Level of initial attitude, active rehearsal, and instructional set as factors in attitude change.

2experiments are reported in which Ss having extremely favorable, favorable, and neutral attitudes toward the church were induced to read an antichurch essay to 6 listeners of their choice outside the laboratory. ? of the Ss in each predisposition group were told that their own attitudes might be influenced as a result of the experience. Both those Ss who were "favorable" toward the church and those who were "neutral" became significantly less prochurch as measured by posttesting with the attitude scale. The extremely prochurch Ss were not significantly influenced by this mode of persuasion. Instructional set did not produce any significant differences in susceptibility of Ss in any of the groups to the compliance experience. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Effects of public and private self-consciousness on the public expression of personal beliefs.

Examined the joint effects of private and public self-consciousness (SC) on attitudinal consistency. 113 male undergraduates (categorized as high and low private and high and low public SC) reported their own attitudes toward punishment. Later, each S was asked to write an essay in which he restated his attitude. Immediately prior to writing the essay, S learned that he would also be discussing his opinion with either a partner who held an attitude opposite to his own or a partner whose attitude was unknown. As predicted, the attitudes expressed in the essays of high public SC Ss were more moderate than those expressed by low public SC Ss. One effect of this moderation strategy was to lower the correlation between privately held and publicly expressed beliefs among Ss high in public SC. In contrast, attitudinal consistency was substantial among Ss who were low in public and high in private SC. (14 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Physiological arousal, dissonance, and attitude change: Evidence for a dissonance-arousal link and a "Don't remind me" effect.

Two experiments, with 80 undergraduates, replicated and extended research by R. T. Croyle and J. Cooper (see record 1984-11595-001) indicating that cognitive dissonance involves physiological arousal. In Exp I, Ss wrote counterattitudinal essays under conditions of high or low choice and, to assess arousal effects owing to effort, with or without a list of arguments provided by the experimenter. In high-choice conditions only and regardless of effort, Ss showed both arousal (heightened galvanic skin response) and attitude change. Arousal, however, did not decline following attitude change. The more effortful task (no arguments provided) produced increased arousal but not greater attitude change. In Exp II, the opportunity to change one's attitude following a freely chosen counterattitudinal essay was manipulated. As in Exp I, arousal increased following the essay but did not decline following a postessay attitude change opportunity. When Ss were not given an attitude change opportunity, however, arousal did decline. It is suggested that if dissonance is a drive state, drive reduction typically may be accomplished through gradual cognitive change or forgetting. (47 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Cognitive dissonance in an intergroup context.

42 student members of a campus group supporting Ronald Reagan in the 1980 presidential election participated in a study of the effects of group membership on dissonance reduction. In a 2?×?2 factorial design, half of the Ss were asked to write arguments contrary to their attitudes, whereas the other half were required to write such arguments. Half of the Ss were then asked to advocate a position that was counter to the attitude that defined their membership in the group. The other half produced arguments that were counter to attitudes relevant to but not definitional of group membership. It was predicted that attitude change would be used as a way to reduce dissonance only by those Ss who freely wrote arguments counter to nondefinitional attitudes. Attitude change was not possible, however, for Ss who freely produced arguments counter to a definitional attitude; these Ss were expected to misattribute their arousal to the existence of a competing out-group and to reduce their dissonance by derogating that group. Results supported these predictions. The importance of group membership in affecting attitude change is discussed. (10 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Affective-cognitive consistency and thought-induced attitude polarization.

70 undergraduates whose preexperimental attitudes toward either capital punishment or censorship were identified as either high or low in affective-cognitive consistency wrote 2 essays, one on the topic for which consistency had been assessed (relevant essay) and the other on the unassessed topic (distractor essay). Findings indicate that in accord with the hypothesis that thought-induced attitude polarization requires the presence of a well-developed knowledge structure, high-consistency Ss evidenced greater polarization than low-consistency Ss only on the relevant topic after writing the relevant essay. Content analyses of Ss' relevant essays supported A. Tesser's (1978) ideas regarding mediation: High (vs low) consistency Ss expressed a greater proportion of cognitions that were evaluatively consistent with their prior affect toward the attitude object and a smaller proportion of evaluatively inconsistent and neutral cognitions. High-consistency Ss evidenced a greater tendency to assimilate discrepant information by generating refutational thoughts that discredited or minimized the importance of inconsistent information than did low-consistency Ss. (22 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Self-advocacy and self-esteem.

