Web服务在电子商务中的应用研究

Web服务技术代表了分布式计算的下一个阶段,在现在以及今后的日子,它将对各个组织产生深远的影响。本论文首先全面介绍了Web服务的概念体系结构,然后深入分析了Web服务的关键技术,最后通过整合一个电子商务在线购物车到现有系统的实例,深入研究了用Web服务技术建立高度灵活,可重用和可集成的现代电子商务应用系统的体系结构解决方案。     

Web服务在电子商务中的应用研究

Web服务技术代表了分布式计算的下一个阶段，在现在以及今后的日子，它将对各个组织产生深远的影响。本论文首先全面介绍了Web服务的概念体系结构，然后深入分析了Web服务的关键技术，最后通过整合一个电子商务在线购物车到现有系统的实例，深入研究了用Web服务技术建立高度灵活，可重用和可集成的现代电子商务应用系统的体系结构解决方案。     

基于数字化模型的三维在线客户化产品订购系统

提出了建立三维数字化电子商务网站的构想与实现方案,该系统采用B/S模式,从CAD得到VRML模型。通过EAI接口与VRML浏览器的交互实现客户化,通过JavaRMI实现前台与服务器的通信,并且采用JDBC来操纵后台数据库,文中开发了一个沙滩车定制的原型系统,顾客可以根据自己的个性需求配置颜色。样式等,并能实时地看到产品的三维效果。与传统的电子商务模式相比,该系统增强了产品的个性化色彩,提高了与客户之间的交互能力,丰富了现有电子商务网站的形式与内涵。     

基于Web3D的虚拟五金商城的设计与实现

现有的五金制品的电子商务平台仅限于平面的二维网页技术,即通过几张不同角度的照片来展示商品.这种展示方式无法直观地把商品呈现给用户,购物场景缺乏真实感.本文利用Web3D设计了一个基于Web3D的虚拟五金商城系统.该商城系统改变了传统的二维的网络店铺场景和产品展示模式,强化了商业过程中的视觉作用.实际的应用表明,该商场系统具有良好的五金制品购物仿真环境和3D视觉效果.     

What users want in e-commerce design: effects of age,education and income

Preferences for certain characteristics of an online shopping experience may be related to demographic data. This paper discusses the characteristics of that experience, demographic data and preferences by demographic group. The results of an online survey of 488 individuals in the United States indicate that respondents are generally satisfied with their online shopping experiences, with security, information quality and information quantity ranking first in importance overall. The sensory impact of a site ranked last overall of the seven characteristics measured. Preferences for these characteristics in e-commerce sites were differentiated by age, education and income. The sensory impact of sites became less important as respondents increased in age, income or education. As the income of respondents increased, the importance of the reputation of the vendor rose. Web site designers may incorporate these findings into the design of e-commerce sites in an attempt to increase the shopping satisfaction of their users. Results from the customer relationship management portion of the survey suggest that current push technologies and site personalization are not an effective means of achieving user satisfaction.     

What users want in e-commerce design: effects of age,education and income

Preferences for certain characteristics of an online shopping experience may be related to demographic data. This paper discusses the characteristics of that experience, demographic data and preferences by demographic group. The results of an online survey of 488 individuals in the United States indicate that respondents are generally satisfied with their online shopping experiences, with security, information quality and information quantity ranking first in importance overall. The sensory impact of a site ranked last overall of the seven characteristics measured. Preferences for these characteristics in e-commerce sites were differentiated by age, education and income. The sensory impact of sites became less important as respondents increased in age, income or education. As the income of respondents increased, the importance of the reputation of the vendor rose. Web site designers may incorporate these findings into the design of e-commerce sites in an attempt to increase the shopping satisfaction of their users. Results from the customer relationship management portion of the survey suggest that current push technologies and site personalization are not an effective means of achieving user satisfaction.     

图书电子商务网站的设计与实现

阐述基于ASP.NET技术构建一个实现网上购物的图书电子商务网站,并详细分析了系统的功能需求,及主要功能模块的设计与实现方法。该系统将Web技术和数据库技术很好地融合在一起,使数据库成为Web的重要组成部分,实现了数据库技术和网络技术的有机结合。     

基于日志挖掘的电商查询建议方法

查询建议可以有效减少用户输入、消除查询歧义,提高信息检索的便捷性和准确率。随着电子商务的发展,查询建议也越来越多地应用于电子商务网站的商品搜索中。然而,传统的基于Web搜索的查询建议方法在电商领域并不能完全适用。针对电商这一特定领域,对不同的查询建议技术进行比较,提出了一种综合考虑用户的搜索以及购物行为的查询建议方法,运用MapReduce技术对用户日志进行挖掘,以此生成检索词词库;并通过在线计算与离线计算结合的方法,为用户提供实时查询建议。实验结果表明,本文提出的基于日志挖掘的电商查询建议方法能有效提高查询建议的准确率,并且具有良好的处理性能。     

