3G:中国移动通信业的战略机遇期

1 认识中国3G问题的两个基本点把握我国3G整体产业,坚持国家在3G问题上的根本利益,是我们认识和把握中国3G问题的两个基本点。1.1 3G产业——3G的供给市场与服务需求市场设备提供商(网络设备、终端设备)、网络承建商(包括网络建设和内容提供商)、服务提供商(运营商)和消费者构成了3G产业的价值链,其中设备提供商、网络承建商和服务提供商构成了这个产业的供给环节,而消费者群体构成该产业的需求市场。供给市场又可以细分为设备供给市场和服务供给市场。     

三成左右购买意愿用户对iPhone5望眼欲穿

COMPUTERW ORLD Change Wave对4000多名北美消费者的调查显示,约1/3的消费者表示准备购买下一代iPhone。日前,调研机构Change Wave副总裁保罗·卡顿在一份简短的电子邮件中提到:"用户对于iPhone5的预期需求明显高于以往所有的iPhone。"在接受调查的人士中,14%表示他们"强烈愿意"为自己或家庭成员购买一个新的iPhone,而另有17%的受访人士表现出了购买iPhone的意愿。Change Wave对iPhone5进行了详     

企业竞争不是你死我活

经济全球化的发展令企业间的竞争无处不在,但中国商业领域却被"零和博弈式思维"的中国式竞争所主宰。众所周知,可口可乐与百事可乐的竞争战火蔓延至全球各地。在可口可乐以代表美国精神的正宗可乐称雄市场的时代,百事可乐则针对年轻消费者对碳酸饮料的强大需求,提出了"新一代的选择"的品牌主张,吸引大量潜在消费者。而在可口可乐与百事可乐激战正酣的时候,七喜将自己定位为非可乐,迅速占领了市场空白区域。     

为白色家电选择适当的显示技术

今天,所有洗衣机和烘干机采用珐琅质外观和数个电子旋钮/控制器的情形已经一去不复返了.消费者希望所购买的家电具有更多选择和更丰富的功能.因此,对于能够增强"人机界面"的显示技术有很强的需求.增强的人机界面能够为用户提供更多控制、更多反馈信息和更多功能.     

基于"互联网+"的"随心收"智能收取快递系统设计

近年来,快递产业我国发展速度较快.与此同时,消费者对快递服务质量也有了进一步要求.目前,我国大部分快递企业已经能够保证快递的时效性,但难以满足消费者个性化收取快递的需求,因此,本文提出构建基于"互联网+"的智能配送系统,解决快递企业与消费者之间出现新矛盾.     

发展中的高密度挠性电路技术

3 高密度挠性电路板的市场趋势与应用 3.1 市场趋势 市场对高密度挠性电路板的需求呈快速增长之势,主要是基于以下两个方面。一方面,消费者对轻、小、功能更强的电子元件的需求更     

广电5G室内覆盖建设策略探讨

室内覆盖是广电700M网络建设后的建设重点,应采取分阶段分场景的策略进行部署.室内覆盖可分为覆盖需求、质量需求和容量需求三个层面.文章对品牌形象宣传区域、高价值/高流量区域楼宇、大型场馆、高校校园、居民住宅区、地铁、电梯/地下室等七个场景的部署进行分析,并探讨采用不同频率的有源和无源分布系统等手段进行室内覆盖建设和室内...     

爱立信报告：网络性能改变智能手机使用习惯

针对App和智能手机正如何改变印度消费者的智能手机使用习惯,以及印度消费者对移动宽带性能的期望,爱立信消费者研究室于2014年4—6月进行了为期3个月的深入研究,调研对象包括印度18个城市的4000名智能手机用户。该研究基于广泛的消费者认知调查以及对他们所持的设备的考察，通过了解用户满意度和需求、行为变化、App使用率、数据消费和推动网络性能的关键指标等方面，来判断移动宽带的性能。     

So-net推出高速Prepaid LTE SIM卡

<正>随着网络科技时代日新月异的发展,各类移动通信服务层出不穷。然而,消费者面对各类多元化的通信网络种类,也逐渐产生各类需求:如想要立刻使用,只想使用必须的份额,或者想要使用高速服务,等等。为满足消费者这些需求,提供高速便捷的网络宽带服务,So-net株式会社在日本推出了Prepaid LTE SIM。该产品使用NTT DoCoMo的"Xi^?,和"FOMA^?"的网络服务,该服务在日本人口覆盖率达100%,网络速度高达150 Mb/s,比传统通信方式更灵活、通信频谱更宽绰、通信质量更高效。除此之外,为使得LTE高速数据通信服务更     

城市化对我国网络购物的影响分析

通过对我国不同区域城市化水平差异特征和网络购物水平差异特征进行比较，结果显示两者存在高度相关性。大量人口涌人东部或一线城市寻求发展机会，改变了当地的城市人口结构、产业结构、空间结构和生活结构。这种变化进一步通过交通网络和信息网络，改变了供应商的生产模式、中间商的分销模式和消费者的购物模式。     

Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?

