An empirical study of the determinants of the intention to participate in user-created contents (UCC) services

Up to now UCC services have been dominating the majority of the internet traffic, yet the answers to what motivates people to participate in the UCC services still remain vague and unclear. It is the motivation to find these answers that lead to this study. We adopted technology acceptance model (TAM) to our model and examined the effects of external variables—social identity, telepresence, altruism, perceived playfulness and social trust. Data was collected from undergraduate students in Jeonju University, South Korea, who had experience in UCC. The findings showed that social trust and perceived playfulness play a pivotal role in explaining the individual’s behavioral intention to participate in UCC services. Also, perceived encouragement was found to have significant influence on social trust instead of its direct effect on the intention to participate in UCC services. Additionally, social identity and telepresence were the most important factors of perceived encouragement. This implication can help both researchers and Web practitioners to better understand user behavior in UCC context.     

What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model

This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance. The proposed model was empirically tested using data collected from a survey of MC consumers. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. Our findings indicated that all variables except perceived ease of use significantly affected users’ behavioral intent. Among them, the compatibility had the most significant influence. Furthermore, a striking, and somewhat puzzling finding was the positive influence of perceived risk on behavioral intention to use. The implication of this work to both researchers and practitioners is discussed.     

Modeling users’ acceptance of mobile services

The success of mobile services adoption hinges on their ability to cover user needs and attract consumer interest. The extant literature focuses on understanding the factors that might affect consumers’ actual adoption of such services through their effect on behavioral intention; these studies are mostly based on behavioral intention theories, such as Technology Acceptance Model, Diffusion of Innovation and Unified Theory of Acceptance and Use of Technology. In this work, new theoretical constructs are combined with existing evidence in order to extend the Technology Acceptance Model (TAM) as it was initially established by Davis and later further enriched by other researchers. The proposed model includes behavioral intention, perceived usefulness, perceived ease of use, trust, innovativeness, relationship drivers, and functionality. Within this approach, relationship drivers introduce a marketing perspective to the original models of technology adoption by building emotional connections between the users and the mobile services. The hypothesized model is empirically tested using data collected from a survey on m-commerce consumers. Structural Equation Modelling (SEM) was used to evaluate the causal model and Confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity of the measurement model. It is briefly concluded that behavioral intention is directly affected by perceived usefulness, innovativeness and relationship drivers; the findings provide interesting insights and useful hints to practitioners and researchers.     

Designing online audiovisual heritage services: an empirical study of two comparable online video services

The purpose of this study is to seek input for a new online audiovisual heritage service. In doing so, we assess comparable online video services to gain insights into the motivations and perceptual innovation characteristics of the video services. The research is based on data from a Dutch survey held among 1,939 online video service users. The results show that online video service held overlapping antecedents but does show differences in motivations and in perceived innovation characteristics. Hence, in general, one can state that in comparison, online video services comply with different needs and have differences in perceived innovation characteristics. This implies that one can design online video services for different needs. In addition to scientific implications, the outcomes also provide guidance for practitioners in implementing new online video services.     

Extended technology acceptance model of Internet utilization behavior

Based on the belief–attitude–performance chain, this study combines Davis’s technology acceptance model (TAM) and the information behavior model to develop an extended TAM for Internet use. The theoretical model was tested via a questionnaire survey of 203 Taiwanese office workers. The empirical results not only confirmed TAM, but also showed that the relevance of information needs strongly determines perceived usefulness, perceived ease of use, and user attitudes toward Internet use for information seeking, as well as strongly influencing individual performance during the information use stage. More importantly, relevance has greater positive effect on perceived performance and perceived usefulness for enterprise Intranet users than for simple/interactive Intraweb users. Enterprise Intranet users have more positive attitudes toward the Internet and more positive perceptions of system effectiveness for supporting office tasks than simple/interactive Intraweb users. Furthermore, perceived ease of use is the strongest determinant of user attitude toward Internet use in both enterprise Intranet and simple/interactive Intraweb applications. Overall, the extended TAM explains the behavior of enterprise Intranet users better than that of simple/interactive Intraweb users. Limitations of this study are discussed.     

Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model

This study investigates consumer attitudes toward the online codesign process in mass customization among Korean consumers. The extended Technology Acceptance Model (TAM) was our theoretical framework, along with the constructs of perceived control and enjoyment. Web skill and fashion involvement were integrated as individual characteristics variables in the model. Data from 749 self‐administered surveys collected in South Korea were used in this study. Findings indicated that TAM was an effective conceptual framework in explaining consumer response to the online codesign process. The statistically significant results of the perceived enjoyment and control constructs in the extended TAM suggest the importance of their addition to building a model to explain consumer attitudes toward the online codesign process.     

