Living in a big data world: Predicting mobile commerce activity through privacy concerns

As advertisers increasingly rely on mobile-based data, consumer perceptions regarding the collection and use of such data becomes of great interest to scholars and practitioners. Recent industry data suggests advertisers seeking to leverage personal data offered via mobile devices would be wise to acknowledge and address the privacy concerns held by mobile users. Utilizing the theoretical foundation of communication privacy management (CPM), the current study investigates commonly understood privacy concerns such as collection, control, awareness, unauthorized secondary use, improper access and a newly adapted dimension of location tracking, trust in mobile advertisers, and attitudes toward mobile commerce, to predict mobile commerce engagement. Data from this study indicate that control, unauthorized access, trust in mobile advertisers, and attitude toward mobile commerce significantly predicted 43% of the variance in mobile commerce activity.     

An examination of the determinants of customer loyalty in mobile commerce contexts

While the importance of customer loyalty has been recognized in marketing literature for at least three decades, the development and empirical validation of a customer loyalty model in a mobile commerce (m-commerce) context had not been addressed. The purpose of our study was to develop and validate such a customer loyalty model. Based on IS and marketing literature, a comprehensive set of constructs and hypotheses were compiled with a methodology for testing them. A questionnaire was constructed and data were collected from 255 users of m-commerce systems in Taiwan. Structural modeling techniques were then applied to analyze the data. The results indicated that customer loyalty was affected by perceived value, trust, habit, and customer satisfaction, with customer satisfaction playing a crucial intervening role in the relationship of perceived value and trust to loyalty. Based on the findings, its implications and limitations are discussed.     

Context management for m-commerce applications: determinants, methodology and the role of marketing

Studying consumer behaviour and usage of environmental determinants in the mobile services domain contributes to the identification of context information which is critical for the effective operation of mobile commerce applications. Exploiting this information towards providing enhanced and innovative mobile services offers a competitive advantage within the highly demanding domain of m-commerce applications. However, in order to effectively exploit such context information, there is a need to design the necessary methods, software tools and information systems that will be employed for collecting, processing and disseminating this information. In this paper we develop a theoretical framework which defines the context information necessary for m-commerce applications, taking into account relevant marketing dimensions as well as privacy protection perspectives. Then, this framework is operationalized through the design of an appropriate software architecture which enables the standardization and management of context information.     

Assessing e‐commerce systems success: a respecification and validation of the DeLone and McLean model of IS success

Abstract. DeLone & McLean (2003) propose an updated information systems (IS) success model and suggest that it can be extended to investigating e‐commerce systems success. However, the updated IS success model has not been empirically validated in the context of e‐commerce. Further, the existing IS/e‐commerce success models have been subject to considerable debate on the ‘IS Use’ and ‘Perceived Usefulness’ constructs, and the nomological structure of the updated DeLone and McLean model is somewhat inconsistent with the IS acceptance and marketing literature. Based on the IS and marketing literature, this paper respecifies and validates a multidimensional model for assessing e‐commerce systems success. The validated model consists of six dimensions: Information Quality, System Quality, Service Quality, Perceived Value, User Satisfaction and Intention to Reuse. Structural equation modelling techniques were applied to data collected by questionnaire from 240 users of e‐commerce systems in Taiwan. The empirical evidence suggests that Intention to Reuse is affected by Perceived Value and User Satisfaction, which, in turn, are influenced by Information Quality, System Quality and Service Quality. The nomological structure of the respecified e‐commerce systems success model is concurred with that of the technology acceptance model (TAM) in the IS field and the consumer behaviour models in the traditional business‐to‐business and retail contexts. The findings of this study provide several important implications for research and practice. This paper concludes by discussing the contributions of this study and the limitations that could be addressed in future studies.     

Predicting customer behavior in the market-space: a study of Rayport and Sviokla’s framework

The rapidly evolving phenomenon of the World Wide Web and the creation of a new international arena for electronic commerce have expanded the possibilities for the marketing of products and services. The role played by customer behavior in the market-space is still not entirely understood and calls for investigations into the significance of customer attitudes and loyalty. In this article, a model is developed; it examines the significance of content, context, and infrastructure in determining customer loyalty. An empirical study involving 145 subjects was conducted to test this model and to gain a better understanding of the relationship between customer belief about a Web site (specifically, an e-publishing site) and customer behavior (such as attitudes toward brand and customer loyalty).The results indicate that customer attitude is influenced by belief about brand equity (value), which is affected by the content, context, and infrastructure. Customer loyalty is determined by attitude and belief about the context in which the products or services are offered. These findings provide a better understanding of customer behavior associated with Web sites in the market-space, also confirm the proposition of Rayport and Sviokla that ‘customer loyalty is developed at the context level’.     

