The Projection of Implicit and Explicit Goals.

In 3 studies, the authors analyzed whether projection occurs for both conscious and nonconscious goals. In Experiment 1, participants who were predisposed to hold a learning goal over a performance goal rated others as possessing more of a learning goal. In Experiment 2, participants who were either implicitly primed with or explicitly assigned to have the goal to compete perceived others as striving for competitive goals more than control participants. In Experiment 3, the authors demonstrated that it was the actual goal to compete rather than the trait construct of competitiveness that was projected. The control of automatic goal projection effects is discussed, and interpersonal consequences of goal projection are delineated. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The goal of consistency as a cause of information distortion.

Why, during a decision between new alternatives, do people bias their evaluations of information to support a tentatively preferred option? The authors test the following 3 decision process goals as the potential drivers of such distortion of information: (a) to reduce the effort of evaluating new information, (b) to increase the separation between alternatives, and (c) to achieve consistency between old and new units of information. Two methods, the nonconscious priming of each goal and assessing the ambient activation levels of multiple goals, reveal that the goal of consistency drives information distortion. Results suggest the potential value of combining these methods in studying the dynamics of multiple, simultaneously active goals. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Positive Affect as Implicit Motivator: On the Nonconscious Operation of Behavioral Goals.

Recent research has revealed that nonconscious activation of desired behavioral states--or behavioral goals--promotes motivational activity to accomplish these states. Six studies demonstrate that this nonconscious operation of behavioral goals emerges if mental representations of specific behavioral states are associated with positive affect. In an evaluative-conditioning paradigm, unobtrusive linking of behavioral states to positive, as compared with neutral or negative, affect increased participants' wanting to accomplish these states. Furthermore, participants worked harder on tasks that were instrumental in attaining behavioral states when these states were implicitly linked to positive affect, thereby mimicking the effects on motivational behavior of preexisting individual wanting and explicit goal instructions to attain the states. Together, these results suggest that positive affect plays a key role in nonconscious goal pursuit. Implications for behavior-priming research are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Goal Activation, Expectations, and the Placebo Effect.

Motivational factors receive little attention in current theories of the placebo effect. Reasons for this position are reviewed, and an argument is made for reconsidering the influence of motivation on the placebo effect. The authors hypothesize that nonconscious goals alter reactions to a placebo expectation. Specifically, the authors predict that the placebo effect is most likely to occur when individuals have a goal that can be fulfilled by confirmation of the placebo expectation. The authors tested this notion in 5 experiments. The results demonstrate the role of motivation in the placebo effect across a variety of symptom domains and via 4 different goal activation techniques. Moreover, this moderating effect occurred for both positive and negative placebo expectations, across different placebo effect measures, and in brief laboratory experiments as well as in lengthier studies. It is argued that theories regarding the placebo effect should incorporate motivational factors. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

On becoming ready to pursue a goal you don't know you have: Effects of nonconscious goals on evaluative readiness.

Findings showed that the nonconscious activation of a goal in memory led to increased positive implicit attitudes toward stimuli that could facilitate the goal. This evaluative readiness to pursue the nonconscious goal emerged even when participants were consciously unaware of the goal-relevant stimuli. The effect emerged the most strongly for those with some skill at the goal and for those for whom the goal was most currently important. The effect of implicit goal activation on implicit attitudes emerged in both an immediate condition as well as a delay condition, suggesting that a goal rather than a nonmotivational construct was activated. Participants' implicit attitudes toward a nonconscious goal also predicted their goal-relevant behavior. These findings suggest that people can become evaluatively ready to pursue a goal whenever it has been activated--a readiness that apparently does not require conscious awareness or deliberation about either the goal or the goal-relevant stimuli. Theoretical implications of this type of implicit goal readiness are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The referents of trait inferences: The impact of trait concepts versus actor–trait links on subsequent judgments.