Understanding User Acceptance of DMB in South Korea Using the Modified Technology Acceptance Model

As mobile TV is becoming increasingly popular, this study examines the factors affecting consumers' intentions to use and adopt DMB. By integrating a motivational perspective into the technology acceptance model (TAM), this study examines the socioeconomic determinants of DMB adopters and nonadopters in South Korea. Perceived availability and perceived quality are proposed as new constructs that reflect DMB-specific features.

The empirical results overall support a modified TAM in explaining consumers' behavioral intentions to use/adopt DMB. In particular, the results of structural equation modeling suggest that perceived availability is positively associated with perceived benefit and the attitude toward DMB. In addition, the results suggest that adopters and nonadopters of DMB perceive its value differently, which implies how to promote the diffusion of DMB to nonadopters more effectively. Implications of this study are important for both researchers and practitioners.     

A Model of Green Acceptance and Intentions to Use Bike-Sharing: YouBike Users in Taiwan

With the emphasis on sustainability in transportation, bike-sharing systems are gaining popularity. This paper investigates the attitudes of users of a bike-sharing system with the aim of identifying their priorities, thus allowing local governments to focus their efforts most effectively on enhancing users’ intentions to use such systems. The relationships among green perceived usefulness (the extent to which individuals believe that a bike-sharing system will improve the environmental performance of some part of their life within a specific context), user attitude and perceived ease of use with green intentions, and the mediation effect of user attitude towards bike-sharing are explored. The focus of the study is on how to enhance green intentions via perceived usefulness, perceived ease of use and user attitude of the green technology acceptance model (green TAM) (Davis 1989). The two-step approach of structural equation modeling was applied to analyze the empirical results, which indicated that green perceived usefulness and user attitude have positive influences on the green intentions of 262 users and 262 non-users from ten sampled bike-sharing sites around the central administrative districts of Taipei. However, user attitude has the highest mediation effect on green intentions, and perceived ease of use does not have a significant effect on intentions for either users or non-users. Therefore, governmental institutions can strive to improve the attitudes of bike-sharing users and non-users, their green perceived usefulness, and perceived ease of use to strengthen their intentions to use this mode of sustainable transportation.     

Exploring the relationship between technology acceptance model and usability test

In the past, most studies used the technology acceptance model (TAM) to survey the subjective perception of users in using information technology. The usability test was also used to assess the ease of use of user interfaces. This study introduces a conceptual framework to explore the relationship between user’s beliefs of TAM and usability testing attributes. Usability testing was conducted on an eCampus learning system with a mobile device. TAM data was collected from the participants for analyzing a possible relationship. The findings of this study reveal that TAM results contradict the usability test results in certain areas. The focus of our proposed research model is supported from the causality between perceived ease of use and usability; however, the correlation between perceived usefulness and usability remains unclear.     

Toward an understanding of the behavioral intention to use mobile banking

Although millions of dollars have been spent on building mobile banking systems, reports on mobile banking show that potential users may not be using the systems, despite their availability. Thus, research is needed to identify the factors determining users' acceptance of mobile banking. While there has been considerable research on the technology acceptance model (TAM) that predicts whether individuals will accept and voluntarily use information systems, limitations of the TAM include the omission of an important trust-based construct in the context of electronic/mobile commerce, and the assumption that there are no barriers preventing an individual from using an IS if he or she chooses to do so. Based on literature relating to the theory of planned behavior (TPB) and the TAM, this study extends the applicability of the TAM in a mobile banking context, by adding one trust-based construct (“perceived credibility”) and two resource-based constructs (“perceived self-efficacy” and “perceived financial cost”) to the model, while paying careful attention to the placing of these constructs in the TAM's existing nomological structure. Data collected from 180 users in Taiwan were tested against the extended TAM, using the structural equation modeling approach. The results strongly support the extended TAM in predicting users' intentions to adopt mobile banking. Several implications for IT/IS acceptance research and mobile banking management practices are discussed.     

The role of perceived resources in online learning adoption

This study examines perceptions of adequate resources that can facilitate or inhibit students’ adoption of an online learning system, through an extension of the technology acceptance model (TAM) to include the perspectives of intra- and extra-organizational resources. The novel contribution of this study is the inclusion of internal and external-organizational factors in the aspect of perceived resources. The results of the study confirm the original TAM findings that perceived usefulness and perceived ease of use are positively associated with behavioral intention. In addition, the results also partially support that perceived resources have impacts on online learning adoption: Perceived ease of use, internal computing support, internal computing training, and external computing support have positive effects on perceived usefulness. Furthermore, internal computing support, internal computing training, external computing support, external computing training, and external equipment accessibility have positive effects on perceived ease of use. Recommendations for promoting adoption of the online learning system are subsequently discussed, along with suggestions for improving overall system design.     

