Response efficacy: The key to minimizing rejection and maximizing acceptance of emotion-based anti-speeding messages

This study sought to improve understanding of the persuasive process of emotion-based appeals not only in relation to negative, fear-based appeals but also for appeals based upon positive emotions. In particular, the study investigated whether response efficacy, as a cognitive construct, mediated outcome measures of message effectiveness in terms of both acceptance and rejection of negative and positive emotion-based messages. Licensed drivers (N = 406) participated via the completion of an on-line survey. Within the survey, participants received either a negative (fear-based) appeal or one of the two possible positive appeals (pride or humor-based). Overall, the study's findings confirmed the importance of emotional and cognitive components of persuasive health messages and identified response efficacy as a key cognitive construct influencing the effectiveness of not only fear-based messages but also positive emotion-based messages. Interestingly, however, the results suggested that response efficacy's influence on message effectiveness may differ for positive and negative emotion-based appeals such that significant indirect (and mediational) effects were found with both acceptance and rejection of the positive appeals yet only with rejection of the fear-based appeal. As such, the study's findings provide an important extension to extant literature and may inform future advertising message design.     

Government policies and attitudes to social media use among users in Turkey: The role of awareness of policies,political involvement,online trust,and party identification

Few research studies have examined the impact of government policies toward social media on individuals’ attitudes to social media use, particularly when these policies aim to denounce and control social media platforms, as was the case in Turkey in 2013–2016. A conceptual model, based on the Theory of Planned Behavior (Ajzen, 2005) [1], was proposed to investigate the mediating role of awareness of government policies, degree of political involvement, online trust, and the moderating role of party identification in predicting the attitudes to social media use. Data were collected through a survey of 653 social media users in Istanbul, Turkey (mean age = 31.76, SD = 10.96; 40 % women, 83 % Turkish ethnicity) in September 2015. Using PLS-SEM modelling, the awareness of government policies, the degree of political involvement, and the online trust were found to partially mediate the relationship between the frequency of social media use and the attitudes to social media use for the users of Twitter, YouTube, and Instagram, while the moderating role of party identification was not significant in this model. The results provide additional support for the role of social context and past behaviors in predicting the attitudes and future intentions in the use of digital communication technologies.     

Combining X‐Ray Whole Powder Pattern Modeling,Rietveld and Pair Distribution Function Analyses as a Novel Bulk Approach to Study Interfaces in Heteronanostructures: Oxidation Front in FeO/Fe3O4 Core/Shell Nanoparticles as a Case Study

Understanding the microstructure in heterostructured nanoparticles is crucial to harnessing their properties. Although microscopy is ideal for this purpose, it allows for the analysis of only a few nanoparticles. Thus, there is a need for structural methods that take the whole sample into account. Here, a novel bulk‐approach based on the combined analysis of synchrotron X‐ray powder diffraction with whole powder pattern modeling, Rietveld and pair distribution function is presented. The microstructural temporal evolution of FeO/Fe₃O₄ core/shell nanocubes is studied at different time intervals. The results indicate that a two‐phase approach (FeO and Fe₃O₄) is not sufficient to successfully fit the data and two additional interface phases (FeO and Fe₃O₄) are needed to obtain satisfactory fits, i.e., an onion‐type structure. The analysis shows that the Fe₃O₄ phases grow to some extent (≈1 nm) at the expense of the FeO core. Moreover, the FeO core progressively changes its stoichiometry to accommodate more oxygen. The temporal evolution of the parameters indicates that the structure of the FeO/Fe₃O₄ nanocubes is rather stable, although the exact interface structure slightly evolves with time. This approach paves the way for average studies of interfaces in different kinds of heterostructured nanoparticles, particularly in cases where spectroscopic methods have some limitations.