The authors investigated the hypothesis that when trait inferences refer to abstract behavior labels they act as a general interpretation frame and lead to assimilation in subsequent judgments of an ambiguous target, whereas when they refer to a specific actor–trait link they will be used as a scale anchor and lead to contrast. Similar to G. B. Moskowitz and R. J. Roman's (see record 1992-31124-001) study, participants who were instructed to memorize trait-implying sentences showed assimilation, and participants who were instructed to form an impression of the actors in these sentences showed contrast. However, exposure to trait-implying sentences that described actors with real names and were accompanied with photos of the actors resulted in contrast under both memorization and impression instructions (Experiment 1). Furthermore, contrast ensued when trait-implying sentences were accompanied with information that suggested a person attribution, whereas assimilation ensued when that information suggested a situation attribution, independent of processing goals (Experiment 2). These findings are interpreted as support for referent-based explanations of the consequences of trait inferences. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The unconscious regulation of emotion: Nonconscious reappraisal goals modulate emotional reactivity.

People often encounter difficulty when making conscious attempts to regulate their emotions. We propose that nonconscious self-regulatory processes may be of help in these difficult circumstances because nonconscious processes are not subject to the same set of limitations as are conscious processes. Two experiments examined the effects of nonconsciously operating goals on people’s emotion regulatory success. In Experiment 1, participants engaged in an anxiety-eliciting task. Participants who had a reappraisal emotion control goal primed and operating nonconsciously achieved the same decrease in physiological reactivity as those explicitly instructed to reappraise. In Experiment 2, the effect of nonconscious reappraisal priming on physiological reactivity was shown to be most pronounced for those who do not habitually use reappraisal strategies. The findings highlight the potential importance of nonconscious goals for facilitating emotional control in complex real-world environments and have implications for contemporary models of emotion regulation. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Striving to be known by significant others: Automatic activation of self-verification goals in relationship contexts.

Extending research on the automatic activation of goals associated with significant others, the authors hypothesized that self-verification goals typically pursued with significant others are automatically elicited when a significant-other representation is activated. Supporting this hypothesis, the activation of a significant-other representation through priming (Experiments 1 and 3) or through a transference encounter (Experiment 2) led participants to seek feedback that verifies their preexisting self-views. Specifically, significant-other primed participants desired self-verifying feedback, in general (Experiment 1), from an upcoming interaction partner (Experiment 2), and relative to acquaintance-primed participants and favorable feedback (Experiment 3). Finally, self-verification goals were activated, especially for relational self-views deemed high in importance to participants’ self-concepts (Experiment 2) and held with high certainty (Experiment 3). Implications for research on self-evaluative goals, the relational self, and the automatic goal activation literature are discussed, as are consequences for close relationships. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Adult attachment style and the perception of others: The role of projective mechanisms.

In 3 reported studies the authors examined attachment-style differences in the perception of others and the hypothesis that projective mechanisms underlie these differences. In these studies, participants reported on their attachment style and generated actual-self–traits and unwanted-self–traits. Then, a 2nd session was conducted, in which impression formation about new persons (Study 1), the ease of retrieval of memories about known persons (Study 2), or memory inferences about learned features of fictional persons (Study 3) were assessed. Findings indicate that whereas anxious-ambivalent persons' impression formation, memory retrieval, and inferences about others reflected the projection of their actual-self-traits, avoidant persons' responses reflected the projection of their unwanted-self–traits. Findings are discussed in terms of the regulatory goals and strategies that characterize the mental representations of each attachment style. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

When prevention promotes creativity: The role of mood, regulatory focus, and regulatory closure.

Promotion-focused states generally boost creativity because they associate with enhanced activation and cognitive flexibility. With regard to prevention-focused states, research evidence is less consistent, with some findings suggesting prevention-focused states promote creativity and other findings pointing to no or even negative effects. We proposed and tested the hypothesis that whether prevention-focused states boost creativity depends on regulatory closure (whether a goal is fulfilled or not). We predicted that prevention-focused states that activate the individual (unfulfilled prevention goals, fear) would lead to similar levels of creativity as promotion-focused states but that prevention-focused states that deactivate (closed prevention goals, relief) would lead to lower levels of creativity. Moreover, we predicted that this effect would be mediated by feelings of activation. Predictions were tested in 3 studies on creative insights and 1 on original ideation. Results supported predictions. Implications for self-regulation, motivation, mood, and creativity are discussed. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Conscious and nonconscious processes: Implications for self-determination theory.

