Effects of an evoked refreshing consumption context on hedonic responses to apple juice measured using best–worst scaling and the 9-pt hedonic category scale

Awareness of the need to consider a product’s consumption context when measuring consumer hedonic response of a product is increasing among consumer sensory researchers. This study investigated the effects of evoking a consumption context using a written scenario on hedonic response measured using best–worst scaling and the 9-pt hedonic category scale. Hedonic responses for four apple juices with relatively large sensory differences were compared when measured in the evoked context ‘when having something refreshing to drink’ using best–worst hedonic scaling (n = 65) and the 9-pt hedonic scale (n = 48). Best–worst scaling discriminated between the four apple juices when a refreshing context was evoked (p < 0.01), while the juices were equally liked using the 9-point scale (p = 0.41) when the same context was evoked. Consumers perceived best–worst scaling to be more difficult than the 9-pt scale, however there was no difference between the two methods for consumers perceived accuracy of their liking information. The present study highlights that the effect of an evoked context on hedonic response may not be universal for hedonic methods. Further research is needed to understand the effect of evoking context on the liking of products, and to determine whether this measure reflects product liking in an actual consumption context.     

Effects of extreme anchors and interior label spacing on labeled affective magnitude scales

Three experiments were conducted to examine the effect of the choice of words for the high and low extreme verbal labels for labeled affective magnitude scales (LAM). In the first study, anchors included greatest imaginable like (or dislike) for “experiences of any kind” and for “a fruit beverage.” Anchoring the scale to “any experience” created a compression effect, restricting the range of the scale that was used. However, both versions of the LAM showed equal discrimination of the acceptance ratings of products in a set of five diverse fruit juice beverages. A second study was conducted to examine the scale positions of various high end anchors, including greatest imaginable like (dislike), greatest imaginable liking for foods, beverages and any experience. Using magnitude estimation, more extreme ratings were found for the liking (or disliking) of “any experience” as opposed to simply “greatest imaginable liking” (or disliking) and less extreme ratings for anchoring to foods and beverages. The resulting scale values were used to compare three versions of the LAM, with different end anchors and spacings of the interior nine-point hedonic scale labels. As in the first experiment, the range of scores decreased when the end anchor term included “experiences of any kind” and also when the spacing of the interior hedonic terms was compressed. However, once again the products were differentiated equally well in acceptance scores by all three versions of the scale. With the product set studied here, there is no apparent advantage to the use of an extreme anchor term referring to “experiences of any kind” and use of such an anchor may compress the range of scale values chosen by consumer panelists.     

Comparative performance of the nine-point hedonic,hybrid and self-adjusting scales in the generation of internal preference maps

This study evaluated the performance of the nine-point hedonic, hybrid and self-adjusting scales in the segmentation of samples and consumers using MDPREF methodology. Overall acceptability of eight Cabernet Sauvignon red wines was evaluated by 112 consumers using the three scales mentioned above. Both the scale’s and the sample’s presentation order were balanced among the consumers. The data were analyzed by ANOVA, REGWQ test, MDPREF and permutation tests. Scales’ performance was judged using the following criteria: number of significant dimensions (p = 5%) in the MDPREF, number of significantly fitted consumers (p = 5%) and segmentation of the products and consumers. The MDPREF generated by the hybrid scale data produced the greatest number of significant dimensions (p = 5%), yielding 79.5% of significantly fitted consumers (p = 5%), while the MDPREFs of the self-adjusting and the nine-point scales fitted 54.5% and 51.8% of the consumers, respectively. Overall, the results indicated superiority of the hybrid scale over the traditional hedonic and self-adjusting scales.     

The influence of recent tasting experience on expected liking for foods

Expected liking is an important determinant of food choice and there is some suggestion that liking expectations are stable over time. Here we examine the impact that a recent ‘disappointing’ hedonic experience has on expected liking. In Study 1, we examine if a disappointing experience results in changes to expected liking one day after tasting and one week after tasting. In Study 2, we examine whether past frequency of eating a food determines whether a disappointing hedonic experience results in changes to expected liking. In Study 1, expected liking for a food was reduced 1 day after a disappointing experience, but not 1 week afterwards. In Study 2, past frequency of eating moderated whether expected liking for a food was reduced 1 week after a disappointing experience: expected liking of a infrequently eaten food was reduced, but not expected liking of a frequently eaten food. Liking expectations can be influenced by disconfirmatory hedonic experiences with a food product, but these effects are dependent upon the recency of the experience and the past frequency with which the food is eaten.     

