Toward Entrepreneurial Behavior in Underserved Communities: An Ethnographic Decision Tree Model of Telecenter Usage

This paper investigates the decision-making process of community members who decide on using telecenters for entrepreneurial endeavors. A qualitative approach through interviews with telecenter staff and users is used to assess the barriers and enablers to economic activity through use of telecenters. An ethnographic decision tree model is developed to illustrate the process through which a community member makes a decision to use the telecenter to support economic livelihood. A predictive model for entrepreneurial behavior is proposed based on the factors which influence the usage of telecenters for entrepreneurship – social ties, opportunity recognition and support from the telecenters.     

Using technology to alleviate poverty: use and acceptance of telecenters in rural India

The preponderance of poor people worldwide live in rural areas. Since they cannot afford, and are not educated sufficiently to take full advantage of contemporary knowledge-based technologies, alternative approaches are necessary. A major business model to do so involves setting up a rural telecenter that provides computer and internet technology as a shared model or highly subsidized. Despite the potential and availability of telecenters, research suggests that telecenters have low usage. In this research, we explore the reasons for the low usage of telecenters using a framework for use and acceptance of rural telecenters. The framework we use builds on prominent IT theories and has the following four dimensions: (a) perceived outcomes, (b) perceived effort, (c) social influence, and (d) facilitating factors. We use this framework to formulate six research questions. The study in general has the goal to identify reasons for low use of telecenters and test it with an exploratory study of information and communication technology users and non-users from rural India. Implications are discussed at the village and provider levels. Ramiro Montealegre is the accepting Associate Editor for this article. View all notes     

Development of human skills

Of all the benefits public access to computers (PAC) offer users, the most valued by users are having more information for stronger relationships, better learning, and effective transactions. This article analyzes the most salient benefit, more information for stronger relationships with friends and family. Results of a qualitative study among users of libraries, telecenters, and cybercafés in Colombia, South America, show that social media and personal relationships can also have an important community and sociopolitical dimension. By fostering a sense of belonging and connectedness to community and to a larger world, PAC usage often leads to feelings of empowerment and development of social capital, two intangible factors that are critical for community development. This study used a mixed-methods approach, combining surveys and interviews in five regions of the country, to uncover the benefits of PAC for underserved communities. Its findings contribute new insight about the impact of information and communication technologies on community development and social inclusion.     

When You Do Not Have a Computer: Public-Access Computing in Developing Countries

In developing countries, people who do not have computers or the Internet go to public-access computing (PAC) venues such as libraries, telecenters and Internet cafes. What is the nature, scope and impact of the services offered by these PAC venues? Funded by the Bill &; Melinda Gates Foundation, a mixed-methods investigation of libraries, telecenters and cybercafés in 25 developing countries around the world shows that there is a strong ecosystem of PAC venues in developing countries, and that users are shifting away from libraries in favor of commercially driven Internet cafes that provide good customer service and support to meet their information needs. Furthermore, an in-depth analysis of the benefits of using public-access computers indicates that while users enjoy faster and cheaper access to more sources of information, PAC venues appear to be used more for building and maintaining users' social networks, personal relations and entertainment, and less for education, health, e-government or e-commerce activities. We discuss the success factors that emerge in the study, the implications of the choices in public-access venues to use information and communication technologies (ICT) in developing countries and the focus on personal relations as a critical information need for underserved populations.     

Examining knowledge contribution from the perspective of an online identity in blogging communities

Knowledge contribution is one of the essential factors behind the success of blogging communities (BCs). This research studies knowledge contribution behavior in a BC from the perspective of knowledge contributors and their characteristics using the lens of social identity theory. Social identity theory asserts that individuals are fundamentally motivated to present or communicate their identities in everyday social life through behavior. A similar line of reasoning can be used to argue that members of a BC would also be motivated to communicate their online identities through their behavior, that is, through knowledge contribution in the BC. Specifically, this study conceptualized the online identity and examined the effects of its personal (online kindness, online social skills, and online creativity) and social aspects (BC involvement) on knowledge contribution. The data was collected using an online survey from the members of Cyworld, a popular BC in South Korea and a few other countries (members from South Korea were included in this study). The results indicate that both the personal and social aspects of online identity and their interactions significantly influenced knowledge contribution. Based on the findings, this study offers suggestions to organizers of BCs to enhance the knowledge contribution from their members.     

