Integrating analytical network process and fuzzy logic to prioritize the strategies - A case study for tile manufacturing firm

SWOT analysis is the most important tool for decision makers in strategic management process, because it enables the managers to discover and collect the facts that resulted from internal and external analysis. This analysis can be a good base for strategy formulation, but it is not non-defect. It includes no means of analytically determining the importance of factors or assessing the fit between SWOTS factors and decision alternatives and is mainly based on the qualitative analysis. Many researchers develop different techniques to quantify the SWOT analysis, but these methods are not comprehensive. In this study, we develop a fuzzy method model for quantitative weighing of SWOT strategies. The decision maker’s imprecise information is regarded by fuzzy numbers in this model. To consider dependency among factors and sub-factors, we use ANP technique in our research. We demonstrate our model with a case study example and compare results of our research with prior research.     

Make-to-order or make-to-stock decision by a novel hybrid approach

This paper presents a strategic decision-making structure to determine whether a particular product should be produced under make-to-order (MTO) or make-to-stock (MTS) strategy. A novel hybrid methodology consisting of strengths, weaknesses, opportunities and threats (SWOT) analysis and analytic hierarchy process (AHP) is proposed. Utilizing AHP in SWOT analysis diminishes one of the main deficiencies of this strategic approach that is the restriction of employing quantitative calculation to evaluate the factors that affect the decision. AHP method improves the quantitative information basis of strategic decision-making processes. The traditional AHP requires exact judgments, but due to the complexity and uncertainty involved in real world decision problems, it is sometimes unrealistic or even impossible to require exact judgments. Consequently, a commonly used decision-making method, fuzzy analytic hierarchy process (FAHP) is suggested. FAHP’s connection to SWOT yields a novel hybrid method for partitioning of MTO/MTS products. At the end, the proposed fuzzy AHP-SWOT methodology is validated through a real case study.     

Analyzing business competition by using fuzzy TOPSIS method: An example of Turkish domestic airline industry

The article uses fuzzy TOPSIS multi-methodological approach in the Turkish domestic airline industry. It starts by describing exceedingly complex nature of competition in the sector. Then, it deals with the constituent parts of the research methodology and the eclectic approach itself. The implementation of fuzzy TOPSIS method in the Turkish domestic airline industry reveals the ranking of major air carriers in light of key success variables in the sector. The article also provides an evaluation of empirical findings of fuzzy TOPSIS method from a managerial perspective.     

AN INTEGRATED FUZZY APPROACH FOR DETERMINING ENGINEERING CHARACTERISTICS IN CONCRETE INDUSTRY

This paper deals with the modeling of conceptual knowledge to capture the major customer requirements effectively and to transform these requirements systematically into the relevant design requirements. Quality Function Deployment (QFD) is a well-known planning and problem-solving tool for translating customer needs (CNs) into the engineering characteristics (ECs) and can be employed for this modeling. In this study, an integrated methodology is presented to rank ECs for implementing QFD in a fuzzy environment. The proposed methodology uses fuzzy weighted average method as a fuzzy group decision making approach to fuse multiple preference rankings for determining the weights of the customer needs. It adopts a fuzzy Analytic Network Process (ANP) approach which enables the consideration of inner dependencies in a cluster as well as the interdependencies between the clusters to determine the importance of ECs. The proposed approach is illustrated through a case study in ready-mixed concrete industry.     

An integrated DEMATEL and Fuzzy ANP techniques for evaluation and selection of outsourcing provider for a telecommunication company

In recent years, strategy aspects related to core competency, risk analysis and organizational flexibility especially have been growing. This trend has led researchers and industries to become more interested in the multi-criteria decision making (MCDM) models for selecting outsourcing providers. The efficiency of decision-making mostly depends on the ability of decision-makers analyzing the complex cause and effect relationship between criteria and taking effective actions based on the analysis. Using an analytical method to select the most eligible outsourcing provider is significant for a company which desires to improve its competitiveness. In this study, a fuzzy integrated multi-criteria decision making method for evaluation and determination of an outsourcing provider for a telecommunication company is analyzed by using DEMATEL and Fuzzy ANP multi-criteria decision making techniques. First, DEMATEL method is used in order to put forward the interrelationship among the main criteria which are determined in the study for outsourcing selection process. Then, local weights of the sub-criteria and sub-subcriteria are calculated by Fuzzy ANP approach on the basis of cause-effect relationships that are exposed through DEMATEL method. The local weights are put into ANP supermatrix, and calculations are implemented to select out the most eligible outsourcing provider.     