Apple,grape or orange juice: Which one offers the best substrate for lactobacilli growth? — A screening study on bacteria viability,superoxide dismutase activity,folates production and hedonic characteristics

Fermentation can contribute to improve functional aspects of foods. The first goal of this study was to determine amongst apple, grape and orange juices, the one with the best bacterial growth performance during fermentation by Lactobacillus strains from commercial and artisanal food origins, at 40 °C for 48 h. The juice with the highest bacterial growth was evaluated for bacteria viability during 4 weeks of cold storage, superoxide dismutase (SOD) activity and folates production analyzed through HPLC/fluorimetry. Acceptability of fermented juice was appraised through hedonic analysis. Lactobacilli counts were the highest in apple and the lowest in orange juices at t = 48 h. In most cases, bacteria counts were higher in fermented (5.5 to 9.5 log CFU/ml) than in supplemented apple juices (4.2 to 5.7 log CFU/ml), at the 4th week of cold storage. SOD activity was significantly increased in all apple juices fermented by commercial Lactobacilli strains. Folates were produced in apple juices fermented by Lactobacillus plantarum and Lactobacillus rhamnosus. Apple juice was the best substrate for Lactobacillus growth and, considering bacterial viability and overall acceptance by the panelists, Lactobacillus acidophilus L10 was the most suitable strain for apple juice fermentation.     

Initial liking influences the development of acceptance learning across repeated exposure to fruit juices in 9–11 year-old children

In several studies, it has been found that repeated exposure to a novel food increases children’s acceptance of the exposure food. The present study, investigated how repeated exposure influences the acceptance of two Nordic berry juices, and whether the development depends on initial liking of the product, in 9–11 year-old children. The study had 317 participants. Two groups of children were exposed to either sea-buckthorn (n = 92) or aronia (n = 105) juice eight times, and performed two follow-up sessions 3 and 6 months after the 8th exposure. A third group (n = 120) served as controls. During pre and post-test sessions all participating children evaluated acceptance of both juices.Intake of sea-buckthorn juice increased significantly over the eight exposures (55.1 ± 7.3 till 108.8 ± 12.3) and remained high after 6 months (131.1 ± 13.2). Intake of aronia juice was only increased at follow-up sessions. Liking did not develop significantly for any of the juices across exposures. When children were grouped by their initial liking increased intake across exposures was observed regardless of initial liking of sea-buckthorn. Liking developed similarly for both juices. A significant increase was found for the ‘initial dislikers’ only. This study demonstrates how exposure effects are influenced by initial liking; it appears that changes in familiarity explain the changes seen for sea-buckthorn among ‘dislikers’. ‘Initial dislikers’ had the most benefit from repeated exposures, but did not reach ‘initial likers’ across eight exposures; more exposures in the group of ‘initial dislikers’ had possibly led to even higher liking and intake. The increased intake observed for ‘neutral likers’ and ‘initial likers’ of sea-buckthorn was not explained by increased familiarity or increased liking.     

Hedonic scale with reference: performance in obtaining predictive models

Although the hedonic scale can be used to optimise product acceptability, an alternative procedure allowing for direct comparison between the target product and the prototypes may be advantageous. The use of the magnitude estimation scale for hedonic responses has been exhaustively studied, but the use of the hedonic scale, adjusted to allow for the comparison between various samples and a reference, has not been reported. The objective of this research was to evaluate the performance of a hedonic scale with a reference to generate predictive models for product acceptability. Eleven formulations of reconstituted orange juice were prepared using a 2² central composite design. The independent variables studied were °Brix and acidity. Overall acceptability was evaluated using both the 9-point hedonic scale and a hedonic scale with reference. The data were analysed using Response Surface Methodology, residual analysis and Dunnett's test. The models generated by the two scales were similar with respect to: the adjusted R² (P<0.001), the non-significance of the lack of fit (P⩽0.05), the appropriateness of residuals to the statistical assumptions inherent in the regression analysis and, the optimised regions. However, it should be noted that the optimised region obtained by utilizing the hedonic scale with reference refer to samples whose acceptability are likely to be greater than that of the reference sample, as by using this scale consumers are forced to evaluate each sample in relation to the reference. For researchers working in product development this type of information can be a valuable tool.     