Intention to purchase on social commerce websites across cultures: A cross-regional study

This study investigates the moderating effect of culture and the mediating effect of trust in a social network community on the relationship between social interactions and purchase intention. Trust transference theory, social interactions, and Hofstede's cultural dimensions are considered. The findings from the research support the moderating effect of culture and the mediating role of trust in a social network community on the relationship between social interactions (in terms of closeness and familiarity) and intention to purchase in social commerce environments. In addition, the mediating effect of trust in a social network community is conditional on culture. The findings also suggest that trust in a social network community may be attributed to the closeness and familiarity developed among its members resulting from social interactions. The results presented herein are in line with the trust transference theory. The empirical study results also suggest that social commerce market penetration in East Asia may have relatively fewer barriers to overcome and be more likely to succeed than in the Latin America region.     

Social interaction and continuance intention in online auctions: A social capital perspective

This study explores how interaction within an online auction community affects online auction actor intention to continue trading with others. Adopting a social perspective drawing on social capital theory and IS literature, this study investigates how interactions among actors contribute to the creation and advancement of social capital. The analytical results demonstrate that the influence of user interaction on continuance intention in online auctions is mediated by the creation of various dimensions of social capital at the community level. Finally, the implications of the study findings are discussed.     

Console gaming across generations: exploring intergenerational interactions in collocated console gaming

In this paper, we examine the intergenerational gaming practices of four generations of console gamers, from ages 3 to 83 and, in particular, the roles that gamers of different generations take on when playing together in groups. Our data highlight the extent to which existing gaming technologies support interactions within collocated intergenerational groups, and our analysis reveals a more generationally flexible suite of roles in these computer-mediated interactions than have been documented by previous studies of more traditional collocated, intergenerational interactions. Finally, we offer implications for game designers who wish to make console games more accessible to intergenerational groups.     

Supporting intergenerational groups in computer-supported cooperative work (CSCW)

The workforce is ageing as older workers re-enter the workforce or delay retirement. One consequence is that work groups are increasingly becoming intergenerational. Because group work relies on many collaborative tools (e.g. email, shared calendars), it is essential to understand the special requirements that intergenerational groups have for groupware. Can we design collaborative tools that leverage the differing abilities and contributions of older and younger workers in groups? We focus on how best to support intergenerational groups, offering an analytical framework that combines ideas from the theory of small groups and activity theory. We consider design implications for computer-supported cooperative work (CSCW) and outline design principles for groupware that supports intergenerational groups. Finally, we discuss methodological issues that arise when studying intergenerational cooperative work.     

Do IT freelancers increase their entrepreneurial behavior and performance by using IT self-efficacy and social capital? Evidence from Bangladesh

This study applies entrepreneurship theory and social capital perspective to IT freelancing to facilitate a better understanding of it. Our model hypothesizes that both IT self-efficacy and social capital obtained through social media interactions contribute to IT freelancers’ entrepreneurial behavior and then this entrepreneurial behavior influences their performance. We collected primary data from one of the leading online freelancing marketplaces, oDesk.com (currently Upwork.com). Our empirical findings confirm the core assertion of our research model. The implications of these findings for research and practice are discussed. Directions for future research are also provided.     

Technology for Development: Understanding Influences on use of Rural Telecenters in India

In recent years, there has been an increasing use of information and communication technology as a means of improving the income and capabilities of farmers. Many large agri-business organizations, governments, and independent private firms have created telecenters to meet these goals. However, use of telecenter facilities has not met its potential. We use the technology adoption and diffusion frameworks of Rogers (adoption/diffusion, 2003) and Davis (technology adoption model – TAM, [(1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–339]) to understand factors that influence adoption and use of information technology by farmers. Based on a five-state sample of 280 farmers and agricultural workers, we identify adoption/diffusion factors that increase use of telecenters. Bivariate results support the dimensions suggested by Rogers: relative advantage, compatibility, low complexity, and observability, while also supporting the TAM factors of usefulness and ease of use. Logistic regression findings identify the most important Rogers' dimensions. Binary-independent variables of North–South telecenter location and telecenter business-independent ownership indicate North–South location influences both the models of adoption/diffusion and TAM factors, while telecenter ownership influences the model of TAM factors. The practical and government policy implications are examined.     

Creating a conversational context through video blogging: A case study of Geriatric1927

Web-based communication technologies such as YouTube can provide opportunities for social contact, especially between older and younger people, and help address issues of social isolation. Currently our understanding of the dynamics of social interaction within this context (particularly for older people) is limited. Elaborating upon this understanding will make it possible to proactively facilitate and support this form of intergenerational social contact. This study focuses on the experiences of an 80-year-old video blogger (vlogger), Geriatric1927, and a video dialogue that develops between himself and three of his younger viewers on a particular topic. Through a multimodal interactional analysis, we show how vloggers create a conversational context between one another through the YouTube website. In particular we describe how vloggers use different communicative modes to establish eye contact, take turns in conversation, share embodied gestures, share their understandings and negotiate simultaneous audiences. Despite a disconnected and ambiguous sense of the other, YouTube is able to facilitate a conversational context in which common ground is shared and social contact and intergenerational communication can occur.     