Digitalization, personalization and globalization shape how companies contact and communicate with their consumers who have different needs and wants. In these highly competitive heterogeneous markets, it becomes crucial to reach consumers in an easy, low-cost and more targeted manner. Social media advertising is one of the effective ways of attracting potential customers, retaining attention of current customers and influencing them through persuasive content. Despite its plentiful and obvious advantages, the variation among consumers’ responses to social media advertising remains as a major challenge. Hence, this study aims to identify different consumer segments based on the social media advertising features, discover differences in their individual traits, and examine variation among those segments in terms of the factors that predict their purchase intentions. By utilizing cluster analysis, consumers are segmented according to their perceptions regarding social media advertising features: perceived relevance, performance expectancy, hedonic motivation, informativeness, and interactiveness. It is revealed that consumers are grouped under three segments, namely: “susceptible”, “dispassionate”, and “impervious”. It is found that there are statistically significant differences among these segments in terms of being easily persuaded, impulse buying tendency, self-confidence, and social network proneness in which consumers in “susceptible” segment are more easily persuaded, have high level of self-confidence, have more impulse buying tendency, and are more prone to social networks when compared to other groups. It is also discovered that there are differences among these segments in terms of the factors that determine their purchase intentions for the products presented in social media advertising. The purchase intention of consumers in “susceptible” segment for products exhibited in social media advertising, is determined by perceived relevance, ease of being persuaded, self-confidence and social network proneness. On the other hand, the purchase intention of consumers in the “dispassionate” segment is shaped by informativeness, ease of being persuaded, and social network proneness. Finally, the purchase intention of consumers in “impervious” segment is influenced by hedonic motivation, perceived relevance, impulse buying tendency, and ease of being persuaded. Nevertheless, when the whole sample is considered, it is observed that consumers’ purchase intentions for the products and services presented in social media advertising are influenced by the following factors: perceived relevance, performance expectancy, informativeness, impulse buying tendency, ease of being persuaded, and social network proneness. Understanding differences across segments can help companies design, manage and convey their social media advertising campaigns to their target audience in a convincing, timely, effective, and efficient way, which in turn, let them gain competitive advantage in highly volatile and dynamic markets.     

Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan

As the market potential of social shopping is increased by social networking sites (SNSs), the social shopping research can be interesting and valuable for social shopping firms to clearly understand the determinants affecting consumers’ purchase intention toward social shopping sites (SSSs). The objectives of this study are to examine consumers’ purchase intention toward a target SSS in different countries and to understand these differences from a cross-cultural perspective. In order to explore the cross-cultural differences in consumers’ purchase intention toward a target SSS, we propose an analytic framework that consists of website quality (i.e. system, information, and service quality) and relationship quality (i.e. satisfaction, commitment, and trust) that the SSS provides. To identify the determinants of purchase intention of SSS, large-scale online surveys were conducted in Taiwan and Japan simultaneously with the same questionnaire. Results show that perceptions of the two types of quality for a target SSS are significantly different between Taiwan and Japan, and effects of the quality types on the degree of purchase intention derived from the SSS also vary across the two countries. This paper ends with a discussion and limitations of the study results, as well as future research directions.     

Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter?

In this fast changing digital era, smartphones users tend to change their smartphones regularly. Therefore, retaining existing consumers has been a challenging task for smartphone manufacturer brands. Given the status quo in smartphone industry and deficiencies in smartphone research, this study proposes a model that integrates Expectation Confirmation Model and brand attachment to shed light on smartphone repurchase decision making process. Besides, gender differences are also accounted for in the model. This study employs a two-staged approach, namely PLS-ANN, in analysing the data collected from 510 existing smartphone owners. Partial least squares structural equation modelling was firstly engaged, and followed by artificial neural network analysis. Besides, a non-parametric partial least squares multi-group analysis has also been conducted to discover gender differences in such decision making process. The results suggest that brand attachment is the most influential and relevant driver of consumers’ intention to repurchase smartphones from current brand (measured by continuance intention). Moreover, male consumers are more sensitive to the influence of brand attachment in developing their satisfaction and continuance intention, while female consumers are relying more on perceived usefulness. Interestingly, perceived usefulness does not significantly influence male consumers in continuance intention development. Practical and theoretical implications are subsequently offered.     

The Impact of Political Talk Radio Exposure on Attributions About the Outcome of the 1996 U.S. Presidential Election

This study investigates the media's potential to affect audiences' interpretations of news events. It compares perceptions of the causes of the 1996 presidential election outcome across four media consumption groups: listeners to the program of Rush Limbaugh, listeners to other political talk radio, consumers of mainstream news media, and nonconsumers of news media. Limbaugh listeners were more likely to discount substantive election explanations than were consumers of other types of political talk radio, consumers of mainstream news media, and nonconsumers of news media. These differences in interpretation parallel differences between the content of his program and that of other media.     

