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Einar Risvik Jean A. McEwan Janet S. Colwill Regina Rogers David H. Lyon 《Food quality and preference》1994,5(4):263-269
Studies have indicated that profiling and (dis)similarity scaling yield different perceptual product maps. Conceptually, these two procedures are different. This paper looks at a third and alternative method of producing a two-dimensional, perceptual map utilizing a projective-type method whereby individual assessors themselves are required to place products on the space according to the similarities and differences they perceive. However, visual comparison of the final results provided by each assessor is difficult and, hence, generalized Procrustes analysis is applied to compare each assessor's map for similarity with the others. In this study it was found that the perceptual map derived from projective mapping was as similar to the map derived from profiling as from dissimilarity scaling. However, consistency over repeated trials was greater for projective mapping than for the other two methods. It is suggested that projective mapping could be a potentially useful technique for linking sensory analysis and consumer research data. 相似文献
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In order to prevent failures when developing a new perfume it is necessary to systematically gather information on the impact that olfactory product expectations generated by means of marketing (i.e. brand name, packaging, container, advertising, distribution) have on the olfactory product experience at an early stage of the innovation process. This information can then be used to simultaneously improve intrinsic and extrinsic product properties. Theories are discussed which describe the influence of olfactory product expectations on the olfactory product experience. The results of a pilot study, based upon the assimilation-contrast model approach are presented. 相似文献
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The influence of sensory and non-sensory product characteristics and consumer-related factors, such as demographics, food choice motives, and health concern, on liking for four drinking yoghurt flavours was studied using a three-block L-partial least squares regression method. Degrees of liking for yoghurt flavours were evaluated in a consumer test (n = 162) under two conditions: blind and with full product information available. The food choice motives of the members of the consumer panel and data on their concern for food and health were collected using validated questionnaires. Food choice motives were connected to the liking. Subjects who considered natural content, ethical concern, and health as important food choice motives perceived sourer, thicker, and more genuine yoghurt flavour as more pleasant, compared to subjects who considered convenience, price, mood, and familiarity more important, evaluated sweeter and smoother yoghurt as more pleasant. 相似文献
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Jennifer M Kreslake Geoffrey Ferris Wayne Gregory N Connolly 《Nicotine & tobacco research》2008,10(4):705-715
The use of menthol in cigarettes is actively promoted by the tobacco industry for its perceived sensory benefits, and smokers of menthol cigarettes commonly differ from nonmenthol smokers in markers of smoking behavior and addiction. In this study, we analyzed internal tobacco industry documents to describe the relationships between sensory perception and the attitudes, preferences, and patterns of cigarette use among menthol smokers. Two unique types of menthol smoker emerged from this analysis: those who cannot tolerate the harshness and irritation associated with smoking nonmenthol cigarettes, and those who seek out the specific menthol flavor and associated physical sensation. Among the first segment of menthol smokers, menthol reduces negative sensory characteristics associated with smoking. This segment of smokers may include a large proportion of occasional smokers or young people, as well as smokers who have "traded down" to a less strong cigarette because of perceived harshness or negative health effects. Some established menthol smokers, on the other hand, appear to be tolerant of and even actively seek stronger sensory attributes, including higher menthol levels. Smokers of these "stronger" menthols have traditionally been disproportionately Black and male. Some beginning or occasional smokers may adopt menthols for their mild properties and to cover up the taste of tobacco, but then develop a stronger desire for the menthol taste over time. Future research measuring smoking behavior and evaluating cessation outcomes of menthol smokers should consider the duration of menthol use and differentiate smokers according to their reasons for using menthols. 相似文献
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《食品与发酵工业》2019,(21):215-220
采用快速感官分析技术——Napping~?结合Ultra Flash Profiling(UFP)对来自中国4个产区的12款赤霞珠干红葡萄酒进行香气感官评价,采用普氏多维向量分析(procrusts multiple factor,PMFA)、Indscal模型和聚类分析3种多元统计分析对感官数据进行分析。结果表明,不同产区的葡萄酒具有明显的产区特征性并且具有相似的香气特征,其中3种多元统计分析共同认为,晋西产区和烟台产区的赤霞珠葡萄酒具有明显的产区特征性,晋西产区的葡萄酒都具有黑醋栗、红色水果和山楂的香气,烟台产区的葡萄酒则具有显著的烟熏香气特征。来自宁夏产区和新疆产区的葡萄酒之间的差异性在不同分析方法间略有差别,PMFA和聚类分析显示,二者的差异性较小,而Indscal模型则可以较好区分。此外,宁夏产区的葡萄酒具有青椒和甜香料的香气,而来自新疆产区的葡萄酒则具有更显著的烘烤、李子干和花香的香气。研究结果表明,快速感官分析技术可以准确地对葡萄酒进行感官评价。 相似文献
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高考落榜后.他辗转在河南.山东和安徽等地打工.由于没一技之长,几年过去.身无分文。在仔细分析了之后.他来到合肥一家厨师学校学厨师。与学白案相比.学红案有更多的机会拿高薪.可他等了多次的机会.也没报上红案的名。不得已.他只得选择了白案。这时.有人嘲笑他:”就算学成下来,也只不过是个包子师傅.还会有什么大出息?”他心想,不管怎么说.有门技术总比卖苦力要强.于是坚持跟一位师傅学起了做面。 相似文献
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Susanne Bølling Johansen Tormod Næs Jorun Øyaas Margrethe Hersleth 《Food quality and preference》2010,21(1):13-21
The main objective of this paper was to study acceptance of yoghurt with different levels of two specific sensory attributes, sweetness and richness, when corresponding information about sugar and fat content was given simultaneously with tasting. A conjoint design was applied to examine the effects of intrinsic attributes (sensory) and extrinsic attributes (health information) on acceptability and purchase probability for calorie-reduced vanilla yoghurt. Based on sensory profiling of 12 yoghurts produced according to an experimental design, four yoghurts varying in sweetness and richness were selected. In the conjoint study this sensory variation was combined with information concerning fat content and sugar content. 153 health conscious consumers participated in a blind testing and a conjoint study. Analyses of variance showed that sweetness and information about sugar content had significant effects on liking and purchase probability. The study showed that conjoint methodology was an appropriate tool to reveal effects of extrinsic and intrinsic product attributes. 相似文献
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通过评分检验法对冰淇淋的奶粉味、黄油味、冰晶感、脂肪感、粘稠度、滑腻感、坚实度、口融性等感官品质进行了评价,采用unscramber 9.0数据处理软件对各指标的相关性进行检验,得到优化的冰淇淋感官评价指标为:奶粉味、脂肪感、滑腻感、粘稠度、口溶性.同时,冰淇淋样品的TPA质构分析表明:可以部分使用冰淇淋的黏度、弹性、硬度、胶粘性、咀嚼性、内聚性代替冰淇淋感官评定指标中的滑腻感、口融性、粘稠度.感官评定结果的秩和检验与基于Thustonian模型的ROC检验对比表明:ROC检验可以更准确的定量描述样品间的差异,得到更精细的样品差异显著性分组. 相似文献