多视点视频无线资源优化

多视点视频是指在场景中放置多台摄像机,记录下多个视点数据,提供给用户视点选择和场景漫游的交互式媒体应用.多个摄像机从不同视角同时拍摄同一场景得到的一组视频信号,每一个摄像机代表一个不同的视角.可同时传输多个空间角度的视频流到用户端,并合成用户所需要的视域图像.多视点视频是一种新型的具有立体感和交互操作功能的视频,是未来一种极具应用前景的多媒体应用.然而,当前多视点的无线网络带宽分配机制中,都没有考虑大量的、不同解码能力的用户共存时的效率问题.一般情况下,合成视域往往需要至少左右两边(两条以上)的参考视频同时传输到用户端,才能使合成的视域质量不低于直接传输的视点质量,使得网络数据量成倍增加.同时,用户的设备性能影响用户感知质量.网络中手机屏幕和高清大屏显示对网络传输视频数据率的要求不同,必须考虑用户设备解码能力的限制,才能真正提供用户满意的感知质量.本文通过考虑移动无线网络带宽约束,考察不同用户端硬件的解码能力、视域大小及带宽消耗,利用博弈理论,使整体网络资源收益最大.本文分别考虑了几种特定场景下多视点视频传输的无线网络的资源分配.第一,已知网络用户的满意度参数,不考虑带宽的限制(带宽充足),如何确定每个用户需要支付的单位价格.第二,在用户个数不确定的条件下,如何判断出可以接入的用户个数和用户需提供的单位价格.第三,同时考虑用户设备对最大场景复杂度解码能力受限以及网络带宽受限两个约束条件,同时进行用户接入控制和多视点的视频质量优化,使得网络的收益和用户的效用得到最大化.本文对提出的算法进行了理论分析,证明了本文参数设置的合理性.在多视点移动网络资源调度中,本文提出的算法可以方便设置所需的价格参数.从视域大小、价格、用户效用、网络收益等各方面对实验性能进行比较.仿真结果显示本方法在同等实验条件下,多视点用户效用提升分别为5%和12%,网络总体收益增加32%.本文算法可以同时满足网络收益和用户整体效用最优,提高多视点视频在多用户下的网络资源利用率.     

基于弹幕分析的在线直播平台用户理解

弹幕评论是网络直播平台与用户交互的主要方式之一,借助弹幕行为的分析可以更有效地实现对网络直播平台的用户理解.通过采集和利用3大热门直播平台(斗鱼、熊猫与战旗)的弹幕相关数据,本文以假设验证的方式从用户属性与用户行为两个角度对在线直播平台用户进行分析与理解,并建立基于用户行为特征时间序列的用户活跃模型对用户互动活跃度进行量化评估.研究表明,平台在线人数具有周期性变化的时间规律,观众地域具有沿海发达城市集中分布的空间取向,所提出的用户活跃模型能够对网络直播平台用户的行为活跃趋势做出合理的预测分析.     

Extending the technology acceptance model with task–technology fit constructs

During the past decade, two significant models of information technology (IT) utilization behavior have emerged in the MIS literature. These two models, the technology acceptance model (TAM) and the task–technology fit model (TTF), provide a much needed theoretical basis for exploring the factors that explain software utilization and its link with user performance. These models offer different, though overlapping perspectives on utilization behavior. TAM focuses on attitudes toward using a particular IT which users develop based on perceived usefulness and ease of use of the IT. TTF focuses on the match between user task needs and the available functionality of the IT. While each of these models offers significant explanatory power, a model that integrates constructs from both may offer a significant improvement over either model alone. We discuss the theoretical foundation of both these models and present a theoretical rationale for an integrated model. The result is an extension of TAM to include TTF constructs. We test our integrated IT utilization model using path analysis. Our integrated model provides more explanatory power than either model alone. Research using the integrated model should lead to a better understanding of choices about using IT.     

Online Social Network Adoption: A Cross-Cultural Study

This research explores the extent to which users across cultures adopt the technology of online social networks (OSNs) in order to promote or support a social cause. By surveying graduate-level university students at institutions in the United States, China and India, this research builds on prior work in technology acceptance to model and explain how three elements of the task domain – the cultural aspects of the user, the social nature of the technology, and the social nature of the task – combine to influence the constructs and relationships within a modified Technology Acceptance Model (TAM) framework as well as the behavior that flows from it. This study contributes to our understanding of technology adoption by showing how OSNs are adopted by users across cultures in promoting and supporting social causes.     

