Supporting user participation design using a fuzzy analytic hierarchy process approach

There are three fundamental problems that may occur in the process of user participation design: first, the participants/users may not be able to express their requirements clearly; second, they have little knowledge about design; and third, they are generally unfamiliar with the software that designers use. Based on this understanding, a method that considers design rationale is proposed in this work to support the process of user participation design. In addressing the user participation process, a fuzzy analytic hierarchy process (AHP) approach is applied to grasp people's ideas, in the initial design phase. A case study on creating house layout design is employed to illustrate the proposed approach. In this regard, to help participants/users create layout designs, it is proposed that a 3D generative system is used, which integrates navigational concepts, direct manipulation, and the design rationale theory. In a nutshell, this research proposes a system to implement a design rational model and improve design communication in the user participation process. To demonstrate the effectiveness of the proposed prototype system, a user test is performed and we put forward some findings and research questions for further research and industry practices.     

Exploring the effect of user engagement in online brand communities: Evidence from Twitter

Social media such as forums, blogs and microblogs has been increasingly used for public information sharing and opinions exchange nowadays. It has changed the way how online community interacts and somehow has led to a new trend of engagement for online retailers especially on microblogging websites such as Twitter. In this study, we investigated the impact of online retailers' engagement with the online brand communities on users' perception of brand image and service. Firstly, we analysed the overall sentiment trends of different brands and the patterns of engagement between companies and customers using the collected tweets posted on a popular social media platform, Twitter. Then, we studied how different types of engagements affect customer sentiments. Our analysis shows that engagement has an effect on sentiments that associate with brand image, perception and customer service of the online retailers. Our findings indicate that the level, length, type and attitude of retailers' engagement with social media users have a significant impact on their sentiments. Based on our results, we derived several important managerial and practical implications.     

Protecting data: a fuzzy approach

Privacy issues represent a longstanding problem nowadays. Measures such as k-anonymity, l-diversity and t-closeness are among the most used ways to protect released data. This work proposes to extend these three measures when the data are protected using fuzzy sets instead of intervals or representative elements. The proposed approach is then tested using Energy Information Authority data set and different fuzzy partition methods. Results shows an improvement in protecting data when data are encoded using fuzzy sets.     

On the efficiency of user identification: a system-based approach

In the Internet era, users’ fundamental privacy and anonymity rights have received significant research and regulatory attention. This is not only a result of the exponential growth of data that users generate when accomplishing their daily task by means of computing devices with advanced capabilities, but also because of inherent data properties that allow them to be linked with a real or soft identity. Service providers exploit these facts for user monitoring and identification, albeit impacting users’ anonymity, based mainly on personal identifiable information or on sensors that generate unique data to provide personalized services. In this paper, we report on the feasibility of user identification using general system features like memory, CPU and network data, as provided by the underlying operating system. We provide a general framework based on supervised machine learning algorithms both for distinguishing users and informing them about their anonymity exposure. We conduct a series of experiments to collect trial datasets for users’ engagement on a shared computing platform. We evaluate various well-known classifiers in terms of their effectiveness in distinguishing users, and we perform a sensitivity analysis of their configuration setup to discover optimal settings under diverse conditions. Furthermore, we examine the bounds of sampling data to eliminate the chances of user identification and thus promote anonymity. Overall results show that under certain configurations users’ anonymity can be preserved, while in other cases users’ identification can be inferred with high accuracy, without relying on personal identifiable information.     

Product selection in Internet business: a fuzzy approach

In this paper, we propose a methodology which helps customers buy products through the Internet. This procedure takes into account the customer's level of desire in the product attributes, which are normally fuzzy, or in linguistically defined terms. The concept of fuzzy number will be used to measure the degree of similarities of the available products to that of the customer's requirements. The degrees of similarities so obtained over all the attributes give rise to the fuzzy probabilities and hence the fuzzy expected values of availing a product on the Internet as per the customer's requirement. Attribute‐wise the fuzzy expected values are compared with those of the available products on the Internet and the product that is closest to the customer's preference is selected as the best product. The multi‐attribute weighted average method is used here to evaluate and hence to select the best product.     

Towards a guide for engineering the collective behaviour of a MAS

The objective of the work undertaken here is to endow an agent-oriented methodology with a semi-automatic tool for helping designers when drawing up the agents composing an adaptive multi-agent system (AMAS). This tool acts as a guide for enabling designers to influence the emergent global behaviour of an AMAS by acting on the local behaviour of its cooperative agents. The preliminary approach proposed in this article can be seen as a feasibility study aiming at developing a textual guide by considering the principles of the AMAS theory. Simulation of the behaviour of healthy and cancerous cells is used as a base for this study.     

