女性护肤品容器设计与年轻消费者感性认知研究

为了解年轻消费者对女性护肤品容器设计的感性认知,基于感性工学的方法,以中国大学生和年轻白领为目标人群问卷调查。通过对15个统一品牌商标处理的女性护肤品容器的感性评价数据进行主成分分析和意象尺度法分析,可知大学生人群选购女性护肤品时最看重年轻与时尚感,追求物美价廉,而年轻白领人群最看重涂抹感,追求柔美气质与高品质。同时观察到护肤品容器不同色彩、造型和材质特性对消费者感知的影响,从而提供设计指导。     

感性工学在包装设计中的可行性研究

目的以感性工学的方法,分析包装设计中的感性因素,了解用户通过产品包装对商品的心理感知和需求。方法以实际应用的角度,分析感性工学的原理和技术在包装设计过程中的可操作性。结论在包装设计的流程中,运用感性工学的手段和模型,可以为企业和设计师设计出符合用户感性需要的产品包装提供参考,提升设计效能。     

消费者对中式风格化妆品包装的认知现状及差异分析

正1.引言中国化妆品包装设计从民国时期开始萌生。近几年中国本土化妆品品牌崛起趋势明显~([1]),这些品牌普遍使用的中式风格的包装设计,强调国产化妆品牌的身份,引导消费者去发现品牌底蕴和文化内涵,成功打造了东方美学代表品牌的形象。包装除表达商品的属性和消费者渴望的审美需求外,创造差异、表达文化内涵也是包装设计的重要诉求点~([2])。因此通过研究女性消费者心理,了解女性消费习惯、消费方式及消费结构,来感知不同预算消费者对于中式风格包装的差异性。     

面向年轻女性用户的汽车导航界面情感意象设计研究

目的 提高年轻女性驾驶员对汽车导航界面的情感体验满意度,促进年轻女性用户汽车消费意愿的增长。方法 首先采用SD语义差异法建立导航界面典型性样本与感性意象词汇的语义映射关系,其次使用量表法,从布局、色彩、表现和体验四方面获取年轻女性感性意象信息,并建立评价尺度图,进而结合情感层次理论对上述感性要素进行类型划分。结果 提出面向年轻女性需求的汽车导航界面情感化设计策略,得出多级量化目标作为设计策略分析的来源和依据,并通过设计实践和设计评估验证了该方法的可行性。结论 将感性意象设计与情感化设计相结合的方法能够更加准确有效地剖析年轻女性对汽车导航界面的情感偏好,为面向性别需求差异性的情感体验研究提供了可借鉴的思路与方法。     

包装图文的精准化设计方法研究

目的更准确地把握包装设计中的感性信息,提高包装设计的针对性与产品定位的精准性,降低能耗,促进我国包装工业的发展。方法通过分析感性工学的概念与内涵,采取感性工学中语意差异分析与阶层类别分析等情感量化的方法进行实验,并以手机包装为例,应用精准化设计的方法,精确得出图文的种类及其组合方式。结论精准化设计方法是建立在消费者共同认知的基础上的一种实用技术,据此设计出来的包装可得到消费者的普遍认可,在包装工业的发展和产品市场的推广方面将发挥巨大的作用。     

女性电动牙刷质感意象认知与设计

目的 基于感性工学理论,研究女性电动牙刷用户的感性认知,以及其与女性电动牙刷质感设计要素的映射关系。方法 分析现有女性电动牙刷中优秀的CMF设计案例,提出一种新的描述女性电动牙刷质感设计的方法,其次用语义差分法量化女性电动牙刷的感性意象,利用因子分析获得影响消费者的关键意象,通过多元线性回归找到女性电动牙刷质感设计要素与用户感性认知之间的关系。结论 通过感性工学量化用户的感性认知,构建出女性电动牙刷感性意象空间,以机身颜色、表面纹理、表面光泽度3个维度及其所属维度内多个设计要素,来构建女性电动牙刷质感空间,利用回归分析找到女性电动牙刷感性意象空间与质感空间的映射关系,为新产品研发提供客观的参考。     

