Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials

Communication campaigns are employed as an important tool to promote road safety practices. Researchers maintain road safety communication campaigns are more effective when their persuasive appeals, which are central to their communicative strategy, are based on explicit theoretical frameworks. This study's main objectives were to develop a detailed categorization of persuasive appeals used in road safety communication campaigns that differentiate between appeals that appear to be similar but differ conceptually, and to indicate the advantages, limitations and ethical issues associated with each type, drawing on behavior change theories. Materials from over 300 campaigns were obtained from 41 countries, mainly using road safety organizations’ websites. Drawing on the literature, five types of main approaches were identified, and the analysis yielded a more detailed categorizations of appeals within these general categories. The analysis points to advantages, limitations, ethical issues and challenges in using different types of appeals. The discussion summarizes challenges in designing persuasive-appeals for road safety communication campaigns.     

Scrap value stream mapping (S-VSM): a new approach to improve the supply scrap management process

In this work, an innovative methodology to improve the Supply Scrap Management Process (SSMP), based on Value Stream Mapping (VSM), is presented. VSM is one of the best tools to map a process and eliminate its critical issues, that produces good results if applied to production processes, but can be ineffective for management processes as the SSMP. Therefore, the main objective of this work is to overcome this limitation. The proposed approach taking the name Scrap Value Stream Mapping (S-VSM) and integrates concepts from VSM and other Lean Production (LP) and World Class Manufacturing tools. It is structured in five steps. The definition of the process borders and the identification of categories of loss through the first four steps of Cost Deployment is the first step. Then, the SSMP is subdivided in its Accounting and Physical Streams and the current state is drawn. Next, wastes and critical issues are analysed and their root causes are determined using some of LP tools. In step four, improvements are proposed and the future state is drawn. Furthermore, potential savings, in terms of €, are estimated. In the last step, a methodology to monitor the effects of implemented improvements is defined. A case study taken from the application of the S-VSM within automotive company is presented.