Exploring the theoretical foundations of playfulness in computer interactions

This paper develops an integrated theory of playfulness in computer interactions using multiple constructs. Although previous researchers have suggested that playfulness in computer interactions should be measured as both a state and a trait, we suggest that fully understanding the relevant constructs involves much more than simply a state-trait measurement issue. We synthesize the literature from social psychology, applied psychology, human resource management, management information systems, and marketing and present a comprehensive model of the network of constructs surrounding playfulness in computer interactions. This model serves to clarify both the trait and state influences on playfulness in computer interactions. Trait influences are captured through the Big Five theory of personality and microcomputer playfulness (MCP), while state influences are captured by flow theory. We encourage research into our model of playfulness in computer interactions with directional hypotheses and a suggested research agenda.     

If the State provided free computer literacy, would it find takers? Evidence and propositions from the Akshaya project in India

The Akshaya project from Kerala has been a much discussed case for the community of practitioners and scholars working on technology and development. A unique feature of the project is its state-wide e-literacy goal in which one member of every household was trained in the telecenters set up under Akshaya at public expense. Using a survey of 1,750 households in the experimental area of Malappuram and a comparison group of neighbouring Kozhikode, this work investigates the extent of e-literacy and discusses the performance of service delivery using telecenters. While the question of whether public funds should be spent on projects such as telecenters or e-literacy continues to be an ongoing debate, the evidence here is that even though structural factors such as service delivery mechanisms and publicity make an impact on technology adoption, the overall participation in free e-literacy services among poor households remains low.

Come play with me: designing technologies for intergenerational play

Despite research showing that interaction between the elderly and young people is beneficial to the health and well-being of both, little is known about the grandparent–grandchild relationship. Consequently, it is difficult to make informed design decisions about technologies to support their intergenerational interactions. This paper investigates one particularly important type of intergenerational interaction, namely play. The paper presents research that examines grandparent–grandchildren interactions in preschool playgroups. Through the use of vignettes drawn from observation of playful activity, pertinent features of intergenerational play are identified, focussing on the roles grandparents and grandchildren use when playing together. The results are relevant to researchers wishing to understand intergenerational play and to technology designers wanting to support it.     

Multimodal Computer-Mediated Communication and Social Support among Older Chinese Internet Users

Using the grounded theory approach, this ethnographic study examines the relationship between the use of three different modes of computer-mediated communication (CMC) and the types of social support exchanged within an online community of older Chinese (age 50 or older). The findings indicate that the voice chat room is best suited for companionship while the online forum is used primarily for informational support. The exchange of emotional and instrumental support is most likely to occur via instant messaging (IM). These findings suggest that each of these particular modes of CMC, due to its inherent features, may be specialized to sustain certain interactions and relationships. Yet, because older Chinese in this study employ multiple modes of CMC to interact and develop relationships, the overall relationships developed through CMC are multidimensional.     

Using activity theory to understand intergenerational play: The case of Family Quest

We implemented a five-week family program called Family Quest where parents and children ages 9 to 13 played Quest Atlantis, a multiuser 3D educational computer game, at a local after-school club for 90-minute sessions. We used activity theory as a conceptual and an analytical framework to study the nature of intergenerational play, the collaborative activity between parents and children in the context of role-playing virtual game environment, and the opportunities and challenges of bringing parents and children together around an educational video game. Our analyses of five parent-child dyads revealed that the nature of intergenerational play is different for different parent-child dyads, but has positive outcomes. Implications of the study for supporting family learning and bonding through video games are discussed.     

Telecommuniting: Issue For The IS Manager

Growing numbers of employees are leaving the traditional workplace and daily commute behind for work at home or in satellite telecenters close to home. This article provides IS managers with tips for establishing successful telecommuting programs and managing telecommuters.     

Smartphones as Social Actors? Social dispositional factors in assessing anthropomorphism

Smartphones are prominently personalized and personified in our society. Existing Computers as Social Actors (CASA) studies about anthropomorphism and social interactions have focused on how to identify and elicit positive anthropomorphic effects but have seldom addressed motivations and dispositional factors of the user. Through an online survey that incorporates validated social psychological scales, this study provides empirical evidence that smartphone users’ social disposition, including factors of chronic loneliness, attachment style, and cultural orientation, is associated with their acceptance and awareness of anthropomorphism. The findings corroborate and add to the theory of sociality determinant of anthropomorphism, the computing technology continuum of perspective, and the CASA paradigm.