Design and usability testing of a learning and plagiarism avoidance tutorial system for paraphrasing and citing in English: A case study

The prevalence of information and communication technology (ICT) has considerably converted the means of/for publication and circulation, as well as transforming academia and English pedagogy. However, with the availability and convenience of online resources, one of the critical issues emerged is that non-native English speakers are constantly accused of committing textual plagiarism: either intentionally or unintentionally. While many writing tools and plagiarism detectors are available to help solve the problem, none of them were customized for the great population of Chinese learners of English. Accordingly, DWright—a Chinese-interfaced online writing tutorial for paraphrasing and citing English—was developed in the hope of ensuring academic integrity through the avoidance of textual plagiarism.The purpose of this study was to evaluate the design and efficacy of DWright regarding plagiarism prevention and improvement of English writing. A questionnaire and semi-structured interview were administrated to participants to test DWright and its technology acceptance model (TAM) to identify the effect of perceived usefulness, usability and user attitudes of DWright. Results show that users of DWright were in high agreement regarding the content effectiveness of all DWright-based tasks, indicating the reading activities, multiple-choice exercises and paraphrasing practices were effective to help users enhance writing knowledge and skills to avoid plagiarism. Furthermore, perceived usefulness and system usability affected DWright user attitudes significantly and positively, which mirrors their attitudes toward continued use of DWright. In this study, DWright met its users' needs by extending their knowledge to avoid plagiarism while simultaneously enhancing their paraphrasing and writing skills. The conclusion suggests that tutorial designers, content experts and subject teachers should support effective communication to improve content usefulness, so as to help users achieve their writing goals with a research proven learning and plagiarism avoidance tutorial system.     

User acceptance of YouTube for procedural learning: An extension of the Technology Acceptance Model

The present study was framed using the Technology Acceptance Model (TAM) to identify determinants affecting behavioral intention to use YouTube. Most importantly, this research emphasizes the motives for using YouTube, which is notable given its extrinsic task goal of being used for procedural learning tasks. Our conceptual framework included two proximal antecedents of behavioral intention as proposed by the TAM – perceived usefulness and perceived ease of use. Additionally, the four first-order constructs of user satisfaction, content richness, vividness, and YouTube self-efficacy, as well as one second-order construct of content richness, were additionally incorporated into the framework by elaborating the theoretical structure. Sample data was collected from 432 respondents who were given the opportunity to engage in procedural learning through YouTube in a lab setting. The results derived from fitting the structural equation model on the sample indicated that behavioral intention was significantly influenced by both perceived usefulness and user satisfaction. Moreover, task-technology fit, content richness, vividness, and YouTube self-efficacy emerged as significant predictors of perceived usefulness. However, perceived ease of use was not significantly predictive of either perceived usefulness or behavioral intention. Our proposed model explained 43.8% of the variance in behavioral intention. Overall findings suggest that YouTube may augment its function as a common channel for procedural learning and instruction.     

An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM

To understand the first purchase mechanism in online shopping, this study established an integrated model of initial trust and TAM. According to the analysis results, initial trust beliefs were significantly influenced by initial trust bases such as company reputation, structural assurance, and trusting stance, and initial trust beliefs indirectly influenced the first purchase intention through consumer attitude. In TAM constructs, only perceived usefulness directly influenced the usage attitude of online shopping systems, then indirectly influenced the first purchase intention. These results imply that online consumers consider perceived ease of use as a basic requirement for system design. It was also found that there is a time cushion between the time of first purchase and the time of belief formation. On the whole, these results reinforced the theory that a relationship between belief (trust and perceived usefulness) and intention was better explained when it was mediated by attitude.     

An empirical investigation of a modified technology acceptance model of IPTV

This study explores the factors influencing the adoption of IPTV, and tests the applicability of the technology acceptance model (TAM) in a new convergent technology. The behavioural constructs from TAM were tested for predicting user acceptance of IPTV. Structural equation modelling was used to analyse data and to design a theoretical model predicting the individual's intention to adopt IPTV. A modified TAM for IPTV proposes that new constructs determine user-perceived usefulness and enjoyment of using IPTV. Although this study confirms the impact of information quality and system quality on consumers' technology experience, it specifically shows that the perceived quality of content and system were found to have a significant effect on users' perceived usefulness and perceived enjoyment. In addition, social influences had a positive effect on the intention to use IPTV. These findings suggest an extension of the TAM model for convergence technologies. This research advances theory and contributes to the foundation for future research aimed at improving the understanding of users' adoption behaviour of convergence technologies. Implications of these findings for practice and research are examined.