A novel weight‐derived method and its application in graduate students' physical health assessment

In multiattribute decision making, the analytic network process (ANP) is an important methodology to derive the subjective weights of attributes when the dependence and feedback relations exist between attributes, and the number of attributes should be no more than seven in a comparison matrix. To reduce the dimensions of attributes, we propose a hybrid hesitant fuzzy linguistic factor analysis method to cluster the attributes into main factors. The method takes multiple forms of decision‐making information into consideration, such as single linguistic terms, hesitant fuzzy linguistic terms, and numeric values. Meanwhile, the objective weights of the main factors are obtained as well. As for the subjective weights of main factors, the incomplete probabilistic linguistic ANP is developed after improving the incomplete probabilistic linguistic preference relation with multiplicative consistency. At last, the final weights of the main factors are calculated by combining the objective and subjective weights. A questionnaire survey about assessing the weights of the main factors influencing graduate students' physical health is designed to explain the application of the proposed methodology. To sum up, the main importance and contributions of this study are as following: (1) developing a hybrid hesitant fuzzy linguistic factor analysis method and incomplete probabilistic linguistic ANP, (2) proposing a novel weight‐derived method from both objective and subjective perspectives, and (3) applying it to graduate students' physical health assessment.     

Applying fuzzy linguistic preference relations to the improvement of consistency of fuzzy AHP

The lack of consistency in decision making can lead to inconsistent conclusions. In fuzzy analytic hierarchy process (fuzzy AHP) method, it is difficult to ensure a consistent pairwise comparison. Furthermore, establishing a pairwise comparison matrix requires judgments for a level with n criteria (alternatives). The number of comparisons increases as the number of criteria increases. Therefore, the decision makers judgments will most likely be inconsistent. To alleviate inconsistencies, this study applies fuzzy linguistic preference relations (Fuzzy LinPreRa) to construct a pairwise comparison matrix with additive reciprocal property and consistency. In this study, the fuzzy AHP method is reviewed, and then the Fuzzy LinPreRa method is proposed. Finally, the presented method is applied to the example addressed by Kahraman et al. [C. Kahraman, D. Ruan, I. Do?an, Fuzzy group decision making for facility location selection, Information Sciences 157 (2003) 135-153]. This study reveals that the proposed method yields consistent decision rankings from only n − 1 pairwise comparisons, which is the same result as in Kahraman et al. research. The presented fuzzy linguistic preference relations method is an easy and practical way to provide a mechanism for improving consistency in fuzzy AHP method.     

An integrated fuzzy multi criteria group decision making approach for ERP system selection

This paper aims to ease group decision-making by using an integration of fuzzy AHP (analytic hierarchy process) and fuzzy TOPSIS (technique for order preference by similarity to ideal solution) and its application to software selection of an electronic firm. Firstly, priority values of criteria in software selection problem have been determined by using fuzzy extension of AHP method. Fuzzy extension of AHP is suggested in this paper because of little computation time and much simpler than other fuzzy AHP procedures. Then, the result of the fuzzy TOPSIS model can be employed to define the most appropriate alternative with regard to this firm's goals in uncertain environment. Fuzzy numbers are presented in all phases in order to overcome any vagueness in decision making process. The final decision depends on the degree of importance of each decision maker so that wrong degree of importance causes the mistaken result. The researchers generally determine the degrees of importance of each decision maker according to special characteristics of each decision maker as subjectivity. In order to overcome this subjectivity in this paper, the judgments of decision makers are degraded to unique decision by using an attribute based aggregation technique. There is no study about software selection using integrated fuzzy AHP-fuzzy TOPSIS approach with group decision-making based on an attribute based aggregation technique. The results of the proposed approach and the other approaches are compared. Results indicate that our methodology allows decreasing the uncertainty and the information loss in group decision making and thus, ensures a robust solution to the firm.     

Linear programming method for multiattribute group decision making using IF sets

The purpose of this paper is to develop a linear programming methodology for solving multiattribute group decision making problems using intuitionistic fuzzy (IF) sets. In this methodology, IF sets are constructed to capture fuzziness in decision information and decision making process. The group consistency and inconsistency indices are defined on the basis of pairwise comparison preference relations on alternatives given by the decision makers. An IF positive ideal solution (IFPIS) and weights which are unknown a priori are estimated using a new auxiliary linear programming model, which minimizes the group inconsistency index under some constraints. The distances of alternatives from the IFPIS are calculated to determine their ranking order. Moreover, some properties of the auxiliary linear programming model and other generalizations or specializations are discussed in detail. Validity and applicability of the proposed methodology are illustrated with the extended air-fighter selection problem and the doctoral student selection problem.     

