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The market for fruits and vegetables has received considerable interest in recent years, with much of its growth attributed to consumer interest in nutrition and health. Quality has been indicated to be the most important factor in produce sales, and appearance is of noted significance with regard to perceived quality. The broad objectives of this research were to identify the impact of simultaneous colour contrast (i.e. the produce viewed through a mesh bag) on (a) attentive behaviours as measured by eye tracking and (b) perceived quality, visual appeal and purchase intention as measured with a Likert scale. To accomplish these objectives, six different types of produce (red apples, oranges, lemons, green apples, purple onions and white onions) were photographed with four differently coloured mesh treatments: the same (as the produce), complementary, complementary‐analogous and analogous. Visual stimuli were then presented during the eye tracking study and in a subsequent questionnaire. Colour contrast was found to have a significant effect on both resultant eye tracking variables [number of visual fixations (p < 0.001) and time spent (p < 0.001)]. Produce shown with mesh of the same, or an analogous colour, induced significantly more visual fixations and more time than those depicted with complementary or complementary‐analogous treatments. Subsequent to the eye tracking study, subjects were shown the stimuli and asked to rate the expected quality, visual appeal and their purchase intention for the 24 photographs (6 types of produce × 4 colour contrasts) by using a Likert scale. Pairwise comparisons suggested that produce packaged in the same or analogous mesh were perceived by subjects to be of higher quality, more visually appealing and evoked a higher level of purchase intention than those packaged in complementary or complementary‐analogous mesh (α = 0.05). Copyright © 2012 John Wiley & Sons, Ltd.  相似文献   

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根据对比度及对比敏感度函数的定义,提出了一种基于积分球和特制调光器产生人眼对比敏感度测试目标的方法,搭建了人眼对比敏感度函数自动化测量系统。该系统采用交叉阶梯法进行心理物理学实验,可以实现人眼对比敏感度函数的测量,可测量的空间频率包括0.8,1.5,2.0,3.0,4.5,6.0,12.0和18.0周/(°),对比度测试目标背景亮度示值误差±5%,对比度重复性0.001,复现性0.004,均满足人眼对比敏感度函数的测量要求。  相似文献   

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Electrochromic displays based on nanostructured films modified with electrochromophores are capable of becoming high quality paper‐like displays due to their excellent ink‐on‐paper optical qualities, fast response times, and low power consuming features. The nanostructured films are composed of nanoparticles of a semiconductor, e.g., TiO2 and other doped metal oxides. The high coloration efficiencies of these devices is due to the use of organic chromophores and the amplification of the color change due to the extremely high surface area of the nanostructured film they are bound to.  相似文献   

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Three experiments assessed the relative efficiency of graphic and tabular displays for detecting changes in periodic sine functions, simulating a dynamic process. In all three experiments, line graphs had an advantage over tables for response times, for correct detections and identifications, and for false alarms. However, this advantage depended on the type of change that indicated a malfunction. The largest difference between the displays was evident for the detection of changes in a function's frequency and smaller differences were found for the detection of changes in amplitude and intercept. Results also indicated that participants adapted their detection methods to the types of possible changes. The findings demonstrate the value of graphic displays for process control and substantiate the claim that graphic displays have an advantage when the displayed information has inherent structure and when the task requires the use of this structure. In addition, task performance was the subject of adaptive changes, which depend on the context in which the task is performed.  相似文献   

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In this paper, a novel two-dimensional photonic crystal based all-optical AND/OR logic gates are designed, simulated and optimized. The structure is built on a linear square lattice photonic crystal platform. A multi-wavelength operation, together with a simultaneous operation, is achieved at ultra-high bit rates. The concurrent operation is attained without altering the proposed design continuously, as stated in the literature. It provides simplicity because there is no auxiliary input required along with the absence of externally attached phase shift units. The enhancement process has been done to the rod radius. A magnificent representation tool is developed. The benefit of the mentioned tool lies in the data combination of different operating wavelengths, contrast ratio, and bit rate; which will establish an efficient optimization process. Each gate is enhanced independently, then an overall improvement has been done. As a result, the operation at 1.52?µm will provide a successful multi logic gate operation with ultra-high bit rates of 6.76 and 4.74 Tbit/s for AND and OR logic gates, respectively. The design has an acceptable size of (19.8?×?12.6 µm) and a contrast ratio of 9.74?dB and 17.95?dB for the designed AND and OR gate, respectively. The design is highly sensitive to the waveguide length to verify the gates on demand.  相似文献   

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李延雷  刘世昌 《包装工程》2006,27(2):256-257,272
颜色属性是色彩学的基本概念,正确理解、应用颜色属性非常重要.本文对亮度、有色度、明度、饱和度、彩度等容易混淆的颜色属性进行辨析,举例简述了它们的应用方法,为正确应用颜色属性提供了参考.  相似文献   

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The objective of this study was to assess the effects of augmented reality (AR) cues designed to assist middle-aged and older drivers with a range of UFOV impairments, judging when to make left-turns across oncoming traffic. Previous studies have shown that AR cues can help middle-aged and older drivers respond to potential roadside hazards by increasing hazard detection without interfering with other driving tasks. Intersections pose a critical challenge for cognitively impaired drivers, prone to misjudge time-to-contact with oncoming traffic. We investigated whether AR cues improve or interfere with hazard perception in left-turns across oncoming traffic for drivers with age-related cognitive decline. Sixty-four middle-aged and older drivers with a range of UFOV impairment judged when it would be safe to turn left across oncoming traffic approaching the driver from the opposite direction in a rural stop-sign controlled intersection scenario implemented in a static base driving simulator. Outcome measures used to evaluate the effectiveness of AR cueing included: Time-to-Contact (TTC), Gap Time Variation (GTV), Response Rate, and Gap Response Variation (GRV). All drivers estimated TTCs were shorter in cued than in uncued conditions. In addition, drivers responded more often in cued conditions than in uncued conditions and GRV decreased for all drivers in scenarios that contained AR cues. For both TTC and response rate, drivers also appeared to adjust their behavior to be consistent with the cues, especially drivers with the poorest UFOV scores (matching their behavior to be close to middle-aged drivers). Driver ratings indicated that cueing was not considered to be distracting. Further, various conditions of reliability (e.g., 15% miss rate) did not appear to affect performance or driver ratings.  相似文献   

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