Retracted: Ergonomic Techniques for a Mobile E‐Invoice System: Operational Requirements of an Information Management System

The newly developed marketing channel of electronic commerce (EC) is different from traditional channels and has been promoted by the government for a period of time. In EC, integrated information is not only provided to the enterprises involved but the procedures needed for trade are fewer, promoting environmentally friendly practices. It has, however, caused great variation in the business environment. The e‐invoice plays a vital role in keeping track of cash and business information, and its implementation will help to convert the whole supply chain to electronic form and lower overall operational costs. At present, e‐invoices are only used in certain situations such as for online shopping, for electronic purchases by suppliers, in value‐added networks, and so on. They are not applied in daily life or used by the public. However, a mobile e‐invoice system can be designed to connect the e‐invoice to the Web for the ordinary user. In this era of the mobile interactive Internet use, where individual computers interact with one another, this will help in the application of many kinds of network and real‐life services. © 2012 Wiley Periodicals, Inc.     

一种基于移动智能体的工荼流管理模型

基于Internet的电子商务是当前的热点问题,而工作流管理是自动化及其幕后商业过程的有效手段,在这亲的应用背景下,目前的工作流管理模型存在诸多缺陷,文中提出了一种基于移动智能体的工作流管理模型,并分析了它在支持Internet电子商务中的优势所在。     

基于Java ME和Java EE的移动商务系统设计与实现

随着移动通信广泛应用和电子商务技术的成熟壮大,移动商务已经具备了发展的基础条件,电子商务逐渐向移动商务迁移,但移动商务服务领域仍很薄弱.本文针对移动商务环境,提出了一种基于Java ME和Java EE的移动商务系统架构,并进行系统分析与设计,采用Eclipse、WTK等开发工具编程实现,经过实验证明该系统能够有效地实现移动商务处理,该架构和开发技术可以应用于移动商务服务系统以及其他移动应用系统的构建.     

An evaluation framework for viable business models for m-commerce in the information technology sector

This paper presents a study of the characteristics of viable business models in the field of Mobile Commerce (m-commerce). Mobility has given new dimensions to the way commerce works. All over the world various stakeholder organisations are consistently probing into the areas where m-commerce can be exploited and can generate revenue or value for them, even though some of those implementations are making the business environment more complex and uncertain. This paper proposes a viable business model evaluation framework, based on the VISOR model, which helps in determining the sustainability capabilities of a business model. Four individual cases were conducted with diverse organisations in the Information Technology sector. The four cases discussed dealt with mobile business models and the primary data was collected via semi structured interviews, supplemented by an extensive range of secondary data. A cross-case comparative data analysis was used to review the patterns of different viable business components across the four cases and, finally, the findings and conclusions of the study are presented.     

移动银行系统的设计方案

近年来,移动通信事业得到了迅猛的发展,一种全新的电子商务模式口口移动商务正迅速向人们走来。为了解决移动银行操作相对较复杂,用户使用受限等缺点,该文提出一种使用更简便、范围更广泛的业务方案,来满足和引导用户更多地使用”移动商务”功能。其中包括移动银行系统的业务功能、系统架构以及安全策略。     

Matching Process Requirements with Information Technology to Assess the Efficiency of Web Information Systems

Emerging information technologies play an increasingly important role, not only to automate tasks within organizations but also to provide the infrastructure to facilitate communication across organizational boundaries, to implement one-to-one marketing strategies, or to manage business relationships. Web Information Systems (WIS) provide a platform that can help establish and manage customer relationships in ways that were not feasible with traditional business models and architectures. They facilitate the delivery of customized content to end consumers, reflecting their unique needs and individual preferences. In order to establish electronic commerce as a new business paradigm, corresponding changes in information technology, organizational structure, and the corporate value chain are critical. This paper proposes a conceptual model to support the task of balancing flexibility needs with the specific requirements of electronic transactions.     

The conceptual model of context for mobile commerce applications

Mobile commerce applications adhering to anytime and anywhere paradigm, required to be flexible. They should be able to adapt their interface, services and content towards a certain context. Several proposals for definition of context have been already proposed originating from various areas related to mobile commerce. However, an integrated, formal and methodological approach for the determination and representation of context, adjusted to special characteristics of mobile commerce applications, has not been insofar presented. This is the challenge we address in this paper, through a conceptual model that includes: i) a clear and formal definition of context, ii) the depiction of its specific characteristics as metadata, iii) a methodology for its determination and iv) the presentation of an extension of class diagrams of UML for its representation, all of them tailored to the special nature of mobile commerce applications.     