Consumer segmentation based on food neophobia and its application to product development

When evaluating the acceptability of food products, companies often focus on specific demographics for recruiting and screening consumers. However, this information may not necessarily explain the variability in the test results. Other elements, such as consumer psychographic profiles, may help better understand test participants’ responses. The objective of this study was to investigate the effect of food neophobia (reluctance to/avoidance of novel foods) on acceptability of novel food items. Six salad dressings with novel flavor combinations were chosen for evaluation in a central location test. Consumers were screened using the food neophobia scale (Pliner & Hobden, 1992) as well as liking of salad dressings. Each subject evaluated three of six dressings for hedonic and diagnostic attributes. Neophobic subjects rated the salad dressings significantly lower (p < 0.05) than neophilics for all hedonic attributes with the exception of appearance. These results were consistent for all dressings. However, when looking at the hedonic mean scores from both groups, the products were ranked in similar order in that the best liked and least liked dressing for the neophilic group was the same as those for the neophobic group. For diagnostic attributes, while the mean scores were significantly different for neophobics and neophilics, the percentage of “just-about-right” scores did not differ. These results suggest that food neophobia may impact the degree with which a product is liked or disliked by consumers, but it may not affect how products are ranked based on hedonic mean scores. Therefore, while understanding the psychographic composition of a consumer test respondent base may help explain why some products score higher or lower in acceptability, it may not alter the sensory guidance provided to product development regarding the specific flavor and texture attributes that were tested.     

A longitudinal comparison of two salt reduction strategies: Acceptability of a low sodium food depends on the consumer

In their 2010 publication, Strategies to Reduce Sodium Intake in the United States, the Institute of Medicine suggested the FDA mandate salt reduction at the food industry level via a strategy of gradual, step-wise decline. The objective of this study was to compare the acceptability trajectories of a gradual to an abrupt salt reduction strategy of a high sodium food, and to determine if these trajectories were impacted by an individual’s hedonic sensitivity to salt and/or motivation to reduce dietary salt intake. Eighty-three subjects participated in a three-part study: an initial taste test, a 16-week longitudinal study, and a final taste test. At the initial and final taste tests, subjects indicated liking of tomato juice at four salt concentrations ranging from 136 mg sodium/serving (low sodium) to 640 mg sodium/serving (comparable to a commercially available product). To create two groups for the 16-week study, subjects were balanced for 6-n-propylthiouracil sensitivity, motivation to reduce dietary salt intake, and hedonic sensitivity to salt (the difference in liking between the highest and lowest salt concentrations in tomato juice served at the initial taste test). One group received juice abruptly reduced in salt at week 4 to a target low sodium level; the second group received juice gradually reduced in salt via difference threshold steps determined in a preliminary study (cumulating reductions of 12% each), to reach the target at week 14. We observed no overall difference in liking for low sodium juice at the end of the study as a result of salt reduction strategy; however, the trajectory of liking ratings over time differed between groups. Gradual salt reduction was more effective than the abrupt salt reduction because the abrupt reduction was accompanied by a large immediate drop in liking whereas the gradual reduction better maintained acceptability throughout the process. Subjects with low hedonic sensitivity responded favorably to both salt reduction strategies and would likely have no difficulty in adjusting to the taste of reduced salt foods. However, subjects with high hedonic sensitivity disliked reduced salt juice at some point during the study, regardless of strategy, and would likely have difficulty in adjusting to the taste of reduced salt foods.     