Integrating and customizing heterogeneous e-commerce applications

A broad spectrum of electronic commerce applications is currently available on the Web, providing services in almost any area one can think of. As the number and variety of such applications grow, more business opportunities emerge for providing new services based on the integration and customization of existing applications. (Web shopping malls and support for comparative shopping are just a couple of examples.) Unfortunately, the diversity of applications in each specific domain and the disparity of interfaces, application flows, actor roles in the business transaction, and data formats, renders the integration and manipulation of applications a rather difficult task. In this paper we present the Application Manifold system, aimed at simplifying the intricate task of integration and customization of e-commerce applications. The scope of the work in this paper is limited to web-enabled e-commerce applications. We do not support the integration/customization of proprietary/legacy applications. The wrapping of such applications as web services is complementary to our work. Based on the emerging Web data standard, XML, and application modeling standard, UML, the system offers a novel declarative specification language for describing the integration/customization task, supporting a modular approach where new applications can be added and integrated at will with minimal effort. Then, acting as an application generator, the system generates a full integrated/customized e-commerce application, with the declarativity of the specification allowing for the optimization and verification of the generated application. The integration here deals with the full profile of the given e-commerce applications: the various services offered by the applications, the activities and roles of the different actors participating in the application (e.g., customers, vendors), the application flow, as well as with the data involved in the process. This is in contrast to previous works on Web data integration that focused primarily on querying the data available in the applications, mostly ignoring the additional aspects mentioned above. Received: 30 October 2000 / Accepted 14 March 2001 Published online: 2 August 2001     

基于Watir框架的Web自动化测试

电子商务的扩大,网上商城的便利,搜索引擎的高效等等,越来越多地融入寻常百姓的生活,使人们足不出户就可以实现交流、购物、了解时事。多媒体也从单一向网络多元化方向发展。在满足用户需求的同时,网站也在逐渐地完善,提供给用户更多人性化、良好的交互效果、高质量的Web应用,这也是网站生存的基础。基于Watir框架的Web自动化测试是模拟用户手动操作目标页面,通过与预先设置好的期望结果做对比来排查软件缺陷,以提高软件质量。     

Applying virtual reality for trust-building e-commerce environments

The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust. The paper presents a prototype virtual shopping mall environment, designed on principles derived by an empirically tested model for building trust in e-commerce. The environment is evaluated with an empirical study providing evidence and explaining that a virtual reality shopping environment would be preferred by customers over a conventional web store and would facilitate the assessment of the e-vendor’s trustworthiness.     

基于Struts2的通用电子商务平台的研究与实现

利用Struts2、Java、JDBC等相关标准和技术,构建以Web方式提供服务的B2C通用电子商务平台,从而为商家和顾客之间提供了一个经济的、方便的、兼容的、可扩展的、安全的电子商务综合平台。以此方案为依据,建立了一个应用实例系统,实现了基于Struts2服务的包括用户管理、商品展示、购物车、订单生成过程、电子订货过程。在开发过程中,采用面向对象的分析与设计方法。     

Incidental memory and navigation in panoramic virtual reality for electronic commerce

Recently much effort has been dedicated to designing and implementing World Wide Web sites for virtual shopping and e-commerce. Despite this effort, relatively little empirical work has been done to determine the effectiveness with which different site designs sell products. We report three experiments in which participants were asked to search for products in various experimental e-commerce sites. Across the experiments participants were asked to search in either QTVR (QuickTime Virtual Reality), hypertext, or pictorially rich hypertext environments; they were then tested for their ability to recall the products seen and to recognize product locations. The experiments demonstrated that when using QTVR (Experiments 1, 2, and 3) or pictorial environments (Experiment 2), participants retained more information about products that were incidental to their goals. In two of the experiments it was shown that participants navigated more efficiently when using a QTVR environment. The costs and benefits of using 3D virtual environments for on-line shops are discussed. Actual or potential applications of this research include support for the development of e-commerce design guidelines.     