Fuzzy multiattribute group decision making based on intuitionistic fuzzy sets and evidential reasoning methodology

In this paper, we propose a new fuzzy multiattribute group decision making method based on intuitionistic fuzzy sets and the evidential reasoning methodology. First, the proposed method uses the evidential reasoning methodology to aggregate each decision maker’s decision matrix and the weights of the attributes to get the aggregated decision matrix of each decision maker. Then, it uses the obtained aggregated decision matrices of the experts, the weights of the experts and the evidential reasoning methodology to get the aggregated intuitionistic fuzzy value of each alternative. Finally, it calculates the transformed value of the obtained intuitionistic fuzzy value of each alternative. The smaller the transformed value, the better the preference order of the alternative. The proposed method can overcome the drawbacks of the existing methods for fuzzy multiattribute group decision making in intuitionistic fuzzy environments.     

Robust spatial flood vulnerability assessment for Han River using fuzzy TOPSIS with α-cut level set

This study aims to improve the general flood vulnerability approach using fuzzy TOPSIS based on α-cut level sets which can reduce the uncertainty inherent in even fuzzy multi-criteria decision making process. Since fuzzy TOPSIS leads to a crisp closeness for each alternative, it is frequently argued that fuzzy weights and fuzzy ratings should be in fuzzy relative closeness. Therefore, this study used a modified α-cut level set based fuzzy TOPSIS to develop a spatial flood vulnerability approach for Han River in Korea, considering various uncertainties in weights derivation and crisp data aggregation. Two results from fuzzy TOPSIS and modified fuzzy TOPSIS were compared. Some regions which showed no or small ranking changes have their centro-symmetric distributions, while other regions whose rankings varied dynamically, have biased (anti-symmetric) distributions. It can be concluded that α-cut level set based fuzzy TOPSIS produce more robust prioritization since more uncertainties can be considered. This method can be applied to robust spatial vulnerability or decision making in water resources management.     

Application of fuzzy calculations for improving portfolio matrices

In this paper, we draw upon portfolio analysis to develop and implement a strategic decision making model. We consider the limitations and problems of classic portfolio analysis approach and resolve these problems by using fuzzy set theory. In the proposed method, both internal and external factors are evaluated in linguistic terms and in terms of fuzzy triangular numbers. The fuzzy numbers are fed into an industry attractiveness-business analysis matrix. The novelty of the proposed approach comes from the fact that fuzzy numbers are processed without using conventional methods, allowing for strategies to be ranked.     

犹豫模糊图及其在多属性决策中的应用*

犹豫模糊集作为定量描述犹豫不决的有效工具,通过同时处理不确定性信息中的犹豫性与模糊性,解决犹豫不决背景下的多属性决策问题.文中针对属性值为犹豫模糊数的多属性决策问题,研究基于模糊图论的相关模型与多属性决策方法.首先,提出犹豫模糊图的概念和部分常见运算规则.然后,构建基于犹豫模糊图的一般性多属性决策方法.最后,通过具体算例和对比性分析验证文中方法的合理性.     

Combining fuzzy weight average with fuzzy inference system for material substitution selection in electric industry

Material selection is a very important issue for an electronics company as it includes many qualitative or quantification factors. The material selection problem is associated with design and manufacturing problems which have been widely investigated. This study develops a hybrid fuzzy decision-making model which combines the fuzzy weight average (FWA) with the fuzzy inference system (FIS) for material substitution selection in the electronics industry. FWA is employed to select a substitute material in an uncertain environment, while FIS is used for reasoning purposes. FWA with α-cuts arithmetic (FWA_α-cut) is a popularly technology in decision-making problems. However, FWA_α-cut may result in the following unanticipated situations: (1) unclear decision situations; (2) undecided results expressed by fuzzy membership functions; and (3) high computational complexity. Therefore, a fuzzy weight average with the weakest t-norm (FWA_Tω) is designed as an alternative method for group decision making. In contrast to traditional FWA methods, FWA_Tω obtains more visible fuzzy results for decision makers with lower computational complexity, and can provide exacter estimation by the weakest t-norm operations in uncertain environment. Thus, the proposed hybrid fuzzy decision-making model imitates an expert’s experiences and can estimate substitution purchasing in various statuses. A real material substitution selection case is employed to examine the feasibility of the proposed model; experimental results reveal that the proposed model performs better than the traditional FWA model in coping with material substitution selection problems.     