According to Bargh's Auto-Motive model (Bargh, 1990, 1997a, 1997b; Bargh & Chartrand, 1999), automatic motivational processes are those that are consistently and frequently engaged when environmental cues and contexts similar to that of the past arise. For example, achievement and affiliation have been primed and have been shown to affect behaviour and perceptions in ways similar to conscious activation (e.g., Lakin & Chartrand, 2003). Emerging evidence now suggest that motivational processes related to self-determination theory (Deci & Ryan, 2000), such as intrinsic and extrinsic motivation can be nonconsciously primed and then influence perceptions and behaviours (e.g., Burton, Lydon, D'Alessandro, & Koestner, 2006; Levesque & Pelletier, 2003; Ratelle, Baldwin, & Vallerand, 2005). These nonconscious effects are shown to parallel the conscious effects of motivational processes. These findings challenge researchers interested in SDT and other humanistic theories to think about whether all behaviours and forms of regulation can be nonconsciously determined. In the present paper, the authors argue that automatic nonconscious processes are not always maladaptive and that autonomous (self-determined) as well as controlled forms of motivation can be automatically and nonconsciously activated. However, the authors also argue that conscious processes are essential to our daily experiences and necessary to modulate the manifestation and expression of nonconscious processes that are negative or detrimental to growth or well-being. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The nonconscious cessation of goal pursuit: When goals and negative affect are coactivated.

Extending on the recent investigation into the implicit affective processes underlying motivation and decision making, 5 studies examined the role of negative affect in moderating goal priming effects. Specifically, experimental effects on measures that typify motivational qualities of goal systems, such as keeping a goal at a heightened level of mental accessibility and exerting effort to work for a goal and experiencing desire to attain the goal, showed that the motivation and resultant operation of social goals cease when these goals are primed in temporal proximity of negatively valenced information. These goal cessation effects resulting from the mere coactivation of a goal and negative affect are discussed against the background of present research on nonconscious goal pursuit and the role of accessibility and desirability in the regulation of automatic goal-directed behavior. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Development of the ability to distinguish between comprehension and memory: Evidence from strategy-selection tasks.

Four experiments investigated developmental changes in children's knowledge about the types of strategies that are appropriate for achieving the goals of comprehension or memorization. We assessed 1st and 3rd graders' recognition of the differential effectiveness of a memorization strategy (repetition) and a comprehension strategy (pictorial clarification of problematic words) for achieving memorization (verbatim recall of block-building instructions) or comprehension (following instructions for constructing a block building). Only 3rd graders distinguished between comprehension and memorization by consistently selecting the more effective strategy for both memorization and comprehension. Children's ability to distinguish between comprehension and memory in their strategy selections may depend, in part, on whether the context provides clear, concrete, overt, behavioral criteria for defining memorization and comprehension as distinct goals. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The unbearable automaticity of being.

What was noted by E. J. Langer (1978) remains true today: that much of contemporary psychological research is based on the assumption that people are consciously and systematically processing incoming information in order to construe and interpret their world and to plan and engage in courses of action. As did Langer, the authors question this assumption. First, they review evidence that the ability to exercise such conscious, intentional control is actually quite limited, so that most of moment-to-moment psychological life must occur through nonconscious means if it is to occur at all. The authors then describe the different possible mechanisms that produce automatic, environmental control over these various phenomena and review evidence establishing both the existence of these mechanisms as well as their consequences for judgments, emotions, and behavior. Three major forms of automatic self-regulation are identified: an automatic effect of perception on action, automatic goal pursuit, and a continual automatic evaluation of one's experience. From the accumulating evidence, the authors conclude that these various nonconscious mental systems perform the lion's share of the self-regulatory burden, beneficently keeping the individual grounded in his or her current environment. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Priming and authorship ascription: When nonconscious goals turn into conscious experiences of self-agency.

The conscious experience of self-agency (i.e., the feeling that one causes one’s own actions and their outcomes) is fundamental to human self-perception. Four experiments explored how experienced self-agency arises from a match between nonconsciously activated outcome representations and the subsequent production of the outcome and explored specifically how implicit motivation to produce the outcome may impinge on this process. Participants stopped a rapidly presented sequence of colors on a computer screen. Subsequently, they were presented with what could be the color on which they had stopped the sequence or a color that was randomly chosen by the computer. Agency ratings after each trial revealed that priming outcomes (a specific color) just before the outcome was produced enhanced experienced self-agency. Importantly, priming outcomes relatively far in advance also augmented self-agency, but only if the outcome was attached to positive affect and thus operating as a nonconscious goal maintaining the outcome representation active over time. As such, these studies show how the mechanisms underlying nonconscious goal pursuit promote experiences of self-agency, thus integrating 2 lines of research that so far have led separate lives. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

"Effect of previously assigned goals on self-set goals and performance": Correction to Locke, Frederick, Buckner, and Bobko.