Does country culture influence consumers' perceptions toward mobile banking? A comparison between Egypt and the United States

This study provides insights into the potential impact of country culture on consumers’ perceptions toward usage of new innovative technological services. Focusing on mobile banking (m-banking), this work compares responses from three distinct consumer segments, including– 1) consumers living in Egypt, 2) consumers from Egypt who are living in the U.S. and 3) U.S. consumers. The study utilizes constructs from the Technology Acceptance Model (TAM) including, perceived ease of use and perceived usefulness, along with perceived risk, trust and social influence to examine the differences between these three distinct consumer segments’ usage intentions toward mobile banking. The hypothesized model was tested using structural equation modeling (SEM). Results indicate that country culture (both primary and secondary) can, to some degree, influence consumers’ perceptions and intentions toward mobile banking. Implications and future research suggestions are provided.     

云计算环境下的情景感知服务模式

This paper discussed the differences of context-aware service between the cloud computing environment and the traditional service system. Given the above differences, the paper subsequently analyzed the changes of context-aware service during preparation, organization and delivery, as well as the resulting changes in service acceptance of consumers. Because of these changes, the context-aware service modes in the cloud computing environment change are intelligent, immersive, highly interactive, and real-time. According to active and responded service, and authorization and non-authorized service, the paper drew a case diagram of context-aware service in Unified Modeling Language (UML) and established four categories of context-aware service modes.     

The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch

The lack of physical contact between products and consumer represents a key characteristic of online environments that can influence consumer’s purchase behavior. In an effort to offer a close experience with the product, websites usually present vivid information in order to convince consumers about the goodness of their products. Vivid information is likely to prompt different aspects of the purchase process, like reduced feelings of uncertainty or a higher need for physical information. The goal of this research is twofold: first, we analyze how the presence and type of vivid information, in the form of product presentation videos (PPVs), affects consumers’ attitudes and purchase intentions toward the product. Furthermore, we examine how the perceived ease of imagining the product evoked by vivid information mediates these effects. Second, we propose that individual differences, related to the consumer’s need of touching products, determine the impact of vivid information on the preferences toward the purchase channel (online or offline). The results of an experiment, which manipulated the presence and the style of PPVs, support the importance of vivid information in order to favor consumers’ attitudes and purchase intentions, as well as to influence the relative preference for the purchase channel. Additionally, message and consumer characteristics are found as important factors that affect these relationships.     

An Empirical Study of Consumer Perceptions and Comprehension of Web Site Privacy Policies

The U.S. legislation at both the federal and state levels mandates certain organizations to inform customers about information uses and disclosures. Such disclosures are typically accomplished through privacy policies, both online and offline. Unfortunately, the policies are not easy to comprehend, and, as a result, online consumers frequently do not read the policies provided at healthcare Web sites. Because these policies are often required by law, they should be clear so that consumers are likely to read them and to ensure that consumers can comprehend these policies. This, in turn, may increase consumer trust and encourage consumers to feel more comfortable when interacting with online organizations. In this paper, we present results of an empirical study, involving 993 Internet users, which compared various ways to present privacy policy information to online consumers. Our findings suggest that users perceive typical, paragraph-form policies to be more secure than other forms of policy representation, yet user comprehension of such paragraph-form policies is poor as compared to other policy representations. The results of this study can help managers create more trustworthy policies, aid compliance officers in detecting deceptive organizations, and serve legislative bodies by providing tangible evidence as to the ineffectiveness of current privacy policies.      

Consumers and electronic communications laws in Europe and England: reaping the rewards of the new regulatory framework

This article addresses the extent to which the new regulatory framework protects the interests of consumers in theEu and more particularly in theUk. It identifies three means through which consumers are to reap the rewards of the new framework. First of all, effective competition in the electronic communications sector will provide consumers with a market able to deliver value for money. In addition, the Universal Service Directive 2002/22/Ce and its set of specifically targeted rules will directly impact consumer protection. Finally it is via the devolution of powers to the National Regulatory Authorities by the Framework Directive 2002/21/Ce that consumers will feel the full effects of the new regulatory framework.     

高涉入度产品品牌原产地认知水平研究——以中国手机品牌为例

The competition among cellphone brands in the world is getting fiercer and fiercer in 3G era. This paper intends to examine the level of consumer's brand origin recognition accuracy of high-involved products (referred to hereafter as BORA_HI ), investigate the factors facilitating BORAHI , and trace the implications of BORAHIon brand evaluation, especially in cellphone industry. The BORA_HI is measured in China through cellphones as the product object and a consumer's cognitive model of BORAHI is built. The paper concludes that: Chinese urban consumers have a fairly high BORAHI ; better-educated consumers demonstrate higher BORAHI scores for foreign brands; male consumers have higher BORAHI scores than females consumers; consumers lower in ethnocentrism exhibit higher level of BORAHIfor foreign brands, and ethnocentrism has no effect on BORAHI for local brands; international experience is not related to BORAHIfor local brands; international experience is positively related to education and income respectively, but it is negatively related to age. This research finds that the consumer behavior in China, one of emerging markets, is significantly different from that in developed countries.