彩印SNS的用户亲密度算法

在彩印业务SNS用户亲密度模型中,用户的亲密度计算是核心问题。社交网络的核心价值就是再现用户现实人际关系,如今多种多样的社交网络服务中对于用户关系的展现大都是粗粒度的。本文以六度分割理论为理论基础,结合彩印业务的特点,对SNS用户关系建模分析,进行用户间的距离量化计算,展现SNS用户的亲密度,从而提高社交网络服务的业务扩展性,实现SNS用户价值。     

探析基于位置服务的SNS网站新发展

SNS网站通过博客、视频和图片分享等方式聚合并扩展用户的社交网络,满足用户的社交需求。本文以Foursquare为例分析了基于位置服务的移动SNS的特点和成功因素,对国内移动SNS产业链结构和未来发展做出初步判断。     

社交应用:SNS与微博成为应用枢纽

包括社交网络和微博在内的SNS应用已经成为广大网民不可或缺的日常网络应用之一,移动社交应用更成为移动互联网上的主要数据来源之一。在中国,SNS已经占据互联网浏览量的一半之多,并呈现出向移动网络迁移的增长态势。SNS具备实时社交功能,大幅刺激了移动网络数据使用量的增长,使得电信运营     

SNS网站与搜索引擎融合的可能性和策略探讨

凭借社交游戏驱动的SNS网站用户数量增长难以持续,开发平台成为SNS网站提升用户黏性的主要手段。在现有的SNS网站开发平台上,引入搜索引擎能避免用户因游戏娱乐软件使用过多而产生厌倦的问题,更能强化现实的社交网络。文章分析了SNS网站融合搜索引擎的可能性,总结了SNS积极引入搜索引擎的策略,以增加用户黏性,赚取巨大用户流量。     

中国电信SNS构想——百事群平台

本文论述了SNS的发展现状和商业模式,并针对中国电信的特点,阐明建设电信运营商自己的SNS的必要性,并提出了发挥中国电信通信能力优势的SNS社交网络应用平台技术方案,包括开放的功能架构和高可用性的系统架构.     

SNS2.0：标准能否制胜

随着天际网的正式推出．林峰也提出了自己对国内SNS（Social Networking Service网络社交平台）发展阶段的划分和SNS2．0的标准。但是，SNS2．0标准的提出能否改变国内SNS的产业格局呢？[编者按]     

基于FOAF的分布式移动SNS应用

为了实现SNS用户维护独立的社交网络,保证其社交网络关系不被完全暴露和人际关系资源不被完全挖掘,同时支持用户在多个系统间的统一身份认证,并有效解决现有SNS服务难以虚实结合的问题,本文基于FOAF提出了分布式移动SNS(DMSNS)应用的提供方法,并通过创新应用场景说明了DMSNS的实际意义。本文工作是对未来完全分布式的移动SNS的探索。     

SNS,运营商能分到一杯什么羹?

关注：移动社交网络 3G时代的到来和手机高速上网的实现,为移动社交网络带来了无限商机。凭借多年来积累的庞大用户资源,国内通信运营商也纷纷涉足SNS（社交网络）领域,中国移动的139.com和mspaces.net社区、中国电信的ChinaQ、中国联通的“新乐园”,给原本就热闹的SNS市场又加了一把火。     

我国SNS社交网站的盈利模式研究

本文在对我国SNS网站目前的发展现状和竞争格局分析的基础上,详细分析了其现有面向企业、面向用户和面向第三方的主要盈利模式。并提出我国SNS网站未来盈利方向将主要体现在与网游的联合运营、增加增值效应、扩展线下社交资源和移动SNS四大方面。在SNS网站持续流行的今天,本文的研究将对提升中国SNS网站的商业价值具有参考意义。     

移动互联网对用户流失的影响分析——以人人网为例

移动互联网的发展给传统互联网带来了巨大的冲击,导致了互联网商业模式的转变,同时也造成了大量传统互联网用户的流失。本文以典型的社交网络服务人人网为例,分析移动互联网对其所带来的用户流失,移动SNS是否吸引了新的用户资源,从用户的角度探究移动社交网络的发展趋势。     

一种基于信息流的社交网络安全本体模型

社交网站作为互联网的新兴应用,近年来发展迅速。以Facebook和人人网为代表的社交网站现在已经拥有数以百万计的活动用户,创造了一种新的生活方式。但是社交网络快速发展的同时也带来了新的安全问题,如垃圾信息、隐私泄露、身份盗用等。文中尝试用本体来描述社交网络中的信息流动,并提供一个能够识别垃圾信息发送者的自动化解决方案。     

A comparative study of KakaoStory and Facebook: Focusing on use patterns and use motives

Before global SNS services, such as Facebook and Twitter, were introduced in Korea, Cyworld monopolized the Korean SNS market. However, Cyworld was left behind because it maintained a closed system, which no longer satisfied users. KakaoTalk, a popular Korean mobile messaging application has allowed the messenger itself to become a platform for various services including SNS. KakaoStory began as a photo-based SNS service; by integrating with KakaoTalk’s profile pictures, it has become the most popular SNS in Korea. This study focuses on the usage patterns of SNS users to analyze how KakaoStory became one of the most popular SNSs in Korea. In particular, we have examined the differences in usage patterns between KakaoStory and Facebook, and the primary reasons why Korean users select one of these two social networking sites instead of the other. We conducted an exploratory comparison between KakaoStory and Facebook, specifically focusing on the usage patterns and motivations of both sets of users. We also analyzed how the different usage motivations linked to these two social media networks have influenced usage patterns.     