移动电子商务的商业模式和关键技术分析

近年来伴随着智能手机的普及和3G网络的提升,以手机为基本终端的移动电子商务日渐兴起,给电子商务的发展注入了新的活力。文中将分析对大众消费产生重大影响的新的商业模式和关键技术,详细阐述移动电子商务的四大商业模式和热点技术,着重探讨其在移动电子商务中发挥的作用以及与以往商业模式和技术应用的不同,并对同时存在的问题进行分析。最后对移动电子的发展做出了总结与展望,在未来几年内移动电子商务将会迎来一个快速发展时期。     

Under what conditions will social commerce business models survive?

This study provides a model that captures the essential features of the social commerce business. The model focuses on the relationship between key decision issues, such as marketing expenditures and the revenue streams that are created. As more social commerce businesses enter the marketplace, they are faced with fierce competition, which may lead to sharp increases in marketing and advertising expenditures. This type of competition may lead the industry away from its optimal development path, and at worst, toward a disruption of the entire industry. Another goal of this study is to examine the possibility that the tragedy of commons may occur in the industry. The basic analysis presents Nash equilibrium results with homogeneous and heterogeneous players. The analysis further specifies the conditions that the tragedy of commons can occur. I discuss the strategic implications and policy directions that may be able to overcome the shortcomings of current business model, and help the industry to achieve more sustainable development.     

移动电子商务统一服务系统研究与设计

目前在世界范围特别是发达国家,电子商务取得了快速发展,通过互联网进行交易已成潮流,随着宽带技术和智能手机的不断发展,移动电子商务成为电子商务发展的新趋势。文章提出了移动电子商务统一服务系统的设计和建设方法,并详细介绍了该移动电子商务统一服务系统的体系架构、设计和实现方法。系统的实际运行情况表明该系统能够为移动电子商务的开展提供信息服务、交易、支付和物流支持等一系列服务,建立新型合作共赢的移动电子商务商业模式。     

How user relationships affect user perceived value propositions of enterprises on social commerce platforms

Social commerce is a popular topic issue in the academic field. Prior research mostly focused on the effectiveness of social commerce on consumers. However, the effect of social commerce on electronic commerce enterprises has rarely been involved. By combining social network theories, information theories, and the value theory of electronic commerce, with information quality and credibility as the path, this study investigates how inter-user relationship on a social commerce platform affect user’s perceptions of the value proposition of electronic commerce enterprises. The results show that the instrumental inter-user relationships can significantly improve a consumer’s perceptions of a product’s quality and information, and then improve the perception of efficiency value proposition and novelty value proposition of electronic commerce enterprises. The expressive relationships between users can effectively improve the expression of consumer awareness of product credibility, and thus enhance the consumer’s perception of the value proposition of electronic commerce enterprises.     

一种可动态扩充的移动商务服务管理模型

移动商务是指利用移动终端设备进行无线商务交易的新型电子商务形式，它最大的特色和优势就是移动性。本文描述了一种支持多种无线协议，可动态升级的移动商务服务管理模型。这个模型基于JINI和WAP技术，可以高效地处理复杂的商务交易。     

基于移动Agent的B2B协作电子商务系统

电子商务必须建立在信息的获取和发布都能够及时、准确、全面的基础上，但是给观现有的基于Internet的电子商务应用系统，其信息共享模式难以满足企业间进行电子商务活动的这一基本要求，本文从企业间进行电子商务活动的需求和背景出发，依据我们对协同信息系统技术的研究成果，提出并实现了一个基于移动Agent的、支持企业网进行有效电子商务活动的信息系统的模型B－CIMSO，本文即是对该项研究工作的领域和总结。     

移动式电子商务的交易模型和事务处理程序的需求和性能

无线网络技术的发展以及手提终端用户数量的持续增长，使得近年来为移动用户提供人性化服务信道成为可能，并促进了移动电子商务的快速发展(MEC)。与固定在Internet上操作的电子商务相比，由于MEC的特殊性，移动终端和无线网络以及人们使用手提终端环境的限制，使得MEC能在不同的环境中部分地进行操作。在这篇文章中，我们讨论了MEC的交易模型以及与模型相关的问题和环境。     

电子商务中基于CORBA的Web数据挖掘研究

电子商务网站的Web数据源上包含了大量对市场分析及预测非常有用的潜在信息。针对此类信息 ,结合CORBA技术 ,提出了一种基于CORBA的Web数据挖掘技术的设计方案 ,并分析了它在电子商务中的应用。