Preference for salt in a food may be alterable without a low sodium diet

In response to current efforts to reduce population-wide dietary salt intake, the objective of this study was to determine whether liking for reduced sodium and low sodium tomato juice could increase following repeated exposure over an extended period. Eighty-three adult subjects participated in a three-part study: an initial taste test, a 16-week longitudinal study, and a final taste test. Subjects gave liking ratings of four tomato juice samples ranging in sodium from 640 mg (a concentration comparable to a commercially available product) to 136 mg per 237 ml serving (a low sodium concentration) at both taste tests. For the longitudinal study, subjects were divided into two balanced groups based on PROP sensitivity, hedonic sensitivity to salt, and motivation to reduce dietary salt intake; the abrupt group received tomato juice reduced in sodium to reach a low sodium target at week four, and the gradual group received juice reduced in sodium via difference thresholds to reach the same target at week 14. Though liking for the juice with the highest salt content was unchanged between taste tests, liking for all reduced salt juices increased at the final taste test relative to the initial taste test among subjects in both salt reduction groups. In addition, subjects in both groups experienced a downward shift in preference for salt in tomato juice, indicating that repeated exposure may be sufficient to alter preference for salt in a food in the absence of a low sodium diet. That salt preference may be altered by exposure alone within the context of a high salt diet is promising for both the food industry and individual consumers.     

Sensory profiles and consumer acceptability of a range of sugar-reduced products on the UK market

Current UK intake of non-milk extrinsic sugars (NMES) is above recommendations. Reducing the sugar content of processed high sugar foods through reformulation is one option for reducing consumption of NMES at a population level. However, reformulation can alter the sensory attributes of food products and influence consumer liking. This study evaluated consumer acceptance of a selection of products that are commercially-available in the UK; these included regular and sugar-reduced baked beans, strawberry jam, milk chocolate, cola and cranberry & raspberry juice. Sweeteners were present in the reformulated chocolate (maltitol), cola (aspartame and acesulfame-K) and juice (sucralose) samples. Healthy, non-smoking consumers (n = 116; 55 men, 61 women, age: 33 ± 9 years; BMI: 25.7 ± 4.6 kg/m²) rated the products for overall liking and on liking of appearance, flavor and texture using a nine-point hedonic scale. There were significant differences between standard and reduced sugar products in consumers' overall liking and on liking of each modality (appearance, flavor and texture; all P < 0.0001). For overall liking, only the regular beans and cola were significantly more liked than their reformulated counterparts (P < 0.0001). Cluster analysis identified three consumer clusters that were representative of different patterns of consumer liking. For the largest cluster (cluster 3: 45%), there was a significant difference in mean liking scores across all products, except jam. Differences in liking were predominantly driven by sweet taste in 2 out of 3 clusters. The current research has demonstrated that a high proportion of consumers prefer conventional products over sugar-reduced products across a wide range of product types (45%) or across selected products (27%), when tasted unbranded, and so there is room for further optimization of commercial reduced sugar products that were evaluated in the current study. Future work should evaluate strategies to facilitate compliance to dietary recommendations on NMES and free sugars, such as the impact of sugar-reduced food exposure on their acceptance.     

Liking and the orosensory perception of food in a stress vs. rest condition in overweight and normal weight participants

Stress and increased body weight may lead to decreased sensory or hedonic perception. Rewarding value of food consists of liking and wanting; this study emphasizes characterization of orosensory perception and liking during stress. The effect of stress on orosensory attributes of food and liking was tested in overweight and normal weight participants. Thirty-nine participants (26f/13m, age 30 ± 11 y), 24 normal weight (BMI 22 ± 2 kg/m², waist/hip-ratio 0.78 ± 0.02) and 15 visceral-overweight (BMI 29 ± 2 kg/m², waist/hip-ratio 0.87 ± 0.02) tasted 67 food items randomly in a rest and stress condition, subsequently rating orosensory attributes (i.e., sweetness, bitterness, saltiness, sourness, umami, creaminess, crispiness) and liking using visual analog scales. Stress was induced using an unsolvable math task in a noisy context. In overweight participants, orosensory perception was less pronounced, especially with respect to sweetness. Liking was related to orosensory perception, the relationships were the same in both conditions. Liking was scored lower by overweight vs. normal weight participants. Stress vs. rest reduced orosensory perception in normal weight participants. Stress vs. rest reduced liking equally for normal weight and overweight participants. In conclusion, our results show that orosensory perception and liking of food are reduced in overweight compared to normal weight participants; the latter is especially emphasized during stress.     