Analyzing user requirements by use cases: a goal-driven approach

The purpose of requirements engineering is to elicit and evaluate necessary and valuable user needs. Current use-case approaches to requirements acquisition inadequately support use-case formalization and nonfunctional requirements. Based on industry trends and research, the authors have developed a method to structure use-case models with goals. They use a simple meeting planner system to illustrate the benefits of this new approach     

A multidimensional approach for detecting irony in Twitter

Irony is a pervasive aspect of many online texts, one made all the more difficult by the absence of face-to-face contact and vocal intonation. As our media increasingly become more social, the problem of irony detection will become even more pressing. We describe here a set of textual features for recognizing irony at a linguistic level, especially in short texts created via social media such as Twitter postings or “tweets”. Our experiments concern four freely available data sets that were retrieved from Twitter using content words (e.g. “Toyota”) and user-generated tags (e.g. “#irony”). We construct a new model of irony detection that is assessed along two dimensions: representativeness and relevance. Initial results are largely positive, and provide valuable insights into the figurative issues facing tasks such as sentiment analysis, assessment of online reputations, or decision making.     

Smart graphics: a new approach to meeting user needs

A convergence of computer graphics and other technologies such as artificial intelligence is leading to the development of smart graphics, which recognize application requirements, user characteristics, host-machine capabilities, and target usage, and adapt themselves accordingly. These new, dynamic capabilities extend the utility of computer graphics across a broad range of uses and potential applications. They may also engender the creation of new applications. For example, smart-graphics bar charts could change in accordance with fluctuating stock-market conditions. Developers could use smart graphics to customize GUIs and thus make them more useful. In addition, the technology has the potential to revolutionize graphics use in training, simulation, business productivity, and other applications     

An alternative approach to fuzzy control charts: Direct fuzzy approach

The major contribution of fuzzy set theory lies in its capability of representing vague data. Fuzzy logic offers a systematic base to deal with situations, which are ambiguous or not well defined. In the literature, there exist few papers on fuzzy control charts, which use defuzziffication methods in the early steps of their algorithms. The use of defuzziffication methods in the early steps of the algorithm makes it too similar to the classical analysis. Linguistic data in those works are transformed into numeric values before control limits are calculated. Thus both control limits as well as sample values become numeric. In this paper, some contributions to fuzzy control charts based on fuzzy transformation methods are made by the use of α-cut to provide the ability of determining the tightness of the inspection: the higher the value of α the tighter inspection. A new alternative approach “Direct Fuzzy Approach (DFA)” is also developed in this paper. In contrast to the existing fuzzy control charts, the proposed approach is quite different in the sense it does not require the use of the defuzziffication. This prevents the loss of information included by the samples. It directly compares the linguistic data in fuzzy space without making any transformation. We use some numeric examples to illustrate the performance of the method and interpret its results.     

Honey bees find the shortest path: a collective flow-mediated approach

Artificial Life and Robotics - Honey bees (Apis mellifera L.) are social insects that makes frequent use of volatile pheromone signals to collectively navigate unpredictable and unknown...     

A step forward for Topic Detection in Twitter: An FCA-based approach

The Topic Detection Task in Twitter represents an indispensable step in the analysis of text corpora and their later application in Online Reputation Management. Classification, clustering and probabilistic techniques have been traditionally applied, but they have some well-known drawbacks such as the need to fix the number of topics to be detected or the problem of how to integrate the prior knowledge of topics with the detection of new ones. This motivates the current work, where we present a novel approach based on Formal Concept Analysis (FCA), a fully unsupervised methodology to group similar content together in thematically-based topics (i.e., the FCA formal concepts) and to organize them in the form of a concept lattice. Formal concepts are conceptual representations based on the relationships between tweet terms and the tweets that have given rise to them. It allows, in contrast to other approaches in the literature, their clear interpretability. In addition, the concept lattice represents a formalism that describes the data, explores correlations, similarities, anomalies and inconsistencies better than other representations such as clustering models or graph-based representations. Our rationale is that these theoretical advantages may improve the Topic Detection process, making them able to tackle the problems related to the task. To prove this point, our FCA-based proposal is evaluated in the context of a real-life Topic Detection task provided by the Replab 2013 CLEF Campaign. To demonstrate the efficiency of the proposal, we have carried out several experiments focused on testing: (a) the impact of terminology selection as an input to our algorithm, (b) the impact of concept selection as the outcome of our algorithm, and; (c) the efficiency of the proposal to detect new and previously unseen topics (i.e., topic adaptation). An extensive analysis of the results has been carried out, proving the suitability of our proposal to integrate previous knowledge of prior topics without losing the ability to detect novel and unseen topics as well as improving the best Replab 2013 results.     