卷烟包装结构设计要素与感性意象关系模型研究

目的研究卷烟包装结构设计要素与感性意象之间的关系,使设计师在进行包装结构设计时能更好地把握包装结构的设计要素。方法运用感性工学中的语义差异法,调查消费者的感性意象,利用多元线性回归分析方法建立包装结构设计要素与感性意象之间的关系模型,对所建模型进行诊断和检验。结论此模型可拟合二者的关系,可用于评价包装结构设计的感性意象。     

基于用户共情的旅游产品包装设计

目的 针对目前旅游产品包装中未能充分重视及满足用户情感诉求等问题,从用户的视角出发,探索用户共情在旅游产品包装设计中的具体应用,以此提升旅游产品的情感价值和市场经济价值。方法利用诺曼情感层次法,对用户共情在包装设计中的应用方式进行分析,通过文本数据挖掘提取设计所需的文化元素,运用KJ法、语意差分法、SPSS分析等方法提取出影响包装设计的主要感性词汇。根据文化元素和感性词汇完成方案设计,并结合Likert量表进行方案评价。结果 通过碧潭飘雪茶叶包装设计案例,验证了基于用户共情的包装设计方法的可行性。结论 基于用户共情的包装设计方法,是一种充分利用用户感性需求及文化认知来指导设计实践的方法,能够有效适应消费者对旅游产品包装的情感诉求和体验需要。     

基于情感体验的女性化妆品包装设计研究

随着我国经济持续增长和居民消费水平不断提升,化妆品行业迎来了黄金时代。女性对于化妆品包装的诉求并不局限于物质匮乏时期的简单容器,而是追求更高层面的美感、趣味、情感体验等。因此,设计符合女性消费者心理需求的化妆品包装是企业提升品牌价值最有效的方法。本文从消费者心理出发,探索如何设计给女性消费者带来愉悦情感体验的化妆品包装。     

品牌产品包装的创意要素研究

目的探讨感性消费时代品牌产品包装的创意理念和创意要素。方法以典型的品牌产品为研究对象,分析感性消费时代消费者的心理需求。综合分析文化创意产业的发展、品牌产品的市场竞争、消费者感性心理的转变等因素,确定品牌产品包装设计的创意主题、创意造型、创意图形和创意色彩。通过KISSES巧克力的创意包装设计,诠释品牌包装与创意要素间的联系。结论创意主题是品牌包装的灵魂。创意造型的立体化表达和创意图形的具象化表达能给三维空间带来视觉冲击,能快速地吸引消费者对品牌的注意并形成品牌识别效应。充满视觉享受的创意色彩能使消费者对品牌产生信任、认同、亲切等情绪。品牌产品的创意包装应满足消费者的审美需求,表达消费者的情感心声,激起其购买或重复购买的欲望。     

Insertion of triangulated surfaces into a meccano tetrahedral discretization by means of mesh refinement and optimization procedures

In this paper, we present a new method for inserting several triangulated surfaces into an existing tetrahedral mesh generated by the meccano method. The result is a conformal mesh where each inserted surface is approximated by a set of faces of the final tetrahedral mesh. First, the tetrahedral mesh is refined around the inserted surfaces to capture their geometric features. Second, each immersed surface is approximated by a set of faces from the tetrahedral mesh. Third, following a novel approach, the nodes of the approximated surfaces are mapped to the corresponding immersed surface. Fourth, we untangle and smooth the mesh by optimizing a regularized shape distortion measure for tetrahedral elements in which we move all the nodes of the mesh, restricting the movement of the edge and surface nodes along the corresponding entity they belong to. The refining process allows approximating the immersed surface for any initial meccano tetrahedral mesh. Moreover, the proposed projection method avoids computational expensive geometric projections. Finally, the applied simultaneous untangling and smoothing process delivers a high‐quality mesh and ensures that the immersed surfaces are interpolated. Several examples are presented to assess the properties of the proposed method.     

Certification Institutions Expected to Update and Transfer Information on Present Standards

Standards are the basis for production enterprises to organize production, ex-factory inspection, trade (delivery) and technical exchanges, product certification, quality arbitration and supervision.……     

Flow calorimeter for enthalpy increment measurements on condensed gases

A flow calorimeter for enthalpy increment measurements on condensed gases is presented. A better knowledge of the properties of the liquefied natural gas is needed, and therefore a liquid loop has been designed for our flow calorimeter. The fluid loop in the calorimeter is designed in order to avoid the two-phase region, since two phases would give compositional disturbances in the measurements. The avoidance of the two-phase region is made possible by increasing the pressure of the test fluid after the measurement section, then heating the fluid at super-critical pressure past the critical point. Finally, the fluid is throttled to the low-pressure gas state at the inlet condition of the compressor that circulates the fluid. To perform the pressure increase, a new cryogenic pump has been designed. To evaluate the new equipment, measurements were taken on liquid ethane over the temperature range 146–256 K at pressure between 0.9 and 5.1 MPa.     