A global study using PANAS (PA and NA) scales to measure consumer emotions associated with aromas of phytonutrient supplements

Phytonutrient supplements are consumed to increase dietary consumption of nutrients. This research addresses the opportunities and the challenges for this product category to better understand consumer choice and consumption in combination with hedonic (liking), sensory, psychographic and emotion measures. One objective of this exploratory study is to use Positive Affect Negative Affect Schedule (PANAS) to measure consumer (n = 303) emotions associated with 9 different aromas of phytonutrient supplements.A key issue facing emotion research in product development is the proper balance of positive and negative emotions. Traditional clinical emotion questionnaires emphasize negative emotions. Newer emotion questionnaires for commercial use emphasize positive emotions, both in the food and perfume categories. What is the proper balance of positive and negative emotions for a broad range of consumer products? Desmet and Schifferstein (2008) noted the “hedonic asymmetry”, or positive bias, which exists for many product emotions. In contrast to the clinical questionnaires which emphasize negative emotions, and the newer commercial questionnaires which emphasize positive emotions, the Positive Affect and Negative Affect Schedule (PANAS) has equal numbers of positive and negative emotions in both the regular and shorter forms.This study supports that the PANAS scales are valid in measurement of consumer emotions evoked by the aromas of phytonutrient supplements. The PANAS scale with 20-items and the short PANAS scale with 10-items are largely consistent in the results. Different phytonutrient product aromas were discriminated on their PANAS emotional profiles, and on both positive (PA) and negative (NA) dimensions. Results suggest that the hedonic, sensory, and emotional attributes represent different dimensions in consumer choice and consumption behaviors.     

The consumer acceptance of novel vegetable-enriched bread products as a potential vehicle to increase vegetable consumption

Currently UK fruit and vegetable intakes are below recommendations. Bread is a staple food consumed by approximately 95% of adults in western countries. In addition, bread provides an ideal matrix by which functionality can be delivered to the consumer in an accepted and convenient food. Therefore, enriching bread with vegetables may be an effective strategy to increase vegetable consumption. This study evaluated bread enriched with red beetroot, carrot with coriander, red pepper with tomato or white beetroot (40 g vegetable per 100 g) compared to white control bread (0 g vegetable) for consumer acceptance. Consumers (n = 120) rated their liking of the breads overall, as well as their liking of appearance, flavour and texture using nine-point hedonic scales. Product replacement and purchase intent of the breads were rated using five-point scales. The effect of providing consumers with health information about the breads was also evaluated. There were significant differences in overall liking (P < 0.0001), as well as liking of appearance (P < 0.0001), flavour (P = 0.0002) and texture (P = 0.04), between the breads. However, the significant differences resulted from the red beetroot bread which was significantly (P < 0.05) less liked compared to control bread. There were no significant differences in overall liking between any of the other vegetable-enriched breads compared with the control bread (no vegetable inclusion). The provision of health information about the breads did not increase consumer liking of the vegetable-enriched breads. In conclusion, this study demonstrated that vegetable-enriched bread appeared to be an acceptable strategy to increase vegetable intake, however, liking depended on vegetable type.     

Effect of varying salt and fat levels on the sensory and physiochemical quality of frankfurters

The sensory and physiochemical properties of frankfurters with varying fat and salt levels were investigated. Twenty frankfurter formulations were produced with varying concentrations of fat (10%, 15%, 20%, 25% w/w) and salt (1%, 1.5%, 2%, 2.5%, 3% w/w). Frankfurters were assessed instrumentally for colour, moisture, fat, cooking loss and texture profile analysis. Consumers (n = 25) evaluated each product in duplicate for colour, coarseness, tenderness, juiciness, salt taste, meat flavour, off-flavour and overall acceptability using a hedonic scale. Salt levels below 1.5% were shown to have a negative effect on consumer acceptability, with 2.5% salt concentration being the most accepted (P < 0.001) by consumers. However, frankfurters containing the lower fat levels 10% and 15% fat with higher salt levels (2.5–3%) were significantly the most acceptable variants to consumers. Samples containing less fat and salt were found to be tougher, less juicy and had greater cooking losses. Thus salt perception is very important for consumer acceptability, but fat levels can be potentially reduced without significantly affecting overall acceptability.     

