网络广告的代理商曾一度根据放置广告的网站经营者提供的广告监测统计数据进行计费，但根据近几个月的趋势来看，网络广告代理商开始将此种方式转化为由第三方提供技术力量及由第三方进行监测，或由代理商亲自监测。与此同时，一场关于如何制定监测网络广告运营状况标准的讨论也在紧张进行。 为什么会有这样的发展趋势呢？原因主要是以往的广告监测模式很不合理，弊病颇多。最简单的作弊方式如经营网站的公司可以不停地刷新带有广告的页面；比较复杂的方式是利用传销中的转包手段，即网站经营者与广…     

Only connect: teaching, technology and telesis

Abstract This paper describes an approach to the design of interactive multimedia materials being developed in a European Community project. The developmental process is seen as a dialogue between technologists and teachers. This dialogue is often problematic because of the differences in training, experience and culture between them. Conditions needed for fruitful dialogue are described and the generic model for learning design used in the project is explained.     

European Community policy and the market

Abstract This paper starts with some reflections on the policy considerations and priorities which are shaping European Commission (EC) research programmes. Then it attempts to position the current projects which seek to capitalise on information and communications technologies for learning in relation to these priorities and the apparent realities of the marketplace. It concludes that while there are grounds to be optimistic about the contribution EC programmes can make to the efficiency and standard of education and training, they are still too technology driven.     

一种自适应子融合集成多分类器方法

融合集成方法已经广泛应用在模式识别领域,然而一些基分类器实时性能稳定性较差,导致多分类器融合性能差,针对上述问题本文提出了一种新的基于多分类器的子融合集成分类器系统。该方法考虑在度量层融合层次之上通过对各类基多分类器进行动态选择,票数最多的类别作为融合系统中对特征向量识别的类别,构成一种新的自适应子融合集成分类器方法。实验表明,该方法比传统的分类器以及分类融合方法识别准确率明显更高,具有更好的鲁棒性。     

Avoiding semantic and temporal gaps in developing software intensive systems

Development of software intensive systems (systems) in practice involves a series of self-contained phases for the lifecycle of a system. Semantic and temporal gaps, which occur among phases and among developer disciplines within and across phases, hinder the ongoing development of a system because of the interdependencies among phases and among disciplines. Such gaps are magnified among systems that are developed at different times by different development teams, which may limit reuse of artifacts of systems development and interoperability among the systems. This article discusses such gaps and a systems development process for avoiding them.     

Designing economic np control charts: A programmed simulation approach

This paper presents control charts models and the necessary simulation software for the location of economic values of the control parameters. The simulation program is written in FORTRAN, requires only 10K of main storage, and can run on most mini and micro computers. Two models are presented - one describes the process when it is operating at full capacity and the other when the process is operating under capacity. The models allow the product quality to deteriorate to a further level before an existing out-of-control state is detected, and they can also be used in situations where no prior knowledge exists of the out-of-control causes and the resulting proportion defectives.     

The development of robot art

Going through a few examples of robot artists who are recognized worldwide, we try to analyze the deepest meaning of what is called “robot art” and the related art field definition. We also try to highlight its well-marked borders, such as kinetic sculptures, kinetic art, cyber art, and cyberpunk. A brief excursion into the importance of the context, the message, and its semiotics is also provided, case by case, together with a few hints on the history of this discipline in the light of an artistic perspective. Therefore, the aim of this article is to try to summarize the main characteristics that might classify robot art as a unique and innovative discipline, and to track down some of the principles by which a robotic artifact can or cannot be considered an art piece in terms of social, cultural, and strictly artistic interest. This work was presented in part at the 13th International Symposium on Artificial Life and Robotics, Oita, Japan, January 31–February 2, 2008     

Explanation and prediction: an architecture for default and abductive reasoning

Although there are many arguments that logic is an appropriate tool for artificial intelligence, there has been a perceived problem with the monotonicity of classical logic. This paper elaborates on the idea that reasoning should be viewed as theory formation where logic tells us the consequences of our assumptions. The two activities of predicting what is expected to be true and explaining observations are considered in a simple theory formation framework. Properties of each activity are discussed, along with a number of proposals as to what should be predicted or accepted as reasonable explanations. An architecture is proposed to combine explanation and prediction into one coherent framework. Algorithms used to implement the system as well as examples from a running implementation are given.     

Three Process Perspectives: Organizations, Teams, and People

This paper provides the author's personal views and perspectives on software process improvement. Starting with his first work on technology assessment in IBM over 20 years ago, Watts Humphrey describes the process improvement work he has been directly involved in. This includes the development of the early process assessment methods, the original design of the CMM, and the introduction of the Personal Software Process (PSP)^SM and Team Software Process (TSP){^SM}. In addition to describing the original motivation for this work, the author also reviews many of the problems he and his associates encountered and why they solved them the way they did. He also comments on the outstanding issues and likely directions for future work. Finally, this work has built on the experiences and contributions of many people. Mr. Humphrey only describes work that he was personally involved in and he names many of the key contributors. However, so many people have been involved in this work that a full list of the important participants would be impractical.     

基于复小波噪声方差显著修正的SAR图像去噪

提出了一种基于复小波域统计建模与噪声方差估计显著性修正相结合的合成孔径雷达(Synthetic Aperture Radar,SAR)图像斑点噪声滤波方法。该方法首先通过对数变换将乘性噪声模型转化为加性噪声模型,然后对变换后的图像进行双树复小波变换(Dualtree Complex Wavelet Transform,DCWT),并对复数小波系数的统计分布进行建模。在此先验分布的基础上,通过运用贝叶斯估计方法从含噪系数中恢复原始系数,达到滤除噪声的目的。实验结果表明该方法在去除噪声的同时保留了图像的细节信息,取得了很好的降噪效果。     

基于QTE的蒙古文显示机制研究与实现

蒙古语言是中国蒙古族使用的通用语言,由于蒙古文区别于其他文字的书写方式和其自身变形机制等特点,在很多通用的文字处理引擎中都不被支持。在嵌入式产品开发与应用领域中Linux加QTE已经成为流行方式。该文给出了一种在QTE环境上实现基于标准Unicode的蒙古文点阵显示和变形算法, 并自定义了支持蒙古文的QTE组件,扩展了QTE功能,为在Linux加QTE方式的嵌入式体系结构中处理蒙古文提供了一种解决方法。