Explored the utility of treating self-esteem as an attitude that might be vulnerable to the same kinds of experimental manipulations usually directed at more traditional, less consequential attitudinal issues. Within an attitudinal advocacy paradigm, 109 undergraduates wrote 3 essays either about their personality attributes or about social propositions. Half the Ss writing on each of these topics were told to advocate a positive position (i.e., self-laudatory or proposition supporting) in their essays. The remaining Ss, although induced to advocate positive positions, were led to believe that they could elect to write negative (self-deprecatory or issue-opposing) essays. As anticipated, Ss who wrote the self-laudatory essays subsequently rated themselves more favorably than did Ss who wrote in support of social propositions. The latter Ss showed a corresponding advocacy effect with regard to the social proposition that they had espoused. The manipulation of perceived choice did not influence the magnitude of the advocacy effect. The results are regarded as encouraging with respect to the application of laboratory-derived attitude change procedures to issues of high personal relevance and clinical importance. (24 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Presence versus absence of others: The effect on verbally expressed attitudes toward the disabled.

Tested the hypothesis that individuals express more favorable attitudes toward the disabled when in the presence of others than when alone. 36 students in a graduate rehabilitation course completed a 7-point rating scale pretest concerning 5 rehabilitation concepts, and adjective pairs were developed following the semantic differential model of C. E. Osgood et al (1957). Ss then viewed a film about meeting a blind person, following which they heard a presentation by and interacted with a blind model. Ss were randomly assigned to either individual or group conditions. Individual Ss again completed the 7-point rating scale in isolation. Ss in the groups discussed the film and the presentation together for 15 min before completing the posttest. All Ss were retested at 30-day follow-up. Results fail to reveal differences between conditions; however, Ss in both conditions demonstrated a significant shift in their attitudes toward blind persons. It is suggested that while the presence or absence of others did not contribute to an attitude change, the specificity of the attitude change strategy may bring about attitude change. (9 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Compliance and attitude change under conditions of differential social reinforcement.

12 Ss known to have positive attitudes toward the church, as measured by a modification of Thurstone's scale, were induced to read a strongly antichurch essay before 3-person audiences. Unknown to any of the Ss, 4 speakers addressed prochurch listeners, 4 read the speech to neutral groups, and 4 faced audiences composed of antichurch individuals. All of the groups then discussed the communication for 12 min. The speakers as a group showed a change in attitude toward the church consistent with the position taken by the comunication. This change toward a less favorable stand was found to come principally from those speakers who had discussed the speech with individuals who were either neutral or negatively disposed toward the church. The results are interpreted as supporting a reinforcement theory of attitude change in an induced compliance situation. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance arousal: Physiological evidence.

Two studies examined whether cognitive dissonance is accompanied by physiological arousal. In Exp I, a standard induced-compliance paradigm was replicated and found to produce the expected pattern of attitude change in 30 male undergraduates. In Exp II, physiological recordings were obtained from 30 additional male undergraduates within the same paradigm. Ss who wrote counterattitudinal essays under high-choice conditions displayed significantly more nonspecific skin conductance responses than other Ss, but they did not change their attitudes. Results support dissonance as an arousal process. Results also indicate that the Ss misattributed their arousal to the physiological recording device. Findings are discussed in terms of dissonance theory, misattribution phenomena, and social psychophysiological research methods. (38 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Assessing the structure of prejudicial attitudes: The case of attitudes toward homosexuals.

Two studies assessed the structure of attitudes toward homosexuals. In Study 1, Ss completed measures of stereotypes, symbolic beliefs, and affective associates as well as attitudes toward homosexuals. They also completed the right-wing authoritarianism (RWA) scale. The results reveal that (1) stereotypes did not provide a complete representation of attitudes, (2) RWA was negatively correlated with attitudes toward homosexuals, (3) the relative importance of the predictor variables differed for high and low RWA Ss, and (4) the 3 predictors accounted for more variance in the attitudes of low RWA than of high RWA Ss. Study 2 also included measures of past experiences and perceived value dissimilarity. Results revealed that past experiences significantly added to the prediction of attitudes only for high RWA Ss and that much of the RWA–attitude relation was accounted for by the consideration of symbolic beliefs and perceived value dissimilarity. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Attitude change and justification for compliance.