Refrigerators Enter a New Era of Health Preservation Frestech initiates the establishment of China's first standard for household sterilization refrigerators

On November 30, 2007, the China Association for Standardization (CAS) held a press conference at Beijing Diaoyutai State Guest House. Leaders from the China Household Electric Appliance Research Institute, the China Household Electric Appliance Association, and the China Consumers' Association attended and made speeches.……     

Optimum-Simulation von Ernteprozessen

Zusammenfassung Bei der Gestaltung von Ernteprozessen — beispielsweise des Prozesses Mähdrusch, Körnertransport und -abnahme — als transportverbundene Fließarbeitsverfahren mit mindestens zwei verschiedenen Arbeitsmitteln gibt es einen großen Optimierungsspielraum. Solche Prozesse sind mehrstufige Bedienungsprozesse mit gemischter Anordnung der Bedienungseinrichtungen. Außerdem besitzen sie stark ausgeprägte räumliche Aspekte. Es wird vor allem gezeigt, welche Merkmale solcher Prozesse in Simulationsmodellen abgebildet sein müssen, welche Zielgrößen in Abhängigkeit von welchen Einflußgrößen unter Berücksichtigung welcher Prozeßbedingungen ermittelt werden sollten und wie der Bewertungsprozeß zur Ermittlung der gewünschten Informationen gestaltet werden muß.     

A study of centrifugal cast high boron high speed steel

In the present study a high‐boron high speed steel (HSS) roll material was designed. Many expensive alloy elements have been substituted by cheap boron alloy, and high‐boron high speed steel roll has been manufactured by centrifugal casting method. The microstructures, mechanical properties and wear resistance of centrifugal casting high‐boron high speed steel roll have been investigated by optical microscopy (OM), scanning electron microscopy (SEM), and X‐ray diffraction (XRD) analysis, hardness test, impact test and wear test. The results indicated that the solidification microstructures of high‐boron high speed steel roll consisted of M₂(B,C), (W,Mo)₂(B,C), M₃(B,C), M₂₃(B,C)₆ type borocarbides and martensite, a small amount of retained austenite. Borocarbides were continuously distributed over the grain boundary. After quenching from 1050 °C, local broken network appeared in partial borocarbides, and fine secondary borocarbide precipitated from the matrix. After tempering from 525 °C, the amount of precipitated borocarbide increased significantly. After heat treatment, the hardness of high‐boron high speed steel roll excelled 60 HRC, and its impact toughness excelled 8.0 J/cm². The single groove steel rolling amount of high‐boron high speed steel rolls increases by 500% than that of bainite cast iron roll, when the rolls are used in K₁ mill housing of bar mill.     

Thixotropy of Systems with Shear Thinning and Plastic Flow Behavior

The definition of the thixotropy is a decrease in viscosity with time in shear and a subsequent recovery of viscosity after the shear deformation is removed.We ...     

Brainstorming for ISO Strategy 2016-2020

正Responding to ISO’s appeal for survey for the to-be-developed ISO Strategy Plan for 2016-2020,SAC hosted a special workshop over the needs and comments of various fi elds on June 8 in Beijing.The workshop was attended by ISO President-elect and Ansteel General Manager Zhang Xiaogang,SAC Vice-Administrator Yu Xinli,and 30 experts from     

CNAS Passes APLAC's PTP Review

正The review group of Asia Pacific Laboratory Accreditation Cooperation(APLAC)carried out a 4-day peer review of the proficiency testing provider(PTP)for China National Accreditation Service for Conformity Assessment(CNAS)from July 28 to 31,2014.CNAS passed the PTP review with excellent performance.Two senior peer reviewers of APLAC made a comprehensive,rigorous and detailed review of CNAS’s PTP accreditation activities,and made the on-spot inspection of the review groups in Shanghai and Shenzhen respectively.