Implicit misattribution as a mechanism underlying evaluative conditioning.

Evaluative conditioning (EC) refers to the formation or change of an attitude toward an object, following that object’s pairing with positively or negatively valenced stimuli. The authors provide evidence that EC can occur through an implicit misattribution mechanism in which an evaluative response evoked by a valenced stimulus is incorrectly and implicitly attributed to another stimulus, forming or changing an attitude toward this other stimulus. In 5 studies, the authors measured or manipulated variables related to the potential for the misattribution of an evaluation, or source confusability. Greater EC was observed when participants’ eye gaze shifted frequently between a valenced and a neutral stimulus (Studies 1 & 2), when the 2 stimuli appeared in close spatial proximity (Study 3), and when the neutral stimulus was made more perceptually salient than was the valenced stimulus, due to the larger size of the neutral stimulus (Study 4). In other words, conditions conducive to source confusability increased EC. Study 5 provided evidence for multiple mechanisms of EC by comparing the effects of mildly evocative valenced stimuli (those evoking responses that might more easily be misattributed to another object) with more strongly evocative stimuli. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Evaluative learning with single versus multiple unconditioned stimuli: The role of contingency awareness.

Evaluative conditioning (EC) is obtained when an initially neutral conditioned stimulus (CS) becomes evaluated positively (negatively) after being paired with an evaluatively positive (negative) unconditioned stimulus (US). Most EC studies have paired a given CS with a single US, but EC has also been obtained when a CS was paired with multiple USs of the same valence. This study compares how both variants of CS–US pairing affect awareness for CS–US pairings and ultimately EC effects. EC was assessed directly and indirectly, using evaluative ratings and the Extrinsic Affective Simon Task. Memory for US identity and US valence was assessed to investigate effects of awareness. The multiple-US condition showed attenuated EC effects compared with the single-US condition. The direct measure showed EC effects when awareness of US valence or US identity was present. The indirect measure showed EC effects only when awareness of US identity was present. Results are discussed with regard to the role of contingency awareness in EC. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Guilty by mere association: Evaluative conditioning and the spreading attitude effect.

Five experiments investigated the phenomenon that attitude formation is not confined to the co-occurrence of an attitudinal object with an evaluated experience. The pairing of a target with a (dis)liked person not only affects the evaluation of the previously neutral person but spreads to other individuals who are (pre)associated with the target (spreading attitude effect). Exps 1 and 2 provided evidence for the spreading attitude effect in appetitive as well as aversive evaluative conditioning. Exp 3 showed that the spreading attitude effect is a robust phenomenon resistant to extinction. Exp 4 demonstrated that attitude spread can be transferred to 2nd-order conditioning. Finally, Exp 5 supports the notion that the spreading attitude effect is not dependent on cognitive resources. Implications for social as well as applied psychology are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Under what conditions can human affective conditioning occur without contingency awareness? Test of the evaluative conditioning paradigm.

The role of conscious cognitive processes in human affective conditioning remains controversial, with several theories arguing that such conditioning can occur without awareness of the conditioned stimulus (CS)-unconditioned stimulus (UCS) contingency. One specific type of affective conditioning in which unaware conditioning is said to occur is "evaluative conditioning." The present experiment tested the role of contingency awareness by embedding an evaluative conditioning paradigm in a distracting masking task while obtaining, in addition to subjective ratings of affect, both psychophysiological (skin conductance and startle eyeblink) and indirect behavioral (affective priming) measures of conditioning, along with a trial-by-trial measure of awareness from 55 college student participants. Aware participants showed conditioning with all of the measures; unaware participants failed to show conditioning with all measures. The behavioral, neurophysiological, and therapeutic implications of these findings are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The effects of assessment type on verbal ratings of conditional stimulus valence and contingency judgments: Implications for the extinction of evaluative learning.

Recent research on causal learning found (a) that causal judgments reflect either the current predictive value of a conditional stimulus (CS) or an integration across the experimental contingencies used in the entire experiment and (b) that postexperimental judgments, rather than the CS's current predictive value, are likely to reflect this integration. In the current study, the authors examined whether verbal valence ratings were subject to similar integration. Assessments of stimulus valence and contingencies responded similarly to variations of reporting requirements, contingency reversal, and extinction, reflecting either current or integrated values. However, affective learning required more trials to reflect a contingency change than did contingency judgments. The integration of valence assessments across training and the fact that affective learning is slow to reflect contingency changes can provide an alternative interpretation for researchers' previous failures to find an effect of extinction training on verbal reports of CS valence. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Evaluative conditioning and the awareness issue: Assessing contingency awareness with the Four-Picture Recognition Test.