"This experiment has tentatively illustrated some of the processes involved in creating and reducing psychological dissonance and the implications of such dissonance for attitude change in compliance situations. It was hypothesized that increased justification for taking an opinion position discrepant from one's private opinion would lead to decreased dissonance and therefore decreased attitude change toward the discrepant position. Ss were asked to write an essay taking a stand opposite to their initial opinion on a given issue. One group of Ss was then given a number of reasons for compliance with the request (high justification condition). For another group (low justification condition) Ss were given no detailed justification for writing the essay. Attitude change was determined from a postexperimental questionnaire… . Attitude change tended to be greater where manipulated (and perceived) justification was least." From Psyc Abstracts 36:01:1GD76C. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Self-discrepancies and emotional vulnerability: How magnitude, accessibility, and type of discrepancy influence affect.

Two studies with 129 undergraduates examined whether the type of emotional change experienced by individuals is influenced by the magnitude and accessibility of the different types of self-discrepancies they possess. In both studies, Ss filled out a measure of self-discrepancy a few weeks prior to the experimental session. Ss were asked to list up to 10 attributes each for their actual self, their ideal self (their own or others' hopes and goals for them), and their ought self (their own or others' beliefs about their duty and obligations). In Study 1, Ss asked to imagine a positive or negative event who had a predominant actual–ideal discrepancy felt more dejected on a mood measure and wrote more slowly on a writing-speed task in the negative event condition than in the positive event condition. Ss with a predominant actual–ought discrepancy felt more agitated and wrote more quickly in the negative event condition. In Study 2, Ss high or low in both kinds of discrepancies were either asked to discuss their own and their parents' hopes and goals for them (ideal priming) or asked to discuss their own and their parents' beliefs concerning their duty and obligations (ought priming). For high-discrepancy Ss, ideal priming increased their dejection, whereas ought priming increased their agitation. (59 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Attitude change as a function of changes in belief and the evaluative aspect of belief.

Tested the hypothesis that the attitudes of 50 undergraduates could be changed through manipulation of their beliefs and the evaluative aspect of their beliefs. Both manipulations were successful. The belief manipulation produced positive attitude change in Ss whose initial attitudes were relatively negative (p     

Dissonance and humor: Evidence for the undifferentiated nature of dissonance arousal.

33 undergraduates were committed to performing a counterattitudinal behavior under conditions of high or low choice. Thereafter, the order of presentation of two potential sources of arousal was manipulated. Some Ss first watched and rated a cartoon and then completed a posttreatment attitude measure. Other Ss first completed the attitude measure and then viewed the cartoon. It was thought that the presentation of the attitude measure first would lead Ss to attribute any arousal they might be experiencing to their counterattitudinal behavior and hence to change their attitudes. Analogously, presentation of the cartoon first was predicted to foster an interpretation of any arousal as a humorous reaction to the cartoon. The attitude and humor ratings of high-choice Ss were more affected by the order manipulation than the ratings of low-choice Ss. It is suggested that the arousal created by an induced compliance manipulation may be a general and undifferentiated state that can be attributed to any plausible source. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The attitude polarization phenomenon: Role of response measure, attitude extremity, and behavioral consequences of reported attitude change.

Four studies examined the generality of attitude polarization (C. G. Lord et al, 1979). Biased assimilation of essays on 2 controversial issues was substantial and correlated with reported attitude change. Polarization was observed for reported attitude change on capital punishment and generally stronger in Ss with extreme than moderate attitudes. Polarization was not indicated in a pre–post measurement design. For affirmative action, reported polarization was not observed. The hypothesis that Ss reporting polarization would subsequently write particularly strong essays was not supported, although those reporting depolarization wrote relatively weak essays. The results suggest the relevance of individual differences in reported attitude change but do not confirm the powerful inferences frequently drawn regarding the pervasive, undesirable consequences of self-reported attitude polarization. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Self-persuasion and self-presentation as mediators of anticipatory attitude change.