基于多通道的B2C电子商务交互模型

在B2C电子商务中,一个有效的人机交互模型是吸引用户参与的重要手段。提出一个基于多通道信息的电子商务交互模型,将视觉、听觉及WIMP等多个信息通道结合起来,利用虚拟现实技术,通过使用虚拟的购物环境、顾客替身、导购员及商品的三维展示等来增强用户的购物体验     

电子商务中的虚拟现实技术刍议

不断成熟的虚拟现实技术对电子商务发展起到一定的促进作用,其与电子商务相结合能够营造出前所未有的逼真购物环境,给顾客带来身临其境购物体验。文章对虚拟现实技术进行了简要介绍,给出了基于虚拟现实技术的电子商务系统的逻辑结构和场景制作流程等,虚拟现实技术应用于电子商务是其发展的必然趋势之一。     

A personalized recommendation procedure for Internet shopping support

The rapid growth of e-commerce has caused product overload where the customer is no longer able to effectively choose the products he/she is exposed to. To overcome the product overload of Internet shoppers, several recommender systems have been developed. Recommendation systems track past actions of a group of customers to make a recommendation to individual members of the group. We introduce a personalized recommendation procedure by which we can get further recommendation effectiveness when applied to Internet shopping malls. The suggested procedure is based on Web usage mining, product taxonomy, association rule mining, and decision tree induction. We applied the procedure to a leading Internet shopping mall in Korea for performance evaluation, and some experimental results are provided. The experimental results show that choosing the right level of product taxonomy and the right customers increases the quality of recommendations.     

Concept extraction and e-commerce applications

Concept extraction is the technique of mining the most important topic of a document. In the e-commerce context, concept extraction can be used to identify what a shopping related Web page is talking about. This is practically useful in applications like search relevance and product matching. In this paper, we investigate two concept extraction methods: Automatic Concept Extractor (ACE) and Automatic Keyphrase Extraction (KEA). ACE is an unsupervised method that looks at both text and HTML tags. We upgrade ACE into Improved Concept Extractor (ICE) with significant improvements. KEA is a supervised learning system. We evaluate the methods by comparing automatically generated concepts to a gold standard. The experimental results demonstrate that ICE significantly outperforms ACE and also outperforms KEA in concept extraction. To demonstrate the practical use of concept extraction in the e-commerce context, we use ICE and KEA to showcase two e-commerce applications, i.e. product matching and topic-based opinion mining.     

Does “Being There” Matter? The Impact of Web-Based and Virtual World’s Shopping Experiences on Consumer Purchase Attitudes

The use of virtual worlds as an emerging technology is already having a significant impact on business to consumer commerce and on corporate Internet retailing strategies. This research investigates consumer behavior in e-commerce retail environments, particularly with respect to consumer attitudes toward using virtual world’s shopping compared to web-based, online shopping for real-world items. We investigate two forms of presence, perceived social presence and telepresence, and their effect on attitudes toward e-commerce, attitudes that ultimately influence the consumer's intention to shop using a particular e-commerce environment. Key implications of this research for researchers and practitioners are discussed.     

一种人工情绪模型及其电商计算实验应用

针对电子商务顾客购物人工系统的计算实验研究，提出一种基于状态类比假说的人工情绪模型，给出了情绪的产生、增强、衰落和消失过程的描述方法，研究了外部刺激、情感强度和内部驱动力的计算方法，并进行了模拟分析。基于此人工情绪模型，构建了电商顾客购物的情绪-行为影响关系模型；将其应用于电商顾客购物的计算实验分析。结果表明，该人工情绪模型能较好地应用于电商复杂人工系统顾客购物的计算实验。     

Perceived security determinants in e-commerce among Turkish university students

Perceived security is defined as the level of security that users feel while they are shopping on e-commerce sites. The aims of this study were to determine items that positively influence this feeling of security by users during shopping, and to develop guidelines for perceived security in e-commerce. An experiment allowed users with different security assurances to shop on simulated e-commerce sites. The participants were divided into three groups, shopping for cheap, mid-range, and expensive products, respectively. Following the shopping environment, the virtual shopping security questionnaire (VSSQ), consisting of fourteen perceived security items, was presented to the users. The VSSQ was presented to the participants to validate these perceived security items. The VSSQ had a Cronbach's alpha internal reliability value of 0.70. With the exception of two items, there were no significant differences in item ratings between the groups of different shopping item values. A factor analysis procedure determined two main factors concerning perceived security in e-commerce. The perceived operational factor includes: the site's blocking of unauthorized access; emphasis on login name and password authentication; funding and budget spent on security; monitoring of user compliance with security procedures; integration of state-of-the-art systems; distribution of security items within the site; website's encryption strategy; and consolidation with network security vendors. The perceived policy-related factor includes: the website's emphasis on network security; top management commitment; effort to make users aware of security procedures; the website's keeping up-to-date with product standards; the website's emphasis on security in file transfers; and issues concerning the web browser.