Reports an error in "Effect of previously assigned goals on self-set goals and performance" by Edwin A. Locke, Elizabeth Frederick, Elizabeth Buckner and Philip Bobko (Journal of Applied Psychology, 1984[Nov], Vol 69[4], 694-699). The third line was left out on p. 696, top right column. The entire section should read as follows: "Figure 1 compares the goals on T-1 with the mean goals chosen on T-2 by the same groups of subjects (i.e., grouped according to T-1 goals). On T-2 the mean goal levels of the seven original groups ranged from 4.8 to 12.9, in contrast with the T-1 range of 2 to 26." (The following abstract of the original article appeared in record 1985-08583-001.) 231 undergraduates were asked to list from 2–26 uses for common objects depending on the level of difficulty of the section (1 of 7) to which they were assigned. Ss were given a 1-min practice trial after task explanations and were then administered 2 experimental trials. Ss were told they were free to change their goals to a higher or lower level for the 2nd trial if they did not like the goal they had been assigned. Results show that Ss chose more difficult goals, if the assigned goals had been easy, and easier goals, if the assigned goals had been difficult. Ss were heavily influenced in their self-set goals by their previously assigned goals. The performance of Ss with impossible goals did not drop on the 2nd trial. A goal–expectancy interaction was found on the 2nd trial that was due to expectancy being positively related to performance at the higher but not the lower goal levels. (8 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The dilution model: How additional goals undermine the perceived instrumentality of a shared path.

Six experiments tested a dilution model of self-regulation, whereby increasing the number of goals (e.g., building muscles and losing weight) that a single means (e.g., exercising) can satisfy reduces the perception of its instrumentality with respect to each goal. The authors found that an increase in the number of simultaneous, salient goals that can be satisfied via a single means weakens the associative strength between that means and each individual goal, and as a result, individuals perceive the means as less effective for the attainment of each goal. Consequently, means that are connected to multiple (vs. single) goals are less likely to be chosen and pursued when only one of these goals is activated. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dispositional optimism and engagement: The moderating influence of goal prioritization.

Research indicates that a positive relationship generally exists between dispositional optimism and goal engagement and attainment. The authors argue, however, that dispositional optimism may not always be associated with more active goal pursuit. Rather, they hypothesized that this relationship is moderated by how highly a goal is prioritized. For high-priority goals, they predicted that optimistic individuals would indeed increase goal engagement and would be more likely to attain their goal relative to individuals low in optimism. For low-priority goals, they anticipated that optimistic individuals would not display greater goal engagement or attainment. In 5 studies they assessed these predictions across a variety of domains, including friendship formation, exercise persistence, and scholastic achievement. Results supported their contention that goal priority acts as a moderator of the relationship between dispositional optimism and both goal engagement and goal attainment. Evidence of 1 mediator of this moderation effect—behavioral intentions—and of a limiting factor—the temporal ordering of goals—is also presented. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Habits as knowledge structures: Automaticity in goal-directed behavior.

This study tested the idea of habits as a form of goal-directed automatic behavior. Expanding on the idea that habits are mentally represented as associations between goals and actions, it was proposed that goals are capable of activating the habitual action. More specifically, when habits are established (e.g., frequent cycling to the university), the very activation of the goal to act (e.g., having to attend lectures at the university) automatically evokes the habitual response (e.g., bicycle). Indeed, it was tested and confirmed that, when behavior is habitual, behavioral responses are activated automatically. In addition, the results of 3 experiments indicated that (1) the automaticity in habits is conditional on the presence of an active goal (cf., goal-dependent automaticity; J. A. Bargh, 1989), supporting the idea that habits are mentally represented as goal—action links, and (2) the formation of implementation intentions (i.e., the creation of a strong mental link between a goal and action) may simulate goal-directed automaticity in habits. (PsycINFO Database Record (c) 2010 APA, all rights reserved)