产品贵在迎合市场需求

我代理销售热水器快二十年了,可以说见证了热水器市场从成长到发展壮大的漫长历程。2011年,刚开始代理即热式电热水器时,由于在当时属于新品类,刚上市接受度不高。2006年,经历了长达4年多的艰难市场培育,经过我们团队的共同努力,在一个仅有120万人口的城市,创造出即热式销售的"神话",单2008年即热式全年销售达9000多台,销售额接近2000万元,业绩连续两年大幅提升,     

针织机械各显神通,迎合下游市场需求

第14届上海国际纺织工业展览会共设9个馆,其中针织机械就占了2个馆,显著高于针织在整个纺织中的比例,从一个侧面反映了针织工业的发展快于整个纺织工业平均水平的势态。在当前金融危机影响实体经济的形势下,针织相对来说流程较短而风险较小,更易被接受。因此,虽然受到全球金融危机的影响,但中外各主要针织机械制造厂     

迎合“雅趣”专注DIY益智玩具市场需求

在香港以开发、生产各类DIY益智玩具著称的雅趣制品有限公司（以下简称“雅趣公司”）,面对激烈的市场竞争,以自身独特的创新产品,在市场上保持着不俗的竞争优势。该公司如何根据市场需求为自身定位？未来的发展策略又是如何？近日,记者采访了雅趣公司总经理陈婉贞,就相关问题与其进行了交流。     

“CHINAPLAS2014国际橡塑展”与时并进 迎合市场需求

塑料橡胶业在全球经济多变及不理想的情况下也受到一定的影响,但配合市场机遇和国家政策,橡塑企业亦能稳步上扬。据中国海关数据强示,2013年1至7月的塑料制品出口累计金额比去年同期增长13．7％,环比增长下调4．4％,显示增长放缓。     

合二为一

在法国巴黎,有这样一个令人羡慕的双生家,它将两个家庭的独立住所合二为一,也将邻里的友谊填满空间。这独一无二的住宅占据着艺术之都巴黎的中心地段,隐藏在一片葱郁的竹影之中,在朦胧的绿色下,续写着带有东方人情味的西式生活。     

迎合市场需求注入文化寓意金龙“文化金条”成投资新宠

近日．记者从金龙珠宝获悉,从金龙珠宝金条销售情况来看．金融危机中市场上掀起“保值热潮”,投资收藏金条市场较往年增幅明显．成为当前市场上投资保值、馈赠收藏的“新宠”。     

迎合市场 创新发展

对于中国人来说，加入WTO已经成为历史，部分行业的短期保护也已经过时。有人说，我们面临着巨大的挑战，也有人认为我们面临着无限商机，对这些究竟该怎么看?仁者见仁，智者见智，1994年我们北京家具行业协会的几个会长就曾对北京的家具市场进行过统计，结果是总营业面积为3．8万平方米，加上漏掉的建材场馆总数也不过6—7万平方米，而现在，北京的家居建材市场的总营业面积已超过了2D0万平方米，人们天天喊“狼来了”，     

迎合小型酿造需求

瓶装与包装设备的供应商Krones公司最近在英国本土推出了产品来迎合小型酿造业的需求,对于一直以来提供大型酿造工艺的公司而言,其公司业务的灵活性值得嘉奖。精酿啤酒的发展趋势表明,许多消费者正在追随个性化的产品理念,因此高灵活性的生产过程势在必行。“Krones公司称。     

Karl Mayer:合二为一的整经机

<正>德国Karl Mayer纺织机械制造有限公司近期研制出新的经纱准备机DS Opto-EC(图1),其基于一种通用的混合原理,将机织经纱准备中的分条整经与经编准备中的直接整经相结合。这一结合使得机器在制备经编用轴经时具有很高的灵活性和经济可行性。     

Knowing healthcare customer needs key to profitable niche marketing

A potential $177 million-a-year market has been opened to textile rental operators, thanks to OSHA's recent ruling on bloodborne pathogens. Healthcare providers nationwide are now searching for solutions to their protective apparel needs. Such customer needs are what drive niche markets. Whether you've been serving the healthcare market for years or are just now targeting it, here are the marketing strategies you need.     

Co-operative marketing

The successful and exciting experience in co-operative marketing which An Bord Bainne/The Irish Dairy Board represents is described. The principles to which central marketeers must adhere if they are to be both fair and effective are outlined .     

Fashion marketing

This issue of Textile Progress provides a critical literature review and reflection relating to academic research in the field of fashion marketing. As the topic has not been reviewed before in Textile Progress, the paper takes the concepts of marketing and fashion in turn, exploring the literature from its origins to the present day and then considers how and why these two concepts have become merged to form a discrete academic research theme.

The exploration of marketing includes a discussion of the origins of the marketing concept which emerged in the 1950s alongside the growth in mass consumerism. The paper discusses the ubiquitous ‘marketing mix’ theory and explains how research in marketing shifted its focus in the 1980s and 1990s as new paradigms developed, and their applicability to the marketing concept were debated.

The concept of fashion is considered in terms of the context of historical research on fashion, for example, from the sociological or psychological perspective, and how the concept of fashion can be considered both academically and commercially.

The review then goes on to evaluate the concept of fashion marketing as a discrete area for academic research, arguing that it has distinct theoretical perspectives from those of pure ‘marketing’ or ‘fashion’ theory, and culminating in a review of contemporary research in the field of fashion marketing, specifically that relating to fast fashion and ‘digital’ fashion marketing.     

卷烟纸的市场研究和需求分析

研讨分析了卷烟和卷烟纸市场的现状，影响发展的因素，市场的需求以及应采取的市场策略。     

雪花盐市场营销的思考

对我国雪花盐的生产现状进行了分析，并对雪花盐的市场营销提出思路，目的是开发我国高端的食用盐市场，提高消费者的食盐消费水平。