On a responsive replenishment system: a fuzzy logic approach

In today's competitive business environment, it is important that customers are able to obtain their preferred items in the shops they visit, particularly for convenience store chains such as 7–Eleven where popular items are expected to be readily available on the shelves of the stores for buyers. To minimize the cost of running such store chains, it is essential that stocks be kept to a minimum and at the same time large varieties of popular items are available for customers. In this respect, the replenishment system needs to be able to cope with the taxing demands of minimal inventory but at the same time keeping large varieties of needed items. This paper proposes a replenishment system which is able to respond to the fluctuating demands of customers and provide a timely supply of needed items in a cost–effective way. The proposed system embraces the principle of fuzzy logic which is able to deal with uncertainties by virtue of its fuzzy rules reasoning mechanism, thereby leveraging the responsiveness of the entire replenishment system for the chain stores. To validate the feasibility of the approach, a case study has been conducted in an emulated environment with promising results.     

Organizing collective behaviour in the job distribution problem

A possibility of organizing a collective behaviour of executors, ensuring decentralized distribution of jobs in the process of production is being considered. As an example, a mechanical sector of a machine-building plant is being considered.     

Jobshop scheduling with imprecise durations: a fuzzy approach

Jobshop scheduling problems are NP-hard problems. The durations in the reality of manufacturing are often imprecise and the imprecision in data is very critical for the scheduling procedures. Therefore, the fuzzy approach, in the framework of the Dempster-Shafer theory, commands attention. The fuzzy numbers are considered as sets of possible probabilistic distributions. After a review of some issues concerning fuzzy numbers, we discuss the determination of a unique optimal solution of the problem and then we cast a meta-heuristic (simulated annealing-SA) to this particular framework for optimization. It should be stressed that the obtained schedule remains feasible for all realizations of the operations durations     

Fuzzy CoCo: a cooperative-coevolutionary approach to fuzzy modeling

Co-evolutionary algorithms have received increased attention in the past few years within the domain of evolutionary computation. In this paper, we combine the search power of co-evolutionary computation with the expressive power of fuzzy systems, and introduce a novel algorithm, called Fuzzy CoCo (fuzzy cooperative coevolution). We demonstrate the efficacy of Fuzzy CoCo by applying it to a hard, real-world problem - breast cancer diagnosis, obtaining the best results to date while expending less computational effort than previous processes. Analyzing our results, we derive guidelines for setting the algorithm parameters given a (hard) problem to solve. We hope Fuzzy CoCo proves to be a powerful tool in the fuzzy modeler toolkit     

Optimal fuzzy controller design in continuous fuzzy system: globalconcept approach

We propose a design method for a global optimal fuzzy controller to control and stabilize a continuous fuzzy system with free- or fixed-end point under finite or infinite horizon (time). A linear-like global system representation of continuous fuzzy system is first proposed by viewing a continuous fuzzy system in global concept and unifying the individual matrices into synthetical matrices. Based on this, the optimal control law which can achieve global minimum effect is developed theoretically. The nonlinear segmental two-point boundary-value problem is derived for the finite-horizon problem and a forward Riccati-like differential equation for the infinite-horizon problem. The stability of the closed-loop fuzzy system can be ensured by the designed optimal fuzzy controller. The optimal closed-loop fuzzy system cannot only be guaranteed to be exponentially stable, but also be stabilized to any desired degree. Also, the total energy of system output is absolutely finite. Moreover, the resultant closed-loop fuzzy system possesses an infinite gain margin     

Predicting user click behaviour in search engine advertisements

According to the specific requirements and interests of users, search engines select and display advertisements that match user needs and have higher probability of attracting users’ attention based on their previous search history. New objects such as user, advertisement or query cause a deterioration of precision in targeted advertising due to their lack of history. This article surveys this challenge. In the case of new objects, we first extract similar observed objects to the new object and then we use their history as the history of new object. Similarity between objects is measured based on correlation, which is a relation between user and advertisement when the advertisement is displayed to the user. This method is used for all objects, so it has helped us to accurately select relevant advertisements for users’ queries. In our proposed model, we assume that similar users behave in a similar manner. We find that users with few queries are similar to new users. We will show that correlation between users and advertisements’ keywords is high. Thus, users who pay attention to advertisements’ keywords, click similar advertisements. In addition, users who pay attention to specific brand names might have similar behaviours too.