移动互联网商业盈利模式分析

过去所有的全球互联网包括中国互联网公司的商业盈利模式都是建立在PC互联网上,随着移动互联网的高速发展,传统互联网的盈利模式正面临挑战。本文详细分析了移动互联网业务的发展状况,并对当前移动互联网的盈利模式进行了研究,给出了一些符合当前发展的移动盈利模式。     

移动互联网业务产业链及盈利模式研究

详细分析移动互联网的特点和发展趋势,对其产业链和盈利模式作了进一步探讨,结合国外移动互联网盈利模式,研究我国移动互联网产业的盈利模式。     

移动互联网时代LBS发展现状及趋势

随着卫星定位技术、3G无线通信技术的演进以及各类智能终端市场的快速发展,基于地理位置的信息服务(LBS)在军事、交通、物流等领域得到了广泛应用。综合分析移动互联网时代LBS重点应用领域的变化趋势,分析LBS市场发展的困局,关注LBS厂商的战略转移布局,探讨移动互联网时代LBS厂商的创新盈利模式。     

云计算在移动互联网上的应用

互联网技术与移动通信技术的融合发展带动了新兴的经济体——移动互联网,而云计算"一切皆服务"的服务模式的提出,表明IT领域正面临巨大变革。从当前移动互联网发展的背景分析了云计算在移动互联网上的应用,并指出了其发展过程中遇到的问题。     

走向秩序构建:互联网传播发展的最终指向

互联网传播基因的存在将有助于人类传播世界形成更为清晰的传播结构、更为有序的交往运动与更为和谐的传播生态。在人类传播世界中,互联网传播经历了从无到有的发展历程。自从有了互联网,人类传播领域就发生了前所未有的变化。这种历史性变化当前主要表现为互联网传播在人类传播世界中的常态化、移动化和结构化。随着移动互联网应用和服务的迅速普及,互联     

Cocos2d-x，老牌引擎的新进化

2014年,移动互联网的车轮巳驶入了第五个年头,这五年,人们不断对移动互联网中可行的运营模式、行业生产、生活方式以及盈利模式进行着颠覆。而作为移动互联网产业链中最“吸金”的一环,移动游戏的规模无疑占据着整个产业的半壁江山。     

移动开发者困境盘点

作为移动互联网的主力军移动开发者,他们争先恐后进入该领域抢占地盘,但是一如李彦宏所说,传统互联网上的盈利模式在移动互联网都是挑战,除了前文所提到的,移动开发者们还面临哪些问题,本刊略做盘点。融资难行业数字艾媒数据显示,移动互联网行业2012年上半年获得融资的案例是18起,数量较2011年下半年的35起比例下降49%,较去年同期的32起下降44%。     

移动互联网将进入2．0时代

当前,移动互联网前沿竞争激烈,形势扑朔迷离。今年以来千元智能手机成为市场和业界关注焦点,终端利润急剧下滑;运营商面临向数据增值服务转型压力,互联网企业纷纷表现出对移动终端的兴趣．开发者跃跃欲试．6月5日,中国社科院信息化研究中心举办“下一代移动互联网产业格局和发展”研讨会,分析当前形势,     

一种智能选择多维位置数据的移动定位体系结构*

使得对移动终端提供移动定位服务（MLS）成为可能。提出了一个与定位服务相关的层次模型和一种支持互联网及定位导航的定位服务体系结构,移动用户可以根据其当前的需要选择不同类型的位置数据输出。     

移动互联网融合发展观点集锦

移动与互联网的融合是当前业界讨论的热点,也是中国电信欲着力打造的3G新业务主要方向。文章汇集了移动互联网发展的一些观点,对当前互联网的主要特点、与移动结合的契机及发展移动互联网应关注的因素进行了解读和分析。     

Use Contexts for the Mobile Internet: A Longitudinal Study Monitoring Actual Use of Mobile Internet Services

The mobile Internet, which gives access to the World Wide Web through a mobile device, has been gaining in popularity. The mobile Internet differs from the traditional stationary Internet in that it can be used in a wider variety of contexts. However, no studies have identified the contexts in which mobile Internet services are used most frequently, or determined which contexts exert significant influence on a user's choice of mobile service. This article proposes a framework of use contexts that reflects the characteristics of the mobile Internet. To explore these contexts, a research method was devised and a longitudinal monitoring study was conducted. The results indicate that mobile Internet use is heavily clustered around a few key contexts, rather than dispersed widely over diverse contexts. Further, participants in the monitoring study were found to concentrate their use on a few mobile services, rather than on exploring diverse services. Perhaps most interestingly, some contextual factors were found to correlate closely with the selection of specific mobile Internet services. On the basis of these results, the article concludes with implications for developers of mobile Internet services.     

移动智能网与移动互联网的互通研究

移动智能网与移动互联网的互通与结合可以使移动智能网提供丰富的语音/数据综合业务,同时也解决了预付费业务用户无法使用移动互联网的问题。综述了移动智能网与移动互联网互通的研究成果,在此基础上提出了一个完整的互通体系结构,详细介绍了新的业务属性和业务,并分析了基于移动互联网的业务管理和业务控制的计费策略。     

移动互联网创新研究

移动互联网的创新具有三重属性:移动互联网是互联网逐步发展中的技术创新,其更接近于真正意义上的互联网;移动互联网是一种基础的创新工具或手段,为现有的社会生产和生活方式提供应用创新;移动互联网是一种新的社会网络,可以积极地改善社会知识结构,从而促进社会创新。从未来角度看,第三重属性是移动互联网最重要的创新所在,应该得到更多的研究关注和政策支持。     

移动互联网:终端、网络与服务

随着宽带无线接入技术和移动终端技术的飞速发展,人们迫切希望能够随时随地乃至在移动过程中都能方便地从互联网获取信息和服务,移动互联网应运而生并迅猛发展.然而,移动互联网在移动终端、接入网络、应用服务、安全与隐私保护等方面还面临着一系列的挑战.其基础理论与关键技术的研究,对于国家信息产业整体发展具有重要的现实意义.文中从移...     