An experiment is described that tested the moderating influence of contingency awareness on evaluative conditioning. After participants were conditioned within the picture-picture paradigm, contingency awareness was assessed by means of a recognition test (i.e., the 4-picture recognition test). Results indicate an inverse relationship between the conditioned affective reaction and contingency awareness: Only participants classified as unaware in the recognition test showed significant effects of evaluative learning. A closer inspection indicates that aware individuals stored not only the valence but also the nominal stimulus in mind. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Resistance to extinction in evaluative conditioning.

A well-demonstrated phenomenon in traditional Pavlovian conditioning research with humans is that of experimental extinction. In contrast, human evaluative conditioning research suggests that evaluative learning shows marked resistance to extinction. Here, the authors replicate both findings concurrently. Two differential fear conditioning experiments with an electrocutaneous stimulus as the unconditioned stimulus evidenced (a) sensitivity to extinction using an autonomic skin-conductance measure and (b) complete resistance to extinction using an affective-priming measure. The results corroborate the idea that evaluative conditioning is more resistant to extinction than is expectancy learning (F. Baeyens, P. Eelen, & G. Crombez, 1995). (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Evaluative conditioning in humans: A meta-analysis.

This article presents a meta-analysis of research on evaluative conditioning (EC), defined as a change in the liking of a stimulus (conditioned stimulus; CS) that results from pairing that stimulus with other positive or negative stimuli (unconditioned stimulus; US). Across a total of 214 studies included in the main sample, the mean EC effect was d = .52, with a 95% confidence interval of .466–.582. As estimated from a random-effects model, about 70% of the variance in effect sizes were attributable to true systematic variation rather than sampling error. Moderator analyses were conducted to partially explain this variation, both as a function of concrete aspects of the procedural implementation and as a function of the abstract aspects of the relation between CS and US. Among a range of other findings, EC effects were stronger for high than for low contingency awareness, for supraliminal than for subliminal US presentation, for postacquisition than for postextinction effects, and for self-report than for implicit measures. These findings are discussed with regard to the procedural boundary conditions of EC and theoretical accounts about the mental processes underlying EC. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Classical conditioning of autonomic fear responses is independent of contingency awareness.

The role of contingency awareness in classical conditioning experiments using human subjects is currently under debate. This study took a novel approach to manipulating contingency awareness in a differential Pavlovian conditioning paradigm. Complex sine wave gratings were used as visual conditional stimuli (CS). By manipulating the fundamental spatial frequency of the displays, we were able to construct pairs of stimuli that varied in discriminability. One group of subjects was given an “easy” discrimination, and another was exposed to a “difficult” CS+ and CS–. A 3rd group was exposed to a stimulus that was paired with the unconditional stimulus (UCS) 50% of the time and served as a control. Skin conductance response (SCR) and continuous UCS expectancy data were measured concurrently throughout the experiment. Differential UCS expectancy was found only in the easy discrimination group. Differential SCRs were found in the easy discrimination group as well as in the difficult discrimination group, but not in the 50% contingency control. The difficult discrimination group did not exhibit differential UCS expectancy but did show clear differential SCR. These observations support a dual process interpretation of classical conditioning whereby conditioning on an implicit level can occur without explicit knowledge about the contingencies. The role of contingency awareness in classical conditioning experiments using human subjects is currently under debate. This study took a novel approach to manipulating contingency awareness in a differential Pavlovian conditioning paradigm. Complex sine wave gratings were used as visual conditional stimuli (CS). By manipulating the fundamental spatial frequency of the displays, we were able to construct pairs of stimuli that varied in discriminability. One group of subjects was given an “easy” discrimination, and another was exposed to a “difficult” CS+ and CS–. A 3rd group was exposed to a stimulus that was paired with the unconditional stimulus (UCS) 50% of the time and served as a control. Skin conductance response (SCR) and continuous UCS expectancy data were measured concurrently throughout the experiment. Differential UCS expectancy was found only in the easy discrimination group. Differential SCRs were found in the easy discrimination group as well as in the difficult discrimination group, but not in the 50% contingency control. The difficult discrimination group did not exhibit differential UCS expectancy but did show clear differential SCR. These observations support a dual process interpretation of classical conditioning whereby conditioning on an implicit level can occur without explicit knowledge about the contingencies. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Increasing body satisfaction of body concerned women through evaluative conditioning using social stimuli.