A fuzzy group data envelopment analysis model for high-technology project selection: A case study at NASA

The assessment and selection of high-technology projects is a difficult decision making process at the National Aeronautic and Space Administration (NASA). This difficulty is due to the multiple and often conflicting objectives in addition to the inherent technical complexities and valuation uncertainties involved in the assessment process. As such, a systematic and transparent decision making process is needed to guide the assessment process, shape the decision outcomes and enable confident choices to be made. Various methods have been proposed to assess and select high-technology projects. However, applying these methods has become increasingly difficult in the space industry because there are many emerging risks implying that decisions are subject to significant uncertainty. The source of uncertainty can be vagueness or ambiguity. While vague data are uncertain because they lack detail or precision, ambiguous data are uncertain because they are subject to multiple interpretations. We propose a data envelopment analysis (DEA) model with ambiguity and vagueness. The vagueness of the objective functions is modeled by means of multi-objective fuzzy linear programming. The ambiguity of the input and output data is modeled with fuzzy sets and a new α-cut based method. The proposed models are linear, independent of α-cut variables, and capable of maximizing the satisfaction level of the fuzzy objectives and efficiency scores, simultaneously. Moreover, these models are capable of generating a common set of multipliers for all projects in a single run. A case study involving high-technology project selection at NASA is used to demonstrate the applicability of the proposed models and the efficacy of the procedures and algorithms.     

An experimental comparison of fuzzy logic and analytic hierarchy process for medical decision support systems

The task of medical diagnosis is a complex one, considering the level vagueness and uncertainty management, especially when the disease has multiple symptoms. A number of researchers have utilized the fuzzy-analytic hierarchy process (fuzzy-AHP) methodology in handling imprecise data in medical diagnosis and therapy. The fuzzy logic is able to handle vagueness and unstructuredness in decision making, while the AHP has the ability to carry out pairwise comparison of decision elements in order to determine their importance in the decision process. This study attempts to do a case comparison of the fuzzy and AHP methods in the development of medical diagnosis system, which involves basic symptoms elicitation and analysis. The results of the study indicate a non-statistically significant relative superiority of the fuzzy technology over the AHP technology. Data collected from 30 malaria patients were used to diagnose using AHP and fuzzy logic independent of one another. The results were compared and found to covary strongly. It was also discovered from the results of fuzzy logic diagnosis covary a little bit more strongly to the conventional diagnosis results than that of AHP.     

On a novel uncertain soft set model: Z-soft fuzzy rough set model and corresponding decision making methods

In this paper, a kind of novel soft set model called a Z-soft fuzzy rough set is presented by means of three uncertain models: soft sets, rough sets and fuzzy sets, which is an important generalization of Z-soft rough fuzzy sets. As a novel Z-soft fuzzy rough set, its applications in the corresponding decision making problems are established. It is noteworthy that the underlying concepts keep the features of classical Pawlak rough sets. Moreover, this novel approach will involve fewer calculations when one applies this theory to algebraic structures. In particular, an approach for the method of decision making problem with respect to Z-soft fuzzy rough sets is proposed and the validity of the decision making methods is testified by a given example. At the same time, an overview of techniques based on some types of soft set models is investigated. Finally, the numerical experimentation algorithm is developed, in which the comparisons among three types of hybrid soft set models are analyzed.     

An integrated supplier selection methodology incorporating QFD and DEA with imprecise data

Supplier evaluation and selection is an important group decision making problem that involves not only quantitative criteria but also qualitative factors incorporating vagueness and imprecision. This paper proposes a novel fuzzy multi-criteria group decision making framework for supplier selection integrating quality function deployment (QFD) and data envelopment analysis (DEA). The proposed methodology allows for considering the impacts of inner dependence among supplier assessment criteria through constructing a house of quality (HOQ). The lower and upper bounds of the weights of supplier assessment criteria are identified by adopting fuzzy weighted average (FWA) method that enables the fusion of imprecise and subjective information expressed as linguistic variables. An imprecise DEA methodology is implemented for supplier selection, which employs the weights of supplier assessment criteria computed by FWA utilizing the data from the HOQ and the supplier ratings with respect to supplier assessment criteria. The application of the proposed framework is demonstrated through a case study in a private hospital in Istanbul.     

Logistics tool selection with two-phase fuzzy multi criteria decision making: A case study for personal digital assistant selection

Efficient logistics and supply chain management are enabled through the use of efficient information technologies (IT). The mobile logistics tools represent the IT interface in the supply chain. This paper aims to aid decision makers to identify the most appropriate mobile logistics tools and to achieve this aim, several evaluation criteria are identified to evaluate logistics tools, and a fuzzy axiomatic design (FAD) based group decision-making method is adopted to perform the evaluation in two phases. In the first phase of pre-assessment, alternatives that cannot meet basic requirements and the defined threshold are eliminated. In the second phase of selection, the remaining alternatives are more meticulously evaluated. Criteria weights are determined using fuzzy analytic hierarchy process (AHP) and another fuzzy multi-criteria decision-making (MCDM) technique, namely fuzzy technique for order preference by similarity to ideal solution (TOPSIS), is applied in the second phase to compare the outcome of FAD. A case study is provided in order to demonstrate the potential of the proposed methodology. Personal digital assistants (PDAs) with integrated barcode scanner that are available in the Turkish market are evaluated.