Factors affecting the smartphone users to use the mobile portal services: focusing on Korean mobile portals

This study aims to clarify whether and how the portal sites in wired Internet environments can enhance their positions as market leaders in the mobile environment.The result may explain that the user’s trust in the mobile services of portal sites (the mobile portal services) is related to the site’s quality and the site’s brand equity significantly and is a mediator to increase the user’s intention to use mobile portal services. This study also explains that the user’s experience with a smartphone can encourage portal users to expect that the mobile portal services are useful and that the experience can link brand equity in certain business environments to trust in the brand in other business environments. Site quality including the design quality of portal sites can affect the user’s trust in the mobile services of the portal sites directly and can affect the user’s intention to use the mobile portal services under certain conditions. Practically, this study suggests that portal sites should focus on designing and developing more usable sites with high-quality UI components—convenient menu navigation, a proper UI design, and usable content rather depend on their current position as the leading companies in the wired Internet environment.     

国内移动互联网产业现状浅析

国内移动互联网产业规模越来越大,已成为互联网公司和运营商不可忽视的业务拓展领域。首先,分析了移动互联网与传统互联网的相同点和不同点。两者都具有开放性、免费性和对广告的依赖性,但移动互联网又有其特点,如移动性、局限性、强关联性及私密性。然后,分析了目前移动互联网巨头的商业行为,分析表明,目前获得巨大利益的都是平台提供商。只有当业务平台足够广阔,能够提供全方位的价值服务时,商家才能盈利。移动互联网界最大的平台无疑是运营商自己的平台,因此运营商最有可能成为最大的赢家。最后,结合其他运营商的经验,分析了目前中国移动公司在移动互联网方面的发展方向。     

Exploring the logic of mobile search

After more than a decade of development work and hopes, the usage of mobile Internet has finally taken off. Now, we are witnessing the first signs of evidence of what might become the explosion of mobile content and applications that will be shaping the (mobile) Internet of the future. Similar to the wired Internet, search will become very relevant for the usage of mobile Internet. Current research on mobile search has applied a limited set of methodologies and has also generated a narrow outcome of meaningful results. This article covers new ground, exploring the use and visions of mobile search with a users' interview-based qualitative study. Its main conclusion builds upon the hypothesis that mobile search is sensitive to a mobile logic different than today's one. First, (advanced) users ask for accessing with their mobile devices the entire Internet, rather than subsections of it. Second, success is based on new added-value applications that exploit unique mobile functionalities. The authors interpret that such mobile logic involves fundamentally the use of personalised and context-based services.     

无线Internet的业务质量及其改进

在移动网络中,移动用户对Internet的访问,具有与通常的外部Internet网络不同的特点。移动用户发出的对信息内容的请求(例如询问前方交通情况和路线),以及无线Internet信息提供商主动向移动用户发出的信息(例如移动用户附近的商品信息广告),与移动用户的位置、移动状态(方向、速度)和个人情况(userprofile)等有关。因此,要建立恰当的无线Internet流量模型和实现QoS(业务质量)控制,需要考虑用户的移动特性和在不同移动状态下访问Internet的概率分布。该文将建立一个新的定量分析模型,用半马尔可夫过程和一般的状态空间来描述移动用户的行为;并基于该移动模型,建立相应的移动用户对信息内容的访问模型、描述移动用户请求的到达过程;进而得到无线Internet业务质量参数的估计,即无线Internet对移动用户请求的平均响应时间、对无线侧和有线侧传输带宽的需求等;利用这些结果,可以实现无线资源的动态分配和允入控制。该文还将分析无线代理网关的性能、缓存容量需求,并给出改善平均响应时间的可行方案。最后用计算机模拟对提出的理论分析进行验证。     

Deploying personalized mobile services in an agent-based environment

The mobile Internet allows users to obtain digitized contents and services from wired and wireless networks virtually anywhere at any time via different handheld mobile devices. However, due to the distinct features of mobile users, mobile devices and wireless networks, deploying mobile services is not as straightforward as generally expected. To ensure the success of mobile services, this paper presents a multi-agent framework that considers different contexts to support personalized services on wireless networks. In the proposed approach, client users, content providers, and service providers are all considered as software agents. They interoperate on the same platform to request and deliver mobile services. The most important issues related to agent operations and context awareness in an agent world are also discussed and analyzed. To verify our framework, different application services are developed accordingly on a publicly available middleware platform. Experiments are conducted for both services to evaluate their corresponding performance. The preliminary results show that our multi-agent approach to personalization is promising and efficient in the deployment of mobile services.     

Involving users early on in the design process: closing the gap between mobile information services and their users

Designing mobile information services, including mobile Internet services, mobile banking, interactive mobile television, location-based services etc. that capture a mass market has not been easy, and there have been many disappointments over the past years. There are still uncertainties with regard to the kinds of mobile services users want and need. We argue that users wants and needs depend on their context, which means that users should play an important role in the design process of mobile information services, through a structured approach in which developers and users work together. In this paper, we present a group-based approach to include the user early on in the design process in an efficient way. We have applied the group-based approach in three cases, i.e. mobile services for campus visitors, wireless applications for the process industry and services for crisis management. In all cases, involving users early on in the design process enabled the developers to gather useful information for designing mobile information services.