Objective: Many women show weight and body concerns that leave them vulnerable to body dissatisfaction, lowered self-esteem, psychological distress, and eating disorders. This study tested whether body satisfaction could be increased by means of evaluative conditioning. Design: In the experimental condition (n = 26), women with low and high body concern completed a conditioning procedure in which pictures of their bodies were selectively linked to positive social stimuli (pictures of smiling faces). Pictures of control bodies were linked to neutral or negative social stimuli (neutral and frowning faces). In a control condition (n = 28), low and high body concerned women underwent a procedure in which pictures of their own body and of control bodies were randomly followed by positive, neutral, and negative social stimuli. Main Outcome Measures: Changes in body satisfaction and self-esteem before and after the conditioning task. Results: Women with high body concern demonstrated an increase in body satisfaction and global self-esteem when pictorial representations of their own bodies were associated with positive stimuli that signaled social acceptance. Conclusion: A simple conditioning procedure increased body satisfaction in healthy, normal weight women who were concerned about their shape and weight. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Instructions as discriminative stimuli in verbal conditioning and awareness.

This investigation was to study the effects of preconditioning instructions and type of reinforcer on level of awareness and extent of conditioning. Prior to a conditioning task, Ss in different experimental groups were given varying degrees of information concerning the nature of the reinforcement and the reinforcement contingency. In some groups of Ss the reinforcement consisted of E saying "good" while in other experimental groups the Ss received points as reinforcement. The results indicated that the degree of conditioning and level of awareness were partially dependent upon the amount of information in the preconditioning instruction. However, in experimental groups where only partial information was given, Ss who received points conditioned better than Ss who received "good" even though there were no differences in the level of awareness. The nature of the response class was also found to be an important variable that affected the level of conditioning. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Attitude formation: the development of a color-preference response through mediated generalization.

"The investigation was designed to test the general hypothesis that a color-preference response (positive attitude) could be developed through mediated generalization, and that this preference could be demonstrated in four situations differing in context, complexity, and social significance." An analysis of the findings in terms of reinforcement learning theory principles and concepts is presented. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The role of awareness in Pavlovian conditioning: Empirical evidence and theoretical implications.

This article reviews research over the past decade concerning the relationship between Pavlovian conditioning and conscious awareness. The review covers autonomic conditioning, conditioning with subliminal stimuli, eyeblink conditioning, conditioning in amnesia, evaluative conditioning, and conditioning under anesthesia. The bulk of the evidence is consistent with the position that awareness is necessary but not sufficient for conditioned performance, although studies suggestive of conditioning without awareness are identified as worthy of further investigation. Many studies have used inadequate measures of awareness, and strategies for increasing validity and sensitivity are discussed. It is concluded that conditioning may depend on the operation of a propositional system associated with consciousness rather than a separate, lower level system. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning.

Evaluative conditioning refers to changes in the liking of a stimulus that are due to the fact that the stimulus has been paired with other, positive or negative stimuli. Although evaluative conditioning appears to be subjected to certain boundary conditions, significant evaluative conditioning effects have been obtained using a large variety of stimuli and procedures. Some data suggest that evaluative conditioning can occur under conditions that do not support other forms of Pavlovian conditioning, and several models have been proposed to account for these differences. In the present article, the authors summarize the available literature, draw conclusions where possible, and provide suggestions for future research. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Classical conditioning and conditioning-specific reflex modification of rabbit heart rate as a function of unconditioned stimulus location.

Heart rate conditioning is used as an index of conditioned fear and is important for understanding disorders of anxiety and stress, including post traumatic stress disorder (PTSD). One important feature of PTSD is that patients generalize conditioned fear from danger signals to safety signals especially when the two signals have overlapping features. What has not been determined is whether generalization occurs between unconditioned stimuli with overlapping features. In the current experiment, heart rate conditioning and conditioning-specific reflex modification of rabbit heart rate were examined as a function of two different unconditioned stimulus locations. Heart rate conditioning occurred at identical terminal levels whether electrical stimulation was presented near the eye or on the back. Despite different heart rate response topographies to electrical stimulation at the two locations, conditioning-specific reflex modification was detected near the eye and on the back and appeared to generalize between the locations. Interestingly, only conditioning-specific reflex modification detected on the back persisted for a week after heart rate conditioning. This persistence may be a model for some features of post traumatic stress disorder. Overgeneralization of unconditioned responses to unconditioned stimuli similar to the trauma may also be an important aspect of PTSD modeled here. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Hypotheses and habits in verbal "operant conditioning.'