Static vs. dynamic liking in chewing gum: A new approach using a background task and a natural setting

Chewing gum is a particular product, consumed during long periods of time and usually while doing something else. Therefore, traditional hedonic tests might not provide sufficient information. The aim of the present work was to compare the liking scores resulting from asking consumers whether they liked the product only once (static liking, SL) to those obtained when asking repeatedly during consumption (dynamic liking, DL). For this purpose, three different mint chewing gums were evaluated by two groups of 50 consumers. In both cases, consumers evaluated the samples at home using an Internet application specifically designed for the experiment. In the SL, consumers were prompted to rate their liking only after 5 min of chewing. During this time, consumers were presented with a series of curious facts (“Did you know…?”) which they would read from the screen as a background task. For the DL, consumers were asked to rate the samples every 45 s during a period of 10 min while performing the same background task, having a maximum of 10 s to answer.Comparing the results obtained by both techniques at the same moment of consumption (5 min), ratings were found to be significantly higher with the SL for all samples. This could indicate that, when asked once, consumers gave their overall liking score and not their liking at precisely 5 min. Nonetheless, at that moment, the sample ranking was the same for both methods. Moreover, DL showed that when taking into account preference throughout consumption time, a significant product ranking inversion could be found, revealing that preference was time dependent and also that this change was different among products.     

Rejection thresholds (RjT) of sweet likers and dislikers

Sweetness is generally a desirable taste, however consumers can be grouped into sweet likers and dislikers according to optimally preferred sucrose concentrations. Understanding the levels of sweetness in products that are acceptable and unacceptable to both consumer groups is important to product development and for influencing dietary habits. The concentrations at which sucrose decreases liking (the rejection threshold; RjT) in liquid and semi-solid matrices were investigated in this study. Thirty six consumers rated their liking of 5 sucrose aqueous solutions; this identified 36% sweet likers (SL) whose liking ratings increased with increasing sucrose and 64% sweet dislikers (SD) whose liking ratings decreased above 6% (w/v) sucrose. We hypothesized that SL and SD would have different RjT for sucrose in products. This was tested by preparing 8 levels of sucrose in orange juice and orange jelly and presenting each against the lowest level in forced choice preference tests. In orange juice, as sucrose increased from 33 g/L to 75 g/L the proportion of people preferring the sweeter sample increased in both groups. However, at higher sucrose levels, the proportion of consumers preferring the sweet sample decreased. For SD, a RjT was reached at 380 g/L, whereas a significant RjT for SL was not reached. RjT in jelly were not reached as the sweetness in orange jelly was significantly lower than for orange juice (p < 0.001). Despite statistically significant differences in rated sweetness between SL and SD (p = 0.019), the extent of difference between the two groups was minor. The results implied that sweet liker status was not substantially related to differences in sweetness perception. Self-reported dietary intake of carbohydrate, sugars and sucrose were not significantly affected by sweet liker status. However the failure to find an effect may be due to the small sample size and future studies within a larger, more representative population sample are justifiable from the results of this study.     

Physical,Chemical and Sensory Properties of Baked Products from Blends of Wheat and African Yam Bean (Sphenostylis stenocarpa) Water-Extractable Proteins

Blends of wheat flour (WF) and African yam bean water-extractable proteins (AYBWEP) were processed into bread and cookies in the following ratios: 100: 0; 95: 5; 90: 10; 85: 15; 80: 20. The proximate composition, physical, chemical properties and sensory properties of bread and cookies samples from the blends were determined. Breads and cookies produced from the resultant blends were significantly higher (p < 0.05) in protein (16.39% – 18.36%) than the control (11.80% – 12.58%). Carbohydrate content decreased from 60.74% with addition of AYBWEP to 52.81% following 20% substitution. The pH of bread samples prepared from whole wheat flour and blends of wheat flour and AYBWEP were significantly different (p < 0.05) while bulk density and specific volume were not significantly different (p > 0.05). The pH of bread samples and cookies decreased with increase in the proportion of the AYBWEP blend from 5% to 20%. The highest specific volume (3.70 ml/g) was observed in bread samples prepared from the control 100: 0 blends while the 80:20 blends had the lowest specific volume (3.10 ml/g). There was no significant difference (p > 0.05) in the bulk density and thickness of the cookies. The cookies prepared using 80: 20 blends had the higher diameter (22.53 cm) and spread factor (54.03 cm) compared to the control. Generally, acceptability of the bread and cookies decreased with higher ratios of AYBWEP inclusion. The sensory acceptability scores showed the best AYBWEP substitution level for making bread and cookies was 5% and 10% of the AYBWEP respectively. The results are discussed in the context of the growing importance of promoting the processing and utilization of lesser known local crops in baked products.enrichment.