Three experiments with 197 undergraduates determined when anticipatory attitude change occurs via self-persuasion or self-presentation and identified the implications for attitude persistence of a shift by either process. In Exp I, Ss' thoughts and attitudes were assessed while they expected either a counterattitudinal or a proattitudinal message. Ss generated thoughts and reported attitudes consistent with the direction of the anticipated message, even though their responses were anonymous. In the final 2 experiments, the publicness of Ss' attitudes was varied to examine the impact of self-presentational concerns on thoughts and attitudes. In Exp II, Ss in the private condition spontaneously generated more thoughts relevant to the anticipated counterattitudinal message than did Ss in the public condition. In Exp III, some Ss were told that the anticipated counterattitudinal message was not forthcoming. When the message was canceled in the public condition, Ss failed to show an anticipatory shift in attitude; in the private condition, however, anticipatory attitude change was obtained. It is concluded that when self-presentation concerns are manifest, temporary changes in attitude occur in response to these concerns. In contrast, when pressures to self-present are low, anticipatory changes reflect genuine shifts in attitude resulting from an active consideration of the merits of the counterattitudinal position. (25 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Between a rock and a hard place: Self-concept regulating and communicative properties of distancing behaviors.

Investigated 2 properties of distancing behaviors—a class of deliberate and inadvertent behaviors that insulate persons from the consequences of negative self-discrepant behavior and signal that they should not be associated with that behavior. In Phase 1, high-choice Ss in a multiple audience variation of the induced compliance paradigm who read counterattitudinal essays on affirmative action in the presence of a Black woman did not show typical dissonance-induced attitude change. Phase 2 found that this absence of attitude change was significantly related to the extent to which Ss distanced themselves from their essays before reading them. In Phase 3, distancing behaviors also served as discounting cues for naive observers and were significantly related to their ratings of Ss' attitudes. These results are discussed in terms of the self-regulatory and communicative roles of distancing behaviors in social interaction. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Encoding and external-storage effects on writing processes.

Across 4 experiments, undergraduate students viewed a 19-min videotape lecture about types of creativity and then wrote a compare-and-contrast essay for 25 min. In Exps 1 (immediate writing) and 2 (delayed writing), Ss either listened or took notes under 1 of 3 note-taking formats and then wrote with or without notes. In both experiments, Ss writing from their own notes (encoding plus external storage) composed more organized and lengthier essays than Ss writing without their notes (encoding only). Exps 3 and 4 examined the external-storage effect separately from the encoding effect. In delayed writing (Exp 4), Ss composing from provided notes wrote lengthier essays than Ss composing without notes. Results support the effects of external storage and encoding plus external storage on writing processes. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Moral reasoning and attitudes toward capital punishment.

Addressed 3 aspects of L. Kohlberg's (1981, 1984) theory of moral development, specifically the relationship between (1) levels of moral reasoning used to support opposing positions on a moral problem (the structure issue); (2) moral stage, conceptual complexity, and attitudes about capital punishment (the form/content issue); and (3) moral orientations and attitudes about capital punishment (the orientation/content issue). A sample of 72 students (aged 17–45 yrs) completed a paragraph completion test (assessing conceptual complexity), wrote an essay on capital punishment (assessing moral stage and orientations), and responded to a capital punishment questionnaire (assessing attitudes). Results indicate that Ss at higher moral stages were increasingly complex and tended to oppose capital punishment. Ss did not always use higher moral reasoning to substantiate their own position on capital punishment; rather they used higher reasoning to oppose capital punishment. Also, Ss expressed considerations reflecting different orientations when supporting opposite positions on this moral problem. (19 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Personality and attitude-activism correspondence.

Studied personality variables as predictors of activism when the contribution of attitude was partialed out. Critical evaluation of earlier studies suggested 2 methodological improvements. First, a multiple-act criterion of activism was used. Second, sex differences were examined. Additionally, a relatively large (448 Ss) and primarily nonstudent sample was employed. Attitudes and activism regarding abortion constituted the focus of inquiry. Initial analyses indicated high overall levels of relationship between attitudes and reported activism. Women showed a higher attitude–activism correlation than men, and respondents with an anti-abortion attitude showed a higher correlation than those with a pro-abortion attitude. On the personality measures (Rotter's Internal–External Locus of Control Scale, California Psychological Inventory, and the Adjective Check List), Ss ranking high in activism after the effects of attitude were partialed out were found to be more dominant, self-confident, energetic, and effective in using their capabilities than Ss who had engaged in less activism than expected from their attitudes. Internal locus of control in the political realm was also related to higher levels of residual activism. The personality correlates of residual activism were similar in males and females and in Ss having favorable and unfavorable attitudes toward abortion. (PsycINFO Database Record (c) 2010 APA, all rights reserved)