The traditional explanation of experiments related to conditioning of verbal behavior in terms of operant conditioning, i.e., learning without awareness, was questioned. It was hypothesized that such conditioning to cues given by E might be based on S's awareness of the cue and assumed meaning of such a stimulus. 2 experiments were performed, 1 where plural nouns were reinforced, and a 2nd to test the generalization of this acquired pattern on a word association test. The usual findings re: conditioning of plural nouns was replicated and there seemed to be a carry-over of the set to the word association test. However, some Ss seemed to be aware of the meaning of such a reinforcer as "um-hm." Moreover, response set was also seen to affect conditionability. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.

A central theme in recent research on attitudes is the distinction between deliberate, "explicit" attitudes and automatic, "implicit" attitudes. The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction between associative and propositional processes. Whereas associative processes are characterized by mere activation independent of subjective truth or falsity, propositional reasoning is concerned with the validation of evaluations and beliefs. The proposed associative-propositional evaluation (APE) model makes specific assumptions about the mutual interplay of the 2 processes, implying several mechanisms that lead to symmetric or asymmetric changes in implicit and explicit attitudes. The model integrates a broad range of empirical evidence and implies several new predictions for implicit and explicit attitude change. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Contingency awareness and fear inhibition in a human fear-potentiated startle paradigm.

Fear-potentiated startle is defined as an increase in the magnitude of the startle reflex in the presence of a stimulus that was previously paired with an aversive event. It has been proposed that a subject's awareness of the contingencies in the experiment may affect fear-potentiated startle. The authors adapted a conditional discrimination procedure (AX+/BX-), previously validated in animals, to a human fear-potentiated startle paradigm in 50 healthy volunteers. This paradigm allows for an assessment of fear-potentiated startle during threat conditions as well as inhibition of fear-potentiated startle during safety conditions. A response keypad was used to assess contingency awareness on a trial-by-trial basis. Both aware and unaware subjects showed fear-potentiated startle. However, awareness was related to stimulus discrimination and fear inhibition. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Awareness in classical differential eyeblink conditioning in young and aging humans.

The role of awareness and its impact on learning the conditioned eyeblink response was investigated in both trace and delay discrimination eyeblink conditioning in young and aging participants, in 4 paradigms: delay 750, delay 1250, trace 500, and trace 1000. Participants concurrently watched a silent movie about which they were questioned afterward. Acquisition in both the trace and delay discrimination task was correlated with awareness of conditioning stimulus contingencies, regardless of age. Age-dependent deficits were observed in trace discrimination but not in delay discrimination, with more severe deficits appearing at the longer trace interval. The percentage of aware participants was also found to be greater in the young population than in the aging population. These results indicate that awareness or knowledge of stimulus contingencies may be an important contributor to successful acquisition in higher order discrimination tasks. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Effects of operant level, interview with experimenter, and awareness upon verbal conditioning of chronic schizophrenics.

The present research attempted to (a) cross-validate N. D. Vestre's (1961, 1965) findings that medium-operant-level pronouns can be conditioned by "good" in a chronic schizophrenic population, (b) test whether or not high-operant-level pronouns can be conditioned by "good" in a chronic schizophrenic population, and (c) compare the conditionability of high-operant-level with that of medium-operant-level pronouns. It was hypothesized that schizophrenics would be more conditionable following a brief, friendly, personal interview than in the absence of any preconditioning interview. It was expected that awareness of the response-reinforcement contingency would favor conditioning. Both the operant level and interview with experimenter variables were investigated to see whether or not either differentially affected (a) the number of aware Ss and (b) the performance of aware Ss. "Good" functioned as a reinforcer for about 1/4 of the Ss in this study. The most important factor contributing to performance was awareness of the response-reinforcement contingency. Also, reinforcement tended to be more effective when Ss had no (instead of a S-min) preexperimental interview with E. Medium-operant-level pronouns were conditionable, and results of conditionability comparisons between high- and medium-preference pronouns depended upon how performance was measured. The negligible conditionability of high-preference pronouns was discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)