Instagram versus Snapchat: Self-expression and privacy concern on social media

With the increasing popularity of image-based social networking applications (apps), such as Snapchat and Instagram, social media users express multifaceted aspects of their self-concept online, while remaining concerned about privacy issues. This study investigates the determinants behind the choice to use a social networking site (SNS) platform and predicts that the type of self an individual wants to express through the platform and their level of privacy concerns will play an important role in this choice. A total of 547 SNS users completed an online survey. Expression of multiple aspects of the self – true, actual, and ideal self – and online privacy concerns were empirically tested as the key determinants of SNS platform choice. The findings show that the expression of true and actual self are significant determinants for using Snapchat as a primary SNS, whereas the expression of ideal self and greater privacy concerns are associated with active Instagram use. The authors discuss the implications of these findings and recommend future research.     

Incentive‐rewarding mechanism to stimulate activities in social networking services

We have developed an incentive‐rewarding mechanism that stimulates activities in social networking services (SNSs), including content uploading and link establishment. We particularly focus on changing the reward assignment ratio based on the different risks users perceive when uploading content with different privacy settings: public‐open and friend‐limited. Learning‐based simulation allowed us to observe that SNS activity, which we measured as the amount of browsed content within a certain period, can be controlled by a rewarding assignment ratio. We then analyzed how the amount of uploaded content and the increase of established links affect SNS activity. Results suggested that the optimal reward assignment ratio to maximize SNS activity changes depending on the total amount of available reward resources. Copyright © 2011 John Wiley & Sons, Ltd.     

How do uncertainty reduction strategies influence social networking site fan page visiting? Examining the role of uncertainty reduction strategies,loyalty and satisfaction in continuous visiting behavior

Nowadays, it is common for people to find product or service information from various information sources on social networking sites (SNS). Among many embedded communication tools in SNS, our study focuses on fan pages and page followers, highlighting their continuous visiting behavior to company fan pages in the context of Facebook. Based on uncertainty reduction theory, our study proposes a research model examining the relationship between uncertainty reduction strategies and continuous visiting behavior, mediated by the low level of uncertainty. In addition, we employ the perceived usefulness of postings on fan pages as a mediator between uncertainty and visiting behavior. Lastly, we adopt two moderating factors: SNS satisfaction and SNS loyalty. To test hypotheses, we analyzed survey data from 189 Facebook users who have subscribed to at least one fan page on Facebook using a partial least squares (PLS) method. We found that uncertainty reduction strategies are positively associated with a low level of uncertainty about information regarding products or services on fan pages. In addition, perceived usefulness of postings is significantly accounted for by the low level of uncertainty. Both the low level of uncertainty and usefulness of postings explain continuous visiting behavior jointly. Our research findings also revealed that SNS satisfaction and SNS loyalty have significant moderating effects on the relationships between the low level of uncertainty/perceived usefulness and continuous visiting behavior. Based on research findings, implications and limitations are discussed.     

Semantic Hashtag Relation Classification Using Co-occurrence Word Information

Wireless Personal Communications - Users using social networking service (SNS) may express their thoughts and feelings using simple hashtags. Hashtags are related to other hashtags and images that...     

Social networking in the aging context: Why older adults use or avoid Facebook

Despite a growing body of research about older adults’ use of social networking sites (SNS), scholars have not fully explored how this technology is meeting this group’s interactional and information-seeking needs. How do these older adults view this technology? What are their communication needs and expectations and why are they drawn to it? To address these questions and fill a gap in the literature, this study draws upon in-depth interviews with 46 older adults (average age: 80.4 years) about their perceptions of Facebook, which was the leading SNS at the time of writing. Analysis of interview data revealed six primary reasons for using Facebook (keeping in touch, sharing photos, social surveillance, responding to family member requests, convenient communication, curiosity) and six primary reasons for not using Facebook (privacy, need for media richness, preference for familiarity, triviality of communication, time commitment, frustration with site tools). Emergent findings hold implications for future research and SNS design.     

Patterns of motives for social network site use among sixth grade pupils in Taiwan

This study examined the profiles, gender, digital opportunities, and patterns of motives for using social networking sites (SNSs) among 401 sixth-grade pupils in Taiwan. A survey based on Aladwani’s GoToFB scale and a self-constructed questionnaire were employed to gather information on pupils’ SNS use motives and their usage frequency of Internet-accessible electronic devices. The results show that their primary motive of using SNSs was connecting with others. Significant differences were found in connecting, sharing, organizing, and monitoring between genders, and in connecting, sharing, relaxing, branding, monitoring, and expressing between pupils with different digital opportunities due to regional digital development. In addition, a two-stage cluster analysis yielded four distinct subgroups: highly motivated, less motivated, relaxed-oriented, and socially-oriented. They were varied not only in their motives of SNS use, but also in the usage frequency of Internet-accessible electronic devices.     

Gratifications of using Facebook,Twitter, Instagram,or Snapchat to follow brands: The moderating effect of social comparison,trust, tie strength,and network homophily on brand identification,brand engagement,brand commitment,and membership intention

Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their influence on brand community-related outcomes. Results (N = 297) indicated Snapchat users scored highest for passing time, sharing problems, and improving social knowledge, while Instagram users scored highest for showing affection, following fashion, and demonstrating sociability. Twitter users had highest brand community identification and membership intention, while Instagram users had highest brand community engagement and commitment. Attention to social comparison, SNS trust, tie strength, and homophily also significantly moderated the relationship between frequent use of each SNS to follow brands, and brand community-related outcomes. Implications for future research on SNS users’ goal